Atlanta, August 27, 2009 - Silverpop®, the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, is launching B2B Marketing University ─ a series of half-day educational events designed to help B2B marketers learn about the strategies and systems that will help them excel in engaging and converting B2B buyers in today's challenging business environment.
The series runs October through December and will include events in Atlanta, Boston, Palo Alto and Seattle. Course sessions will be taught by leading marketing experts, including principals from firms such as The Annuitas Group, Conselltants, Lead Sloth, The Pedowitz Group and Raab Associates. Silverpop is underwriting the series, providing attendance free of charge to qualified marketers.
"It's more critical than ever that marketing be able to drive revenue," said Bill Nussey, Silverpop's CEO. "The emergence of so many new marketing techniques, from social marketing to lead nurturing, can be daunting. Our goal with B2B University is to help marketers understand the range of new opportunities and, more importantly, help them understand how to weave them together into world-class revenue generating marketing programs."
The course modules at B2B Marketing University will cover the entire spectrum of issues that B2B marketers face today. Examples of topics to be covered include:
- Building multi-channel demand generation programs
- Developing and leveraging lead scoring models for lead routing and lead nurturing
- Finding cohesion between inbound/social and outbound/nurturing marketing activities
- Implementing lead management strategies and systems
- Improving sales/marketing alignment
- Managing marketing accountability and measuring marketing ROI
- Understanding and leveraging 'buyer dialogue' context to improve content and campaigns.
Each half-day conference will kick off with lunch and a "state of the union" talk on B2B marketing, followed by three, one-hour course modules. A roundtable discussion between experts and attendees will end the day.
"We are excited to be a key part of B2B Marketing University," said Carlos Hidalgo, president, The Annuitas Group. "Across the B2B marketing landscape there is a void in the area of education, especially as it relates to the value that lead management process and marketing automation can bring to an organization. We anticipate a great response from the B2B marketers at these events as we provide the education that will enable them to improve the value of their sales and marketing investments and reach an elite level of marketing that more B2B marketers look to achieve."
"From B2B University, I'm hoping attendees will build a clear understanding of demand generation solutions," said David Raab, principal, Raab Associates Inc. "Many marketers haven't had the chance to see what these technologies can do. I'd like to give them the chance to apply these tools to their own situations."
B2B University events are currently planned for the following cities, on the following dates:
- Palo Alto - Tuesday, October 13, 2009
- Boston - Tuesday, November 3, 2009
- Atlanta - Tuesday, November 10, 2009
- Seattle, WA - Tuesday, December 1, 2009
For more information on this event series, visit Silverpop's B2B University home page.
Silverpop is the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers. Its Web-based solutions enable companies to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging. Silverpop's EngageTM platform helps marketers create and manage multi-channel marketing campaigns that reach millions of individuals-one at a time-enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2BTM marketing automation platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return-on-investment. And Silverpop's strategic counsel, service and support delivers the precise level of training and advice needed to quickly improve campaign results and ROI. With offices in the United States, England and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands throughout the world. Best practices and white papers are available at www.silverpop.com.
Silverpop® is a registered trademark of Silverpop Systems Inc. Silverpop EngageTM and Silverpop Engage B2BTM are trademarks of Silverpop Systems Inc.