ATLANTA, May 4, 2010 - Silverpop clients from around the world are gathering in Atlanta this week to learn, network and plot the future of digital marketing.
Silverpop, an on-demand provider of an email marketing and marketing automation platform serving the needs of sophisticated, self-service B2C and B2B marketers, welcomed a record-breaking crowd of B2C and B2B marketers to its eighth annual Client Summit.
"Our Summit not only covers best practices, but it is often the place where new best practices are invented," said Silverpop CEO Bill Nussey. "When you gather hundreds of passionate, world-class marketers together, the energy, enthusiasm and creativity helps take everyone's marketing programs to higher levels."
Headlining the event are keynote speakers Tony Hsieh, the CEO of Zappos, and Charlene Li, founder of Altimeter Group and co-author of the best-selling book, "Groundswell: Winning in a World Transformed by Social Technologies." Separate day-long sessions on Monday covered innovative email marketing and B2B lead management campaigns. The three-day event features 24 sessions presented by more than 30 of the world's top marketing experts.
"The theme of this year's Summit focuses on the need of marketers to ‘come together' with customers and prospects," said Scott Voigt, Silverpop's vice president of marketing. "There's been a fundamental shift in control away from marketers toward the marketplace. We all need new strategies and tactics to better align brands with customers and prospects. Silverpop is committed to not only providing the solutions to accomplish these tasks, but the insights and strategies to maximize their effectiveness."
Sessions offered at Silverpop's 8th Annual Client Summit include:
- Leveraging Customer Data to Drive Engagement
- Optimizing for the Small Screen
- Automating Lifecycle Campaigns
- Achieving a New Level of Sales and Marketing Collaboration
- Delivering the Right Message at the Right Time
- Social CRM, Inbound Marketing and Marketing Automation
Silverpop will also be unveiling several new product features at the Summit. It recently announced the launch of a new digital marketing platform that combines sophisticated email marketing tools with its top-ranked marketing automation and lead management applications. Silverpop Engage is now uniquely able to provide both B2C and B2B marketers the most-desired on-demand solutions previously unavailable in one powerful platform.
And for fun, Silverpop is hosting a private party and tour of Georgia Aquarium, the world's largest indoor aquarium and a long time customer.
Silverpop's on-demand marketing platform helps marketers succeed in turning prospects into customers-and customers into fans-through the creation, automation and delivery of relevant, multichannel digital messaging. Companies rely on the Silverpop Engage platform to create and manage sophisticated email marketing campaigns that reach millions of individuals-one at a time, engaging prospective customers and enhancing lifetime customer value and brand loyalty. Silverpop's marketing automation capabilities enable B2B marketers to efficiently manage leads and drive qualified sales opportunities through scoring and by nurturing campaigns that move prospects from interest to conversion.
Silverpop's industry-leading thought capital, strategic counsel, service and support helps B2C and B2B customers with the precise level of training and advice needed to quickly improve campaign results and ROI. With offices in the United States, the United Kingdom and Germany, Silverpop's marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com.