ATLANTA, Nov. 16, 2009-Silverpop®, the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, turns ten this month. Founded in an apartment in Atlanta in 1999, the company has grown to a multi-million dollar corporation with offices throughout the world.
"We are very proud of how far Silverpop has come, and are equally excited about the path that lies before us," said Bill Nussey, CEO of Silverpop. "Silverpop's engagement marketing suite will continue to deliver high ROI, generate measurable results and help marketers nurture lasting relationships between companies and their customers."
Originally named Activegrams and then Avienda Technologies and offering installed and licensed email software, the company was renamed Silverpop in 2001. Under the direction of Nussey, Silverpop became one of the first software companies to develop a business model offering on-demand marketing solutions through the Internet. The company focuses on assisting marketers to better use technology to improve customer relationships and build brand loyalty.
Since the beginning, Silverpop has continually added cutting-edge products to its engagement marketing suite while ensuring the solution remains easy to use. Most recently the company launched a proprietary Send Time Optimization tool that predicts the ideal message delivery time for every email recipient based on past behavior. Its Share-to-Social feature makes it easy for email recipients to share messages on social networks.
"When Silverpop began this exciting journey, it was clear that the marketing landscape would evolve as the Internet became more and more a part of everyday life and buyers became better equipped to seek out information on their own," Nussey said. "While the future of digital marketing is sure to change during our second decade, Silverpop is committed to continue to be on the forefront of helping marketers take maximum advantage of all the new opportunities."
Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging. And Silverpop's strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns ... from first click to lifetime customer. With offices in the United States, the United Kingdom and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com.
Silverpop® is a registered trademark of Silverpop Systems Inc. Silverpop Engage and Silverpop Engage B2B are trademarks of Silverpop Systems Inc.