ATLANTA, Aug. 31, 2009 -Are you a marketer who gets lost -literally- in your own marketing campaign-flow diagrams? If so, Silverpop® wants to help by offering a Garmin nüvi 350 3.5-Inch Portable GPS Navigator to the marketer who submits their most complex, spaghetti-like diagram to email@example.com.
Before Silverpop Engage B2BTM launched its campaign automation graphical user interface (GUI), sophisticated marketers had no choice but to think like programmers or suffer through visualization tools that looked more like spaghetti than marketing programs.
"Sophisticated, behavior-based B2B marketing programs can quickly become so complex that even seasoned marketers struggle to map their vision onto the limited campaign design tools in the market today," said Bill Nussey, Silverpop CEO. "Visual design is a breakthrough idea for any complex process but most of the existing tools in the market are simply borrowed from the traditional world of engineering design. Silverpop's new Engage Campaign GUI was the first tool that was designed specifically for the needs and mindset of marketers."
Launched in June 2009, Silverpop Engage B2B's campaign GUI uniquely gives marketers a drag-and-drop storyboard-like editor to easily create campaign flow for even the most complex lead management programs. It helps marketers visualize the various paths sales leads can take from inquiry to conversion. Marketers can create everything from simple, single-track drip campaigns to highly complex, multiple-track campaigns with Yes/No decision points that automatically move prospects down the appropriate path through the pipeline. This intuitive visual interface eliminates manual processes, saves time and frees up resources.
The deadline to enter your difficult marketing diagrams is Friday, Sept. 25. Silverpop's "Most Convoluted B2B Marketing Diagram Contest" is open to legal residents 18 years of age and older in the 50 U.S. states and the District of Columbia. Void where prohibited. There is no purchase necessary to enter or win. Send your most convoluted and complex B2B marketing diagram to firstname.lastname@example.org.
Silverpop is the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers. Its Web-based solutions enable companies to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging. Silverpop's Engage platform helps marketers create and manage multi-channel marketing campaigns that reach millions of individuals-one at a time-enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2B marketing automation platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return-on-investment. And Silverpop's strategic counsel, service and support delivers the precise level of training and advice needed to quickly improve campaign results and ROI. With offices in the United States, England and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands throughout the world. Best practices and white papers are available at www.silverpop.com.
Silverpop® is a registered trademark of Silverpop Systems Inc. Silverpop EngageTM and Silverpop Engage B2BTM are trademarks of Silverpop Systems Inc.