ATLANTA, May 19, 2009 - The detailed strategies, planning and creativity needed to design sophisticated email communications programs can often overwhelm already overburdened marketers. To help develop strong digital campaigns, Silverpop has partnered with The Curious Group to offer copy, graphics and design consulting services to clients using its Engage and Engage B2B platforms.
Silverpop's clients can work with representatives to improve the quality of the content and design in their email campaigns. Leveraging email and lead management best practices, The Curious Group consultants will work to ensure that all emails are carefully crafted before distributed.
"This partnership further demonstrates our commitment to offering our clients the highest value and best possible service," said Will Schnabel, Silverpop vice president and general manager of international markets. "We are very excited to be able to bring this offering to our European customers."
The Curious Group will work in tandem with Silverpop as needed to assist existing and new customers improve and refine email programs.
"We are equally delighted to be working with the global industry leaders in marketing automation, Silverpop," said Dan Kersh, managing director of The Curious Group. "This partnership gives us the opportunity to not only widen our services expertise, but be able to sit side by side with Silverpop to bring greater results and adding value to client marketing initiatives"
Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging.
Companies rely on the Silverpop Engage platform to create and manage multichannel marketing campaigns that reach millions of individuals-one at a time-enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2B platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment. And Silverpop's strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns ... from first click to lifetime customer. With offices in the United States, England and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com.
About The Curious Group
Curious is a full-service digital agency that specializes in both B2B and B2C marketing. Their team focuses on meeting the challenges of delivering revenue generating and demand generating programs and sites.
Curious are passionate about effectively communicating the client message to its audience, and provide an all round digital and creative service giving the client a package that will complement its other communications channels.
Curious' experience has been built on their long and successful relationship with national and international clients where they have developed a deep understanding of digital marketing and how to work with companies ranging in size from small business to enterprise.
From strategic planning to technical delivery coupled with their creative flair, Curious' rich and varied experience across digital, they have developed deep relationships with vendors to ensure results are delivered to client satisfaction. For more information, please visit www.curiousdigital.com.