ATLANTA, June 22, 2009- Silverpop, a leading provider of B2C engagement marketing and B2B marketing automation and lead management solutions, today announced the integration of its Engage B2B (formerly Vtrenz) platform with NetSuite.
This NetSuite integration leverages Silverpop Engage B2B's fully integrated lead-to-sale reporting to put true financial metrics at marketers' fingertips, assist in planning more effective marketing strategies, and demonstrate marketing ROI with reporting and analytics that follow leads from first click to revenue won.
In addition, the solution provides a transparent sync of customer and prospect contact data across NetSuite and Engage B2B. Marketers can access a custom lead-score record in NetSuite populated with various components of a contact's score as calculated in Silverpop Engage B2B, allowing users to report and/or search contacts and sort or filter their score or rank within NetSuite to prioritize new contacts for follow-up.
The powerful integration also enables sales representatives to view complete customer records, including support cases, billing issues and more real-time business intelligence. Specific custom fields have been created on the "Contact" tab in NetSuite to alert sales representatives for follow-up per marketing-defined sales alerts within Engage B2B's lead-management feature.
"The success of Silverpop's Engage B2B solution centers upon understanding the needs of sales and marketing and providing the technologies to better engage with prospects and customers," said Bill Nussey, Silverpop CEO. "Adding the power of NetSuite's SuiteCloud to the Engage B2B solution gives businesses greater ability to maintain marketing and sales alignment."
Built using the NetSuite Business Operating System (NS-BOS)─the development platform that is part of NetSuite's SuiteCloud Ecosystem─the new integration adds key B2B marketing functionality to NetSuite's business management software suite of Accounting/Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and Ecommerce. The joint solution gives businesses the ability to seamlessly score sales leads, nurture them through the pipeline and measure campaign return on investment.
Silverpop is a member of NetSuite's SuiteCloud Developer Network, a multitiered program for commercial software developers that enables them to quickly go to market with new on-demand business applications that leverage the power of NetSuite's suite of business applications.
"We are pleased to have Silverpop as a member of the SuiteCloud Developer Network," said Raghu Gnanasekaran, Senior Director Partner Development at NetSuite. "Silverpop is a perfect example of a company that is using the NS-BOS platform to deliver an integrated marketing and financial solution that provides businesses with the ability to measure campaign effectiveness across multiple parameters, greater transparency, and improved ROI."
Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging.
Silverpop's Engage B2B platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment. With offices in the United States, England and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com.
NetSuite's SuiteCloud is a comprehensive offering of on-demand products, development tools and services designed to help customers and commercial software developers take advantage of the significant economic benefits of Cloud computing. Based on NetSuite, the world's most widely used Software-as-a-Service ERP Suite, SuiteCloud enables customers to run their core business operations in the Cloud, and software developers to target new markets quickly with newly created mission-critical business applications built on top of mature and proven business processes. The complete SuiteCloud offering includes NetSuite's multi-tenant, always-on SaaS infrastructure; the NetSuite Business Suite of applications (Accounting/ERP, CRM, Ecommerce); the NS-BOS Development Platform; the SuiteCloud Developer Network (SDN), a comprehensive developer program for Independent Software Vendors (ISVs); and SuiteApp.com, a single-source online marketplace where ISVs, customers and solution providers can find applications to meet specific business process or industry-specific needs. For more information on SuiteCloud, please visit www.netsuite.com/developers.
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