ATLANTA, July 1, 2008 -- Scott Voigt has been promoted from director to vice president of product marketing for Silverpop, a premier email service provider delivering a marketing suite of on-demand tools to enterprise-level companies around the world.
Since joining Silverpop three years ago, Voigt has built and managed the product marketing group, which he founded. From competitive analysis to gathering customer feedback for product development and company positioning, Voigt's team provides insights and support for decisions regarding product development and positioning.
"Scott has been a key thought leader for Silverpop, demonstrating an ability to develop plans that have moved the company to the forefront of the marketplace," said Elaine O'Gorman, senior vice president of marketing and product strategy. "Scott's leadership in bringing new ideas and fresh perspectives to the development of Silverpop's products and services has benefited both the company and its customers."
Prior to Silverpop, Voigt served as COO at Innuvo LLC, a developer of Web 2.0 development tools. Also, he was a member of Noro-Moseley Partners, the Southeast's oldest and largest venture capital firm, where he evaluated investment opportunities and helped portfolio companies define their strategic product direction. Voigt has also served in sales and strategic marketing roles at nFront, a pioneer of Internet banking solutions.
Silverpop is a premier email service provider delivering a comprehensive array of on-demand, Web-based software solutions serving the online relationship marketing needs of enterprise-level organizations throughout the world. Its software-as-a-service approach makes it easy and affordable for marketers to create, automate and execute lifecycle multi-channel marketing campaigns that are timely, relevant and measurable. With highly scalable tools supporting both BtoC marketing initiatives and BtoB lead management processes through its Vtrenz solution, Silverpop delivers a robust suite of marketing tools not available elsewhere in the marketplace.
With offices throughout the United States and in the United Kingdom, Silverpop is the only company that has consistently appeared as one of the top two enterprise-oriented ESPs each of the last four years in international analyst firm JupiterResearch's annual evaluation. Silverpop provides email marketing and lead management technologies to industry-leading companies including Fossil, Siemens, JetBlue, British Sky Broadcasting, Ciena, Pitney Bowes MapInfo, LeanLogistics, Houghton Mifflin and more. Best practices and white papers are available at www.silverpop.com.