ATLANTA, March 3, 2005 - Rand McNally, North America's largest commercial mapmaker, has selected Silverpop, a leading provider of comprehensive email marketing solutions, to provide email marketing expertise and services.
Rand McNally conducted an exhaustive review of email service providers to help take its email program to the next level. With deliverability hurdles impacting the effectiveness of email, the company decided to go with Silverpop for its deliverability expertise, easy-to-use product and sophisticated capabilities. Silverpop will work with Rand McNally in creating and executing email campaigns that will further promote its mapping, routing and trip-planning products for the consumer, business, education and commercial transportation markets.
"It is clear that we would not have had the same level of success without Silverpop," said Elizabeth Arnold, Assistant Marketing Manager, Internet of Rand McNally. "Silverpop's product is not only powerful, but is extremely easy to use. The combination of the tool and its easy to use format sets Rand McNally up for email success."
Among its first initiatives with Silverpop, Rand McNally plans to develop a monthly newsletter focusing on mapmaking, travel, interesting road trips and relevant product offers. For its B2B clients, Rand McNally will use email to alert users to new editions of products they currently use, like Street Guides, as well as new products they may find useful, such as Rand McNally Traffic and CustomView Wall Maps. The company will also use Silverpop's reporting capabilities to fine-tune its promotional offers.
Silverpop is a leading provider of permission-based email marketing solutions, strategy and services. Ranked as having the highest business value and richest feature set by JupiterResearch in 2004, Silverpop was also acknowledged by Forrester Research as a "strong performer" that "stands out with an interface that is quite easy to use while providing strong functionality." Silverpop helps marketers cultivate and maintain long-term strategic relationships with customers and partners by maximizing the potential of email as a relationship tool. Its flexible service model allows marketers to choose from full service or ASP and easily move between the two, making it an ideal solution for marketers at any stage of using email. Silverpop provides email marketing to industry leading companies including The Bombay Company, British Sky Broadcasting, Weather.com and more.
About Rand McNally
Rand McNally & Company, founded in 1856, is America's indispensable travel guide, providing mapping, routing and trip-planning tools for the consumer, business, education and commercial transportation markets. The company produces print and electronic products featuring national and local maps for the United States and Canada, including the Rand McNally Road Atlas and The Thomas Guide ®. Rand McNally offers trip planning on randmcnally.com. For more information, call 800/333-0136 or visit www.randmcnally.com.
Rand McNally and The Thomas Guide are registered trademarks of Rand McNally & Company