ATLANTA, June 17, 2009-Silverpop, a leading provider of B2C online engagement marketing solutions and B2B marketing automation, has expanded operations in Australia and New Zealand.
Silverpop is unique in the marketplace, providing two top-rated online marketing solutions. Companies rely on the Silverpop Engage platform to create and manage multichannel marketing campaigns that reach millions of individuals one at a time, enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2B marketing automation platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment.
"Silverpop's engagement marketing suite is changing the way companies think about their sales and marketing," said Will Schnabel, Silverpop vice president of international markets. "In a rapidly changing landscape, our solutions provide the opportunity to engage more closely with customers, which is now key to savvy marketing. Silverpop empowers marketers to understand and communicate relevant messages, build vibrant brands, grow legions of loyal customers and fans, and deliver ever-increasing revenues and return on investment."
"Australian marketers are today looking for ways to meet the challenge of engaging more effectively with their customers as their resources are reduced," said Jeff Clark, director of Engage Digital, Silverpop's Australian and New Zealand partner. "The rapid growth of interactive marketing opens up new opportunities to effectively manage and implement campaigns for all channels with the available time and resources. Silverpop provides solutions that empower marketers to automate their marketing communications, and provide intuitive reporting to justify and monitor campaign progress, freeing them up to focus on what marketers do best."
David Daniels, vice president and principal analyst with Forrester Research, delivered the keynote address via Webcast at Silverpop launch events held in Sydney and Melbourne. Daniels' March 2009 report, "Optimizing Email Marketing In An Economic Slowdown And Its Impact On Vendor Selection," urges email marketers to quickly respond to changing consumer communication patterns and social marketing opportunities. "Similar to Forward to a Friend technology, emerging tools such as Silverpop's Share-to-Social tool allow marketers to insert a social sharing mechanism so that the email marketing message can easily be shared on sites such as Facebook and MySpace," he said in the report.
"To be competitive in the new interactive landscape, Australian companies need to invest in appropriate solutions that deliver customers a more relevant experience, more efficiently, that justifies investment and allows flexibility for future growth as interactive media opportunities grow" added Clark. "We are excited to work with Silverpop to provide Australian companies with the opportunity to meet these challenges."
Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging.
Companies rely on the Silverpop Engage platform to create and manage multichannel marketing campaigns that reach millions of individuals-one at a time-enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2B platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment. And Silverpop's strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns ... from first click to lifetime customer. With offices in the United States, England and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com.
About Engage Digital
Engage Digital is the Australian and New Zealand partner for Silverpop solutions, founded to bring together the worlds of sales and marketing by connecting the disciplines of marketing and customer relationship management. Engage Digital is based in Sydney, Australia and provides permission-based email, digital marketing and demand generation solutions and services exclusively around the Silverpop solution suite.