ATLANTA, March 3, 2009 - Silverpop Engage B2B (formerly Vtrenz), a marketing automation and lead management platform, has been selected as a finalist for the 2009 "Best of Breed" CODiE Awards. Established in 1986, the CODiE Awards celebrate outstanding achievement and vision in the software, digital information and education technology industries. The Engage B2B solution was named a top contender in the Best Business Software Solution category.
"The data and analytics in the Silverpop Engage B2B solution make it an impressive choice for modern business marketing activities," said 2009 CODiE Awards judge Julie Houk, owner of Plan Ahead Events. "Out of the entrants I judged, I believe Silverpop supplied an impressive product. It does a superb job of providing clients with the ability to measure and substantiate marketing campaigns. It allows the client to make informed decisions on effective future marketing efforts, and I would consider using Engage B2B in my own business."
Silverpop's Engage B2B solution is the leading, on-demand marketing automation for B2B companies, enabling marketers to develop a dynamic, repeatable and measurable lead-generation process that can increase response rates, accelerate sales opportunities, and provide clear visibility into marketing initiatives. The Engage B2B solution helps companies maximize their marketing efforts, improve their efficiencies, increase revenue and accelerate the lead-to-sale timeline.
"The competition is particularly steep this year during the 24th Annual SIIA CODiE Awards, making selection as a CODiE Finalist a real achievement," said Ken Wasch, president, SIIA. "All the companies on this year's list of CODiE Finalists should feel justifiably proud of their accomplishment in making it to this stage, and have much excitement to look forward to regarding the upcoming CODiE Awards voting!"
In addition to this accolade, Silverpop Engage B2B was recently named highest in overall business value and market suitability by JupiterResearch.
Silverpop CEO Bill Nussey is pleased with the recognition Engage B2B has received. "It's really rewarding to be included among finalists like Adobe Systems, Inc. and Salesforce.com," Nussey said. "It underscores the fact that Silverpop Engage B2B offers maximum impact for clients, which is extremely important in today's economy," he said. "This solution provides marketers a unique tool that is both powerful and simple to use, thereby delivering value in a relatively short amount of time."
Nearly 190 judges encompassing tech trade journalists, consultants, educators, IT and product specialists, and other knowledgeable, yet neutral experts have reviewed all of the products entered. The finalists were chosen from more than 850 nominations submitted by 600 companies. For a complete list of the 2008 CODiE Award finalists, please go to http://www.siia.net/codies/2009/finalist_list.asp.
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industries. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 500 leading software and information companies. For further information, visit www.siia.net.
Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging.
Companies rely on the Silverpop Engage platform to create and manage multi-channel marketing campaigns that reach millions of individuals-one at a time-enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2B platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return-on-investment. And Silverpop's strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns...from first click to lifetime customer. With offices in the United States, England and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com.
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