ATLANTA, September 2, 2009-The magic of email keeps getting more amazing every day. Silverpop®, the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, now allows customers to build dynamic sections into email messages that render unique content at the time of open.
The latest release of the Silverpop EngageTM platform includes Real Time Content-a feature that is currently made possible through Silverpop's strategic partnerships with leading online business optimization software provider Omniture and content providers Baynote, Certona and 8Seconds. By leveraging these strategic partnerships, marketers can easily integrate personalized product recommendations and other optimized content into email messages based on the recipient's recent Web site activity, purchase history or other attributes, transforming the quality and relevance of the interaction. Additionally, marketers can leverage multivariate testing capabilities in their promotional and transactional messaging, monitoring performance in real time and automatically optimizing content through partners such as Omniture and 8Seconds.
In keeping with Silverpop's commitment to developing innovative features that are easy to use, Real Time Content, which will be a standard offering for Silverpop Engage customers, does not require specific technical expertise or complex integration and additional partners can be added quickly as future needs arise.
"Real Time Content helps create the kind of engagement that companies and customers crave," said Silverpop CEO Bill Nussey. "For example, when a customer who usually visits a store to buy women's shoes is today browsing men's ties, a clerk isn't going to try to sell her a pair of high heels. Silverpop's Real Time Content feature enables online marketers to create that same individualized experience for customers."
Stamps.com, a leading provider of postage online and shipping software solutions, will be among the first to test the feature through an integration with Omniture Test&Target. The integration between Silverpop and Omniture Test&Target will happen through Omniture Genesis, a marketing platform that integrates complementary third-party applications with Omniture products, giving customers the ability to measure and optimize across their online marketing channels.
"Our first incorporation of Real Time Content into our campaigns will be a test of creative elements designed to increase response rates, retain loyal customers and motivate them to make purchases," said Sebastian Buerba, vice president of marketing for Stamps.com. "Stamps.com strives to provide our email recipients with content that is both relevant and appealing to them, and we are confident that integrating Omniture Test&Target and Silverpop Engage will help us achieve both of these goals in real time."
Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging. Companies rely on the Silverpop EngageTM platform to create and manage multichannel marketing campaigns that reach millions of individuals-one at a time-enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2BTM platform (formerly Vtrenz) seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment. And Silverpop's strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns ... from first click to lifetime customer. With offices in the United States, England and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com.
Silverpop® is a registered trademark of Silverpop Systems Inc. Silverpop Engage and Silverpop Engage B2B are trademarks of Silverpop Systems Inc.