Educational Companies Use Marketing Automation Technology | Silverpop
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Silverpop Gets High Marks from Educational-Focused Companies

Silverpop Gets High Marks from Educational-Focused Companies

Engage B2B™ marketing automation solution boosts customer loyalty and value

ATLANTA- School enrollment is steady across the nation and is increasing at some institutions, causing educational-focused companies like Datatel, Inc. to seek sophisticated marketing automation solutions like Silverpop's Engage B2B to manage and monitor customer and prospect marketing programs.

Datatel─a leading provider of technology products, services, and insight to colleges, universities, and technical schools─ recently selected Silverpop Engage B2B marketing automation solution in a three-year agreement to help the company maximize efficiencies and improve customer loyalty and lifetime value.

 "Datatel has nearly 800 clients, and Silverpop's Engage B2B solution has the nurturing functionality to help us differentiate our comprehensive product line to them," said Brian Shaner, manager, business intelligence, Datatel.  He said that Engage B2B was chosen over competitors for its relational tables, Campaign Graphical User Interface (GUI), dynamic content, and segmentation capabilities.

"Silverpop will help us and our clients experience continued success, so important during these challenging times," Shaner said.

Silverpop Engage B2B's relational tables enable marketers to store and access complex, multilayered customer information, making it easier to send customers information about upgrades, ancillary products to previous purchases, loyalty programs based on past purchases and much more. And Silverpop's Campaign GUI uniquely gives marketers a drag-and-drop story board-like editor to easily create campaign flow for even the most complex lead-management programs.

 "Sophisticated marketing automation solutions give companies unprecedented access to data and analytics that enables them to truly know how engaged customers are with the brand," said Silverpop CEO Bill Nussey. "The ease of use combined with the power of solutions like Engage B2B allows marketers to quickly garner results from relevant campaigns based on customer actions."

Recently, Silverpop signed on several other education-based clients, including:

  • Eduventures, the industry leader in research and consulting for higher education institutions.
  • Follett Software Company, a division of Follett Corporation, a respected name in education,expanding beyond industry-leading library automation to empower educators through an evolving information and resource management solutions portfolio.
  • PBS TeacherLine, the premier provider of online professional development courses and online tools for PK-12 educators with the goals of improving quality and increasing student achievement.
  •, the nation's #1 provider of on-demand operations management solutions designed exclusively for the unique needs of schools, colleges and universities.

About Silverpop
Silverpop is the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers. Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging.


Companies rely on the Silverpop Engage platform to create and manage multichannel marketing campaigns that reach millions of individuals--one at a time--enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2B platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment. Best practices and white papers are available on the Silverpop Web site at

About Datatel
Datatel is the industry's most experienced provider of technology products, services, and insight to higher education.  Colleges, universities, and technical schools across North America partner with Datatel to construct Strategic Academic Enterprises dedicated to achieving student success.  The company has focused exclusively on higher education since 1979, and its technology is used by nearly 800 institutions serving more than five million students.  For more information, visit



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