ATLANTA, Nov. 4, 2010-Given the typical sophistication of their own product offerings, high-tech companies can be tough customers when it comes to selecting their own technology vendors. At a rapidly growing pace, however, these companies are turning to Silverpop®, the only provider of a scalable, integrated email marketing and marketing automation platform, to help them get more qualified leads to sales and convert prospects into customers.
Recent additions to Silverpop's roster of high-tech customers include:
- AEC Software
- Consol Software
- Melbourne IT
"We needed to more effectively market to a growing number of decision makers while also shortening our sales cycle. So, it was necessary for us to move away from our in-house lead management solution toward one that was more comprehensive," said Ryan Kish, vice president of marketing for AEC Software. "We chose Silverpop Engage because the solution offered everything we knew we needed while also giving us the opportunity to evolve our program into something even more sophisticated as we continue to grow. We were very familiar with Silverpop's reputation in the marketplace, and that also afforded great piece of mind."
Silverpop's reputation in the high-tech sector is evidenced by the long history the company has with many very successful companies in this industry, including Bullhorn, EDGAR Online, Genesys, Meridian Systems, TechSmith, Sage Software and many more.
In addition to helping customers effectively communicate with thousands, and even millions, of individuals, Silverpop delivers the necessary tools in a way that increases ROI while also improving efficiency. By taking advantage of Silverpop's intuitive campaign builder, some companies have even been able to reduce campaign development time by as much as 90 percent.
"High-tech companies in particular understand that to effectively communicate with their prospects they need an automated process that allows them to gather important data about every contact and then use that information to remain relevant throughout every stage of the buying cycle," said Bryan Brown, Silverpop's director of product strategy. "Silverpop Engage was designed to empower users with best-practice tools and techniques that actually make their jobs easier. A higher level of sophistication doesn't have to be a strain on resources or even result in IT involvement."
Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns-improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit us at silverpop.com.