Silverpop - Silverpop and Leading UK Interactive Marketing Agency Pool Talent
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Silverpop and Leading UK Interactive Marketing Agency Pool Talent

Silverpop and Leading UK Interactive Marketing Agency Pool Talent

Silverpop acquires Digital Oxygen and Teams up with London-based Marketing Experts

ATLANTA, March 17, 2005 -- Silverpop, a leading provider of comprehensive email marketing solutions and services, announced today the acquisition of Digital Oxygen, a London-based interactive marketing agency. This announcement comes on the heels of Silverpop's addition of a London office last month.

As a former client of Silverpop, Digital Oxygen began its collaboration with the email service provider during an extensive evaluation of the top email marketing vendors in the industry. After an exhaustive search, Digital Oxygen selected Silverpop as the ideal fit for the UK market because of its wide range of capabilities and p roven success in delivering an intelligent, dynamic email solution for marquee clients such as BSkyB and UBS.  

Over the next year, and many email campaigns later, the agency realized the potential of email to generate tremendous results for its clients. As both companies worked more closely, it became clear that becoming a part of Silverpop would allow Digital Oxygen to focus more on email marketing and would provide Silverpop with a greater awareness of the challenges and opportunities unique to UK businesses.

"Silverpop is the only email service provider with the proven ability translate the sophistication and enthusiasm of offline direct marketing to email marketing," said Mike Weston, joint-founder of Digital Oxygen. "As a former reseller of its product, we know Silverpop's potential and are really excited about making Silverpop a central part of the thriving UK market."

Digital Oxygen was founded by Mike Weston, Riaz Kanani and Marc Morris. The team has extensive experience at senior levels in leading interactive marketing companies such as Engage, Yahoo! and First Media. The team has grown Digital Oxygen's client base to include The British Horseracing Board (BHB), Midway Games, Zenith Optimedia, Proximity London, HMV and more.

We've worked with the Digital Oxygen team for over two years now and they have helped us make tremendous strides in our interactive marketing program," said Paul Struthers of the British Horseracing Board. "The addition of Silverpop's expertise in email marketing will help us to continue to showcase the best of British bloodstock to a global audience."

This merging of talent will further Silverpop's efforts in the United Kingdom by helping the company provide the best service possible to current clients and prospects in the area. The London office, which will incorporate the talent of Digital Oxygen, will build upon Silverpop's success with existing clients in the region, which include two of the top five global banks in London, as well as Skype, British Sky Broadcasting and Gizmondo.

"This acquisition was the next logical step in capitalizing on our existing success with customers and channel partnerships in the UK market," said Jim McCormick, CFO of Silverpop. "Digital Oxygen's extensive experience in servicing UK-based clients will bring Silverpop an invaluable level of local market expertise, and add a high level of talent to our growing presence in the UK and continental Europe."

About Silverpop
Silverpop is a leading provider of permission-based email marketing solutions, strategy and services. Ranked as having the highest business value and richest feature set by JupiterResearch in 2004, Silverpop was also acknowledged by Forrester Research as a "strong performer" that "stands out with an interface that is quite easy to use while providing strong functionality." Silverpop helps marketers cultivate and maintain long-term strategic relationships with customers and partners by maximizing the potential of email as a relationship tool. Its flexible service model allows marketers to choose from full service or ASP and easily move between the two, making it an ideal solution for marketers at any stage of using email. Silverpop provides email marketing to industry leading companies including The Bombay Company, British Sky Broadcasting, and more.

About Digital Oxygen
Digital Oxygen offers best-of-breed services including intelligent email communication, rich media advertising and viral marketing. Digital Oxygen's extensive knowledge of digital communications and expertise in video and audio online has allowed Digital Oxygen to push back the boundaries of online customer communications, helping offline marketers deliver consistent communication online.



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