ATLANTA-Aug. 25, 2010- To provide clients with even more opportunities to interact, discuss important digital marketing trends and influence new product features, Silverpop®, a leading provider of email marketing and marketing automation solutions, launched a regional Client User Group program in March. To date, the program has brought 130 clients together in four major cities across the United States, with five more events planned for the remainder of 2010. The groups give Silverpop's relationship managers and product managers an additional venue to receive important client feedback.
"When you gather passionate, sophisticated marketers together, best practices are invented and marketing programs soar to higher levels," said Scott Voigt, Silverpop's vice president of marketing. "Though we live in a Web 2.0 world, face-to-face interactions still provide important opportunities to deepen customer relationships by facilitating open and honest dialogue that adds more color to the conversations happening with relationship managers via our support portal or through our online customer community."
Matt Biskup, chief marketing officer for the Franchise Opportunities Network attended a recent Silverpop User Group meeting in Atlanta and says he learned new ways to use Silverpop's solution just by listening to other participants. "Through the User Group, I learned I wasn't necessarily taking full advantage of Silverpop's robust product features," Biskup said. "As I listened and networked with other attendees, I discovered simple changes I can implement in my own marketing program that will enhance dialogue with our customers and improve results."
In May, Silverpop launched an online customer community that makes it easy for clients to virtually collaborate with fellow customers and Silverpop team members. The community has quickly grown to include more than 900 clients.
Silverpop's on-demand marketing platform helps marketers succeed in turning prospects into customers-and customers into fans-through the creation, automation and delivery of relevant, multichannel digital messaging. Companies rely on the Silverpop Engage platform to create and manage sophisticated email marketing campaigns that reach millions of individuals-one at a time-engaging prospective customers and enhancing lifetime customer value and brand loyalty. Silverpop's marketing automation capabilities enable B2B marketers to efficiently manage leads and drive qualified sales opportunities through scoring and by nurturing campaigns that move prospects from interest to conversion.
Silverpop's industry-leading thought capital, strategic counsel, service and support helps B2C and B2B customers with the precise level of training and advice needed to quickly improve campaign results and ROI. With offices in the United States, the United Kingdom and Germany, Silverpop's marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com.