ATLANTA, May 14, 2009-Silverpop, a leading provider of online marketing solutions, has further solidified its leadership position in the new age of engagement marketing by opening an office in Munich, Germany. The company's expansion into Germany is based upon the country's thriving marketing community and the fact that Germany is one of the three biggest economies in Europe.
Entré into the German market for Silverpop is assisted by the European Founders Fund (EFF), a top-tier venture capital firm, holding common stock directly from the privately-held company and introducing Silverpop to its strong network of business relationships throughout Europe.
Silverpop's team in Munich will be led by three regional sales managers. Marc Hergenroether has joined Silverpop from online marketing solutions provider Enecto, where he served as general manager for Germany. Given his experience in B2B marketing technologies, Marc will lead the sales efforts for Silverpop's Engage B2B platform, which was recently recognized by JupiterResearch as offering the highest overall business value and market suitability among marketing automation vendors.
"There is tremendous opportunity to help German companies further engage their customers and prospects to boost their sales success, and Silverpop is uniquely qualified to provide the necessary solutions," Hergenroether said. "The company has already experienced immense success in the U.K. and now has a highly qualified team on the ground in Germany to demonstrate how implementing more strategic engagement campaigns can benefit both B2C and B2B marketers."
Beate Metz and John Thomson will lead Silverpop's sales efforts for Silverpop Engage platform used by marketers to create and manage multichannel marketing campaigns that reach millions of individuals-one at a time-enhancing lifetime customer value and brand loyalty. Metz brings more than 10 years of online marketing experience to Silverpop, having previously served as a sales manager for Epsilon. Thomson most recently focused on the email marketing space as a key account manager for Premiere Global Services.
Also joining Silverpop in Munich as a sales engineer is Jan Tecker Siegel, formerly with Voice.Trust AG, where he served as a marketing communications manager.
"Silverpop helps companies refocus their online marketing efforts toward engaging and creating relationships with their customers rather than simply distributing messages to them," said Corey Williams, vice president of emerging markets for Silverpop. "While German marketers are already keenly aware of the effectiveness of online marketing, Silverpop will help them adapt to fundamental shifts in the marketplace, move their campaigns to the next level and deliver increased revenue for their organizations."
Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging.
Companies rely on the Silverpop Engage platform to create and manage multichannel marketing campaigns that reach millions of individuals-one at a time-enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2B platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment. And Silverpop's strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns ... from first click to lifetime customer. With offices in the United States, England and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com.