ATLANTA-Aug.26, 2009, Silverpop Engage B2BTM, a leading marketing automation and lead management solution for B2B marketers, has been recognized as a Market Leader in the Marketing Solutions category of the CRM Market Awards this week.
With its eighth annual CRM Market Awards, CRM magazine honors the vendors, consultants and end-user companies that focus on customer relationships and the customer experience through the sophisticated integration of people, processes, and technologies. "We're very pleased to be recognized by CRM magazine for the measurable business benefits Silverpop delivers to clients," said Bill Nussey, CEO of Silverpop. "Our B2B customers recognize the value of an on-demand solution that eases resource needs and drives revenue. Silverpop's Engage B2B delivers high return on investment, making it a leading marketing automation solution among B2B marketers around the world."
Recipients were determined through an extensive three-month process and a proprietary rating formula that involves industry analysts, financial and corporate information, product and functionality assessments, and scores reflecting customer satisfaction.
"To stay competitive in a challenging economy, companies must come up with innovative ways to improve their customer relationship efforts. This is exactly what the recipients of the 2009 CRM Market Awards have done," said David Myron, CRM magazine's editorial director.
With a proven lead-to-sale methodology, Silverpop's Engage B2B solution helps marketers move prospects through the buying cycle with relevant and timely information that elicits response. Only after prospects are qualified as ready-to-buy are they routed to sales, allowing the sales force to efficiently focus its time on prime targets, ultimately leading to higher close rates and improved revenue growth.
"Silverpop's Engage B2B solution has enabled us to have a clearer view into our lead to sales process," said Bill Rozier, vice president of Global Marketing, Ciena. "With Engage B2B, Ciena has been able to substantially increase our number of qualified leads per month while reducing efforts spent on leads not yet ready to commit. Overall results have been substantial cost savings coupled with increased sales efficiencies."
Silverpop is the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers. Its Web-based solutions enable companies to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging. Silverpop's Engage platform helps marketers create and manage multi-channel marketing campaigns that reach millions of individuals-one at a time-enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2B marketing automation platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return-on-investment. And Silverpop's strategic counsel, service and support delivers the precise level of training and advice needed to quickly improve campaign results and ROI. With offices in the United States, England and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands throughout the world. Best practices and white papers are available at www.silverpop.com.
Silverpop® is a registered trademark of Silverpop Systems Inc. Silverpop EngageTM and Silverpop Engage B2BTM are trademarks of Silverpop Systems Inc.
About CRM magazine
CRM magazine is the leading publication of the customer relationship management industry, covering sales, marketing, customer service, and strategy. The magazine also administers and hosts the annual CRM Evolution conference.