ATLANTA, April 30, 2009-The Yankee Candle Company, Inc. has selected Silverpop as its online engagement marketing provider, utilizing the Silverpop Engage solution to stay connected and engaged with its millions of customers throughout the year.
Yankee Candle has become the most-recognized name in the candle business and the country's best-selling candle brand by sharing its customers' "passion for fragrance" in every product it brings to market. For nearly four decades, the company has enjoyed a trusted relationship with its customers and has been interacting with them via email for several years.
By partnering with Silverpop, Yankee Candle will engage its customers via email to share promotional messages and special offers. The company can now deliver one-to-one relevancy by considering factors such as recency of last purchase and average spend per transaction before engaging customers-ensuring positive and measurable results. Additionally, through Silverpop's new Share-to-Social capability Yankee Candle's customers can now effortlessly share special offers and new product information within their favorite social networks.
"As we searched for an online marketing solution, we were very impressed with Silverpop's responsiveness and reliability and found the company to be the most capable of meeting our particular needs," said Dana Springfield, general manager of consumer direct at The Yankee Candle Company. "At Yankee Candle, we do everything possible to assure that every new experience that customers have with our product is as good as or better than the one before it, and this is also our goal when interacting with our customers. By working with Silverpop, we know that our customers will find relevance and value in the information we share with them."
Silverpop Engage empowers companies to create and manage multichannel marketing campaigns that enhance lifetime value and brand loyalty among millions of customers. The platform makes it easy to design, automate, monitor and measure online marketing efforts to achieve desired response rates and ROI.
Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging.
Companies rely on the Silverpop Engage platform to create and manage multichannel marketing campaigns that reach millions of individuals-one at a time-enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2B platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment. And Silverpop's strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns ... from first click to lifetime customer. With offices in the United States, England and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com
About Yankee Candle Company
The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry. Yankee has a 39-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of 19,689 store locations, a growing base of Company owned and operated retail stores, direct mail catalogs, its Internet websites (www.yankeecandle.com and www.aromanaturals.com). Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of 2,994 store locations and distributors covering approximately 23 countries.