Silverpop - Knowledgestorm Selects Silverpop to Grow Email Marketing Strategy
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Knowledgestorm Selects Silverpop to Grow Email Marketing Strategy

Knowledgestorm Selects Silverpop to Grow Email Marketing Strategy

KnowledgeStorm will use Silverpop Dynamic Messaging to increase e-mail communications


ATLANTA, October 7, 2003 -- Silverpop, a fast-growing provider of comprehensive e-mail marketing solutions, announced today that KnowledgeStorm, the Internet's most highly trafficked business technology directory, will utilize Silverpop for e-mail marketing communications including execution, results tracking, analysis and reporting.

KnowledgeStorm, which provides software, service, reseller and hardware information on thousands of IT solutions, began using e-mail as a cost efficient way to communicate with customers. After seeing tremendous results above and beyond communication, KnowledgeStorm realized that e-mail has far greater potential to increase revenues, maintain sales leads and build relationships with customers. Because of this, e-mail has become a key part of KnowledgeStorm's revenue stream and further integration into the marketing efforts is a top priority.

"While we originally used e-mail as a communication vehicle, we have grown to the point that e-mail is a critical part of our overall marketing strategy. By allowing customers to advertise in our award-winning, e-mail newsletter, we have seen an increase in revenues, and e-mail has become a more integral part of our business," said Jeff Ramminger, EVP of Products, Technology & Marketing for KnowledgeStorm. "We are ready to take our e-mail strategy to the next level, and Silverpop is the best choice to help us grow our e-mail initiatives. Their overall functionality coupled with their knowledge of e-mail marketing, and willingness to share that knowledge, are unmatched."

KnowledgeStorm also will integrate Silverpop with its CRM system to create a "drip" campaign for client prospects. The marketing team will utilize e-mail to stay in contact with potential customers who are interested in KnowledgeStorm, giving the sales team more time to focus on clients who are ready to work with the company today. KnowledgeStorm hopes to maximize the value of long-term prospects and execute an efficient, low-cost lead strategy.

"KnowledgeStorm provides a great service in bringing together IT providers and IT buyers looking to research and compare solutions, said Bill Nussey, CEO of Silverpop. "Escalating the use of e-mail by working with Silverpop will give KnowledgeStorm the resources to grow their e-mail communications even further. The success that KnowledgeStorm has seen with their initial e-mail efforts will continue to grow, and we are pleased that they have chosen Silverpop."

About Silverpop
Silverpop Systems Inc. provides the only enterprise-class e-mail marketing software and services solution specifically designed for customer communication management, ensuring relevant, timely and consistent messaging. Silverpop enables marketing and communications professionals to cost-effectively control their own efforts and to maximize their company's connection with each customer. Silverpop, founded in 1999, is headquartered in Atlanta with funding led by Draper Fisher Jurvetson, NeoCarta Ventures and Labrador Ventures. More information on Silverpop and its products can be obtained by calling 1.866.745.8767 or by visiting

About KnowledgeStorm
KnowledgeStorm is the Internet's most highly trafficked business technology directory and provides software, service, reseller and hardware information on thousands of IT solutions. This information is available at and through syndication partners including Yahoo!, Hoover's, TechTarget, Aberdeen Group, InfoWorld,, and DevX. KnowledgeStorm achieved 541% year-on-year base revenue growth in the year 2002.



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