February 17, 2005 - ATLANTA - Buygeorgia, a program of the Georgia Commerce Group Inc., announced today the selection of Silverpop, a leading provider of comprehensive permission-based email marketing solutions, as its email marketing partner.
Buygeorgia selected Silverpop for its wide range of features, as well as services for helping the company implement its email program. With Silverpop, Buygeorgia will be able to create highly personalized email campaigns that will help Georgians connect with Georgia-based businesses, local communities and charity organizations.
"As an organization that encourages Georgians to be more "Georgia Conscious" in purchasing decisions, we are pleased to partner with Silverpop, a company that is both Georgia-based and acclaimed Internationally as a top competitor in the email marketing field", said Jay D. Clark, CEO of Buygeorgia. "Silverpop is the latest of twelve Georgia-based solution providers that we've engaged to launch and operate our company."
"Buygeorgia is a great organization", said Bill Nussey, CEO of Silverpop. "The work they are doing to encourage Georgia-based companies to work together will certainly strengthen the local business community and Silverpop is very happy to be a part of this effort."
Buygeorgia is a program of the Georgia Commerce Group Inc. Buygeorgia helps Georgians connect with businesses, local communities and charity organizations throughout Georgia. We believe that Georgians can do more business with each other, sparking economic growth, creating jobs, and making a difference in the lives of Georgians throughout the State. We are consumers, companies, employers, chambers of commerce, charities and private citizens in the public and private sectors. The community is facilitated through www.buygeorgia.com as a way to introduce Georgians to companies, local community events and festivals and charity organizations throughout Georgia. For more information please contact firstname.lastname@example.org or call 770.352.0225.
Silverpop is a leading provider of permission-based email marketing solutions, strategy and services. Ranked as having the highest business value and richest feature set by JupiterResearch in 2004, Silverpop was also acknowledged by Forrester Research as a "strong performer" that "stands out with an interface that is quite easy to use while providing strong functionality." Silverpop helps marketers cultivate and maintain long-term strategic relationships with customers and partners by maximizing the potential of email as a relationship tool. Its flexible service model allows marketers to choose from full service, ASP or install and easily move between the three, making it an ideal solution for marketers at any stage of using email. Silverpop provides email marketing to industry leading companies including The Bombay Company, British Sky Broadcasting, Weather.com and more.