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If you’ve ever tried to shop from a mobile phone, you likely understand the perils of browsing and buying from your device. The customer experience – and thus, conversions – is often negatively impacted by various mobile browsing issues creating the “browse-to-buy gap.”
Anyone anxious to see what's coming out of IBM's acquisition of behavioral marketing specialist Silverpop will have to wait a few more months.
Officials have some news to announce regarding the Silverpop technology but won't release it until later in the year.
If you're looking for tips to get more out of your holiday program, or if you think it might have some potential weaknesses, below I've highlighted five common mistakes with strategies to correct them.
Loren McDonald, VP of Industry Relations at Silverpop, an IBM Company, shines a light on key issues in email for 2015. Loren's colleague Chris Clapham, Account Director EMEA at Silverpop, will be among the speakers at The Figaro Digital Marketing Conference in London on 27 November 2014.
Email continues to play a pivotal role in the B2B marketing landscape.Marketing Sherpa states that 60% of marketers say that email marketing is producing ROI for their organization, demonstrating the continued value of the channel to B2B marketers.
As of December 2013, 58 percent of all top performing companies were using marketing automation according to a Forrester report. That number has only increased since then. Why? Because automation’s benefits are impossible to ignore in the current marketing landscape.
A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape: Bill Nussey, CEO Silverpop…
Best friends for life. What brand wouldn't want that distinction? A look at Silverpop's Best Friend Brands study.
Silverpop's Bryan Brown, VP of Product Strategy, is recognized as one of DM News' 40 under 40.
Numbers from Silverpop's survey on email marketing confirm what many vendors have touted — automated messages triggered by behaviors work —and the success of manual, blind ones are fading.
Everyone says 2013 was the year of mobile. Hardly noticed was the fact that it was also the year when email marketers decided to get serious about direct marketing.
A new email report from Silverpop gives a useful insight in this regard, as it offers benchmark data from nearly 3,000 brands from 40 countries.
Silverpop's Loren McDonald provides highlights of the company's annual Email Marketing Benchmark Report.
Things are good at Silverpop, the email service provider. The Atlanta, Ga.-based provider had the best revenue growth year-over-year in the first quarter in six years. It was acquired by IBM last month. It's got 5,000 brands using it and 25,000 marketers. It's gotten some praise in the industry by analysts who say it gets marketing automation and its regarded among the visionaries for the concept of behavioral marketing.
Today's customer is growing accustomed to researching and purchasing across multiple channels, even for a single transaction. The best omnichannel marketers understand this, and it shows in their advertising, messaging, and customer interactions.
Despite rumors of the death of email, it remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined, according to research from McKinsey & Co.
Although Silverpop was acquired by IBM in April, Kevin Bishop, VP and General Manager of Enterprise Marketing Management at IBM, said he does not expect any significant shifts in Silverpop’s overall business strategy. He made the remarks during Amplify 2014, Silverpop’s customer event.
To begin the B2B buying process, many prospects go to the web sites of potential vendors to get a feel for what each company can offer. Since the company web site is often the first touch point for potential customers, vendors must find ways to provide relevant content up front.
The content you need for your next campaign could be right under your nose. Your team can save time, effort and resources by repurposing your company's existing content to reap great results.
Evo, an outdoor lifestyle retailer, discovered how to leverage some of its already-crafted content to build an email campaign that increased clickthrough 904% and open rate 160%.
To learn more about how evo successfully seized this opportunity, keep reading.
Marketers at junk removal company 1-800-GOT-JUNK? set their sights on boosting customer loyalty through a revamped approach to email marketing.
IBM deal for SaaS-based Silverpop will boost marketing automation.
Imagine a customer interacting with your mobile app on a smartphone. She completes tasks and unlocks a rewards discount. The next day, sitting at her home desktop, she visits your website, and, voila! — her rewards points display along with the discount offering.
Turnkey automated campaigns are designed for users to engage with customers using prebuilt first purchase, loyalty and win back messaging templates.
Digital marketing software provider Silverpop has released a marketing automation solution designed with the unique needs of those in the e-commerce space in mind.
Marketing automation platform Silverpop’s recent push into revenue analytics for B2B marketers culminated Tuesday in the launch of Marketing Automation for Ecommerce.
Mobile’s not really the new thing anymore. And marketing automation, in spite of the fact that it is tripling annually and still unused by more than 90 percent of non-tech companies, isn’t all that new anymore either.
Silverpop, a provider of digital marketing software, has updated its CoreMotives email marketing and marketing automation solution built natively within Microsoft Dynamics CRM.
A recent survey of travel marketing professionals identified travel guides and advice as the most engaging content for travel consumers.
Silverpop has rolled out product updates to CoreMotives, its marketing automation solution that runs within Microsoft Dynamics CRM. The release follows a year in which CoreMotives product revenue increased by 54% according to company officials.
Marketing automation remains one of the most potent weapons that B2C marketers can use to reach their target markets.
Marketing automation will be a $1.9 billion industry by 2020, according to the latest research from Frost & Sullivan.
Ad Age Weighs the Pros and Cons of Five B-to-B Players
The Georgia Department of Economic Development (GDEcD) and Gov. Nathan Deal recognized 53 Georgia businesses that entered new international markets at the first annual GLOBE (Georgia Launching Opportunities By Exporting) Awards on Feb. 17.
Silverpop has created the Digital Marketing University, a roadshow stopping in multiple cities aimed at teaching marketers how to become more successful in digital campaigns.
Forrester Research named the nine most significant lead-to-revenue management (L2RM) marketing automation platform vendors. So what makes a good one?
One way Merriam-Webster defines “abandon” is “to leave and never return to (something),” but many of today’s e-commerce firms don’t seem interested in embracing such a bleak definition. Instead, many are viewing so-called “browse abandoners” – those who have looked at items online but left a site before putting them in a cart – as opportunities. They’re betting that with a little friendly nudging, visitors can be persuaded to re-engage and take the next step in the buying process.
How are you measuring customer success? Are you able to measure your efforts so that you can adjust and improve over time, while also eliminating tactics and strategies that are not giving you the return that you need to have the highest levels of success? Are you able to explain to management how effective your budget investments have been in contributing to pipeline and revenue?
Email generated a lot of heat and light in 2013 for a channel that's supposedly on its way out.
Silverpop, a leading behavioral marketing automationtechnology provider, recently issued a whitepaper, “7 Key Marketing Trends for 2014 & Tactics for Thriving in the New Year.”
Last year, we declared 2013 the year of the customer, writes Loren McDonald, vice president of industry relations at Silverpop. Consider the customer revolution under way. With buyers privy to more information, access and choice than ever, lower prices and better products have become little more than minimum requirements. Given that landscape, how can businesses distinguish themselves from the pack?
According to a new whitepaper by Silverpop, the customer revolution is under way.
Google has gone nuclear on email marketers in 2013. In May, it shuffled promotional emails into a separate tab in Gmail inboxes. Now it has now taken away a key tracking mechanism marketers have traditionally leaned on.
MediaPost's Laurie Sullivan pulled some data-related prophecies to share with you, but here's my prediction first: Marketers will begin to use data to better understand the customer lifecycle.
Last week, Gmail announced some big changes regarding images in emails. Now, users will see all images displayed in their messages automatically across desktop, iOS and Android. Instead of serving images directly from their original external host servers, Gmail will now serve all images through Google’s own secure proxy servers.
This week Google has either gone Grinch on email marketers or given a nice holiday treat to email users -- both is true depending on who you ask.
Marketers will be faced with two choices as 2014 dawns: continue to run marketing for marketers and push out generic promotional messages, or run marketing for customers and deliver tailored content to them. That's the resounding theme of a series of predictions by the team at marketing software provider Silverpop. Seven trends they predict are:
If you haven't checked your Gmail account lately, take a second to log in now
Silverpop launched Mobile Connector, a solution designed to enable marketers to link the Silverpop platform with their company’s mobile applications.
Marketing automation vendor Silverpop updated its mobile strategy this week at Dreamforce 2013 in San Francisco.
Digital marketing software provider Silverpop is releasing an SDK for developers to include its personalization technology into their mobile apps.
Digital marketing services company Silverpop has introduced a mobile SDK (software development kit) meant to help companies deliver customized experiences through their mobile apps.
It's hard to believe, but the holiday season is just around the corner. With the majority of our thoughts centered on this busy time, it's also important for marketers to be finalizing budget plans for 2014.
30 startups pitching their companies and ideas to venture capitalists from not only the region, but VCs that have flown in from all over the country.
For B2B marketers, a common challenge is understanding which marketing programs contributed most to overall revenue. Silverpop customer NetProspex uses Revenue Analytics to tie marketing spend to ROI.
Silverpop has launched Revenue Analytics, an application that lets marketers measure how much revenue their marketing activities are generating.
SilverpopTM today announces the launch of Revenue Analytics. This new application gives marketers a simple, out-of-the-box solution for measuring how much revenue their marketing activities are generating.
While renovating your email program might seem daunting, it can yield high-impact results that are well worth the time and money spent. The best marketers know how important it is to consistently evaluate—and re-evaluate—email marketing programs. In some cases, even small tweaks to an email program or campaign can return notable outcomes.
How can marketers get consumers to love their brand? It’s a long and difficult process that requires a complex system of tools and tactics.
It's a wonder that marketers haven't universally lost their wits trying to understand the omnichannel consumer. Unlike customers' trek along the predictable path of yesterday's purchase funnel, today's customer journey looks more like the travels of a spirited bumble bee. This flurry of activity can make customers' motivations unclear—thus making the need for marketing technology crucial.
It is clear that marketers can no longer treat all prospects alike, as sending out the same email to everyone no matter who they are or where they are in the buying cycle is not likely to yield stellar results. While the ultimate goal is to make a sale, it is becoming more important to develop a rapport with buyers and understand what drives their purchasing decisions. That was the message of several speakers at the recent Digital Marketing University event in Philadelphia held by Silverpop.
Digital marketers are constantly pressured to justify their budget spending, and one of the simplest ways to help nail down solid return on investment numbers is to properly identify leads, a panel at the Lead Generation Summit 2013 said.
Marketing automation specialist Silverpop has appointed Stuart Small as VP for EMEA sales and says the expansion of its European team follows significant growth in 2013.
MarketingSherpa covers Silverpop client MudPie's case study, "Email Marketing Relevance: Personalized important occasions campaign by online gift retailer achieves a 39% open rate."
Designing and implementing an effective multichannel strategy is a massive challenge for businesses, but one which also has the potential to deliver huge rewards.
What movies and stars did best in the world of social media this summer?
It’s fitting that there’s a kind of social media silo that we create around ourselves that limits our perspective (mine is movies and equestrian artwork). After all, there’s no way we could take every bit of information in without going a little crazy. Fortunately, the fine folks at Silverpop have done it for us — creating an overview of how movies large and small utilized social media this summer.
MarketingSherpa covers Silverpop client InsideOut Development's case study, "Content Marketing: Consulting firm nets 388% more leads with 4-step strategy."
Silverpop's Dave Kart provides 3 tips for measuring marketing's impact on sales revenue.
Wimbledon, The Ashes and The Lions - institutional British sporting events, all running for well over a hundred years, and this year we've been lucky enough to have all three in one summer. But, for marketers, these events have evolved into more than just summer spectacles. They're starting to be looked at from a new, social perspective.
Smart Content is designed to enable marketers' websites to greet visitors by name and offer individualized content. "Say a customer named Jim comes to visit a website," explained Bryan Brown, Silverpop's vice president of product strategy. "The website would recognize Jim as a loyal customer with 3,000 reward points" and offer a corresponding reward when it greets him.
Silverpop customers now have the opportunity to personalize their web sites with the launch of Smart Content.
Marketers' nirvana is cross-channel personalization. Digital marketing technology provider Silverpop aims to help marketers achieve that with Smart Content, a tool designed to provide deep website personalization capabilities, similar to those currently found in email marketing.
Silverpop is offering a landing-page optimization product called “Smart Content,” tying personalization through the email login and/or cookie.
Marketing automation and email marketing software provider Silverpop today released Smart Content, a tool that helps marketers extend their personalized marketing efforts to company websites.
Digital marketing technology provider Silverpop announced the launch of Smart Content, a personalized content delivery platform.
A summer of sporting success has led to a rise in social media activity that can be capitalised by brands. By John Watton.
Gmail's new tabbed layout that Google announced in late May and introduces a tab that filters marketing emails from the standard inbox has sent marketers running to their email vendors for answers over its potential impact. What will this do to email open rates? How do brands get back into the regular inbox? Is this the end of email marketing?
The summer social media stars of British sport [Infographic].
Despite the continued, rapid growth of new channels, email continues to be one of the most effective ways for brands to communicate with their customers.
Changes to the social media standing of players and sponsors following sporting events offer marketers unique opportunities
Managing marketing data can seem like an overwhelming task. Mobile, tablets and social have all transformed the buyer landscape and the way marketers reach their customers and prospects. That said, sophisticated marketing technologies have made it easier for marketing departments of all sizes to augment their databases and “fast-path” their way to more comprehensive information on targets.
As product evangelist for email marketing service provider Silverpop, Ellen Valentine works with clients on implementing and maximizing marketing technology to drive campaign performance.
According to a Silverpop study by Forrester Consulting, marketers who have adopted behavioral marketing practices have realized business benefits ranging from higher return on marketing investment (ROMI) to higher contributions to sales pipelines and revenue.
Gmail recently reorganized inboxes into several tabbed spaces.
A commissioned study conducted by Forrester Consulting on behalf of Silverpopreveals that behavioral data remains a largely untapped marketing asset. Forrester found that only 45% of marketers collect and consolidate behavioral data within a single, integrated database.
When it comes to finding new customers and marketing to existing ones, email can be more effective than social media. Acquiring new customers via email marketing has quadrupled since 2009 and now comprises some 7.5 percent of all gained customers.
Loren McDonald, VP of industry relations at Silverpop, thought there was a possibility that email segregation could turn out to be a good thing for business emailers.
Multichannel marketing has become mainstream, with 25% of B2B and B2C marketers assessing themselves as mature practitioners. Another 39% of marketers are in transition, and only 7% have no plans tp implement mutichannel strategies, according to a recent report by Forrester Consulting commissioned by Silverpop.
Vertical-based marketing offers a huge opportunity for growth, but it requires a deep understanding of a particular business segment that goes beyond simply adding a few “insider” phrases to generic content. With careful positioning around a benefit statement for a specific market or even accounts within a market, businesses can drive profitable long-term engagements within a vertical, experts told Demand Gen Report.
Bill Nussey, President-CEO, Silverpop is listed as one of BtoB Magazine's "Who's Who in B2B."
Most marketers are using marketing automation to scale and standardize marketing processes, but the few who use automation to focus on customer behavior on seeing benefits. That’s a key conclusion in a new report by Forrester Research.
The report, "Use Behavioral Marketing to Up the Ante in the Age of the Customer" [registration required], was commissioned by marketing automation provider Silverpop and involved in-depth surveys with 157 marketing professionals in the U.S.
A new commissioned study conducted by Forrester Consulting on behalf of Silverpop, a digital marketing technology provider, reveals that while marketers who leverage buyer insight in their campaigns experience significant business benefits above their peers, behavioral data still remains the greatest untapped marketing asset.
Forrester has put out a new report commissioned by Silverpop, surveying 157 U.S. marketers on behavioral data and automation.
Less than half (45%) of marketers collect behavioral data and consolidate it in a single, integrated database, according to a new study by digital marketing technology company Silverpop Systems.
The days when consumers pore over supermarket circulars or free-standing newspaper inserts in search of super buys or cents-off coupons are fading.
According to new research by Silverpop, with Forrester Consulting, today’s buyers control the buying process far more than today’s vendors control the selling process, a phenomenon that affects both business-to-business and business-to-consumer marketers. Buyers seek the information they want online, on the Web and in social channels, as well as in the “real world.” Today’s buyers, though, expect sellers to know where they’ve been, what they’ve seen, what they’ve accepted or rejected, whether that behavior happened on their tablet, via their smartphone, or at the local branch office. Today’s marketers are struggling to keep up.
Laurie Hood, Vice President of Product Marketing for Silverpop discussed the increasing power of the modern consumer and how to best use technology to reach them.
Marketers firm Silverpop has launched its Universal Behaviors technology, a new customer insight platform giving marketers fuller overview of customer behaviour across any device or outlet.
Two years back, the idea that social media would hasten the death of email marketing was hotly debated in blogs and op-eds throughout the digital marketing community. And while I don’t see it often anymore, I will occasionally stumble upon a blog that states, “Yes, email marketing is very much alive and well.”
So you’ve started your own business.
You’ve moved boxes around to create some (tight) office space in the basement. Your personal cell phone is also your business phone. Your family can barely keep their eyebrows down with questions. Your friends at dinner not-so-secretly think you’ve lost it.
Who’s got your back?
Lucky for your business, and the hundreds of thousands of other similarly bold endeavors out there, the Internet has finally caught up to your entrepreneurial spirit. And now there are dozens of excellent tools on the web designed specifically to help small businesses grow.
Here are seven innovations for your small business:
Marketers, consider this your wake up call. Now, more than ever, buyers have more control over the sales cycle. Many prospects are anywhere from 54% to 80% of the way through the buying cycle (PDF) before they're even comfortable inviting a sales rep into their evaluation process.
Marketers must therefore evolve with the buying cycle and find some new ways to own the early part of the sales process. How? Well, by incorporating recipient behaviors into their marketing strategy.
Modern day marketers need to be aware that their brand messages are at risk of being swallowed up in the abyss that can be email marketing.
Modern day marketers need to be aware that their brand messages are at risk of being swallowed up in the abyss that can be email marketing. On average per person, per day consumers are receiving over 30,000 advertising messages, so it is essential that your business stands out from the crowd. Below are my essential, top ten email marketing tips:
According to Gartner, "by 2017, the CMO will spend more on IT than the CIO." Marketing's increasing reliance on IT combined with the shift to customer experience–centric marketing brings a set of core challenges—including getting a 360-degree view of cross-channel customer data to make the right decisions and accelerate business growth. However, for marketers to leverage data across channels, they need true data integration among customer-facing systems to equip the right stakeholder with the right customer data in real time.
When B2B marketers send out a typical paid tweet, they have to direct leads to a landing page with a form for their name, company, email and any other pertinent bits of data they want to capture. As any marketer knows, when prospects have to go to another site and fill out a form it increases the likelihood that they will just abandon the task.
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
TM Lewin has revealed that the average lifetime spend of its social media customers outstrips that of customers driven to its site via paid search.
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross between a daily deal alert and call-to-action ad in search engine query result pages. It serves up in one of Twitter's Cards, the expandable display unit that allows brands to attach photos or other media.
Lead generation is becoming simpler in practical terms—it's easier than ever before to find and nurture prospective customers. But the forces driving it are complex, including the integration of marketing and sales tools and continued industry consolidation. -
Working with Silverpop, retailer T.M. Lewin used creative email campaigns to grow social media presence and increase ROI.
Integration with Litmus allows marketers to deliver targeted content based on customer preferences.
Today is also Pick Strawberries Day, and National Lucky Penny Day is coming up on May 23. If you miss any of these holidays, you have all the rest of May to celebrateNational Barbecue Month. Could any of these days give you a new and interesting hook for your next email campaign?
Digital marketing technology provider Silverpop has launched Email Insights, an application that enables marketers to preview emails in 30 different email clients.
The IPO drumbeat at Silverpop Systems Inc. is getting louder.
Silverpop has been considering strategic alternatives, including an IPO, for some time, said a long-term investor in the company who is not on the board.
Modern day marketers need to be aware that their brand messages are at risk of being swallowed up in the abyss that can be email marketing. On average per person, per day consumers are receiving over 30,000 advertising messages, so it is essential that your business stands out from the crowd.
Silverpop, the marketing tech company that announced $25 million in new funding last month, is announcing a new feature to help customers adapt to all the different ways that people are opening their emails.
Email marketers experienced an average open rate of 19.7% last year, although top-performing companies had an open rate almost twice as high, a report from email marketing services provider Silverpop found.
Silverpop, a provider of digital marketing technology solutions, announced the growth of its reseller channel. Revenue for its reseller network in Q1 2013 increased 74% as compared to the same time last year, according to company officials.
With his keynote at the MediaPost Email Insider Summit, PaperStyle.com's David Grocer says his company has benefited from Google Analytics to collect data. PaperStyle also uses a Silverpop tool with Web tracking capabilities.
Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a recent report released by Silverpop that benchmarked open rates, click-through rates, and churn metrics across 14 industries and four geographic regions.
The Atlanta-based marketing technology firm has raised $25 million in debt financing, which some say could suggest the 500-employee firm is reading to go public.
Silverpop Systems Inc., which provides e-mail and other digital marketing services, will announce tomorrow that it has raised $25 million.
To stay nimble, marketing automation firm Silverpop just secured a fresh $25 million in funding.
Behavioral marketing automation and email marketing company Silverpop has raised $25 million in debt financing from Escalate Capital Partners and Silicon Valley Bank.
Silverpop has raised $25 million in fresh funding to help it reach out to new customers and build new automation tools that generate revenue and improve ROI.
Silverpop Systems Inc . was among the first companies to build email-marketing software but as that space is maturing it has raised $25 million in debt financing to get out the word that it's not an email-marketing company.
"If you didn't know anything about someone's email program and you had to offer any piece of advice, what would it be?"
Behavioral marketing automation and email marketing tech provider Silverpop has raised $25 million in venture debt funding from Escalate Capital Partners and Silicon Valley Bank (SVB).
Email and behavioral marketing technology provider, Silverpop, has raised $25 million in new funding, led by Escalate Capital Partners and Silicon Valley Bank.
Email marketing and marketing automation vendor Silverpop has received US $25 million in new funding, and the company has said it plans to use the cash to continue building out its sales and marketing teams.
Email marketing automation provider Silverpop released its 2013 Email Marketing Metrics Benchmark study, analyzing key metrics of fourteen different industries in the U.S. and Canada, as well as countries in Europe, the Middle East, Africa and Asia Pacific. When evaluating open rates, CTRs, CTORs and list churn statistics, the top performing vertical industries included education, computer hardware, telecom and electronics, and retail.
Consumer product emails are the most opened emails and have a median 25.4 percent open rate on average, according to new metrics from email marketing services company Silverpop. The research comes from Silverpop's 2013 Email Marketing Metrics Benchmark study, which analyzed email metrics by industry and global region.
Computer hardware, telecom and retail were among the highest performing verticals in Silverpop’s recently released 2013 Email Marketing Benchmarks Study.
The median open rate for emails in the United States last year, according to a study released this week by Silverpop, was 16.5%. If your open rates are cruising along at 20% or above, then, you might have a fairly high opinion of your email prowess. You would be mistaken. You are not even in the top 25% of email marketers.
Curious about the state of email marketing? Silverpop has released the findings of its 2013 Email Marketing Benchmarks Study, which showed that email is still an effective channel for delivering personalized, dynamic messages at the right time.
Silverpop, a digital marketing technology provider that unifies marketing automation, email, mobile and social, announced the findings of its 2013 Email Marketing Benchmarks Study yesterday. The report goes beyond standard email marketing benchmarks, providing a breakdown of data by top-quartile, median and bottom-quartile performers as well as analysis by industry and geography. In this year's report, education, computer hardware, telecom, and electronics and retail were the highest-performing verticals.
Silverpop CEO Bill Nussey says his company doesn’t “do” the advertising side, but that depends on your definition of advertising. “Advertising is media," says Nussey. "We only deal with that peripherally. We bring a degree of automation to marketing overall, with an emphasis on the relationship side where the ROI is high.”
As Opening Day chatter filled our Facebook and Twitter streams, the folks at Silverpop looked at what the Major League Baseball clubs were doing in social, mobile and email to see the interaction between the fans and the teams in the digital space.
When celebrating Opening Day 2013, baseball fans were enjoying more than their peanuts and Cracker Jack; they were also enjoying talking baseball on their social networks.
In honor of Opening Day, digital marketing firm Silverpop analyzed the social-mobile activities of all thirty Major League Baseball teams and their fans. Even better, they put their data into an infographic.
Spring is in the air and another Major League Baseball season is upon us.
Since being acquired by Silverpop a year ago, CoreMotives has increased billings by 136% and added more than 270 customers, bringing the total to 1,500 brands currently using the tool to deliver marketing campaigns from within Microsoft Dynamics CRM.
It’s Opening Day for Major League Baseball. San Francisco is home to the defending World Series-champion San Francisco Giants. It’s also home to Twitter and, in baseball terms, Facebook. But the Giants place a mediocre fourth in the social media fandom, according to this infographic from Silverpop. But maybe that means the fans watch the games instead of their phones?
CoreMotives is a marketing automation platform that operates completely within Microsoft Dynamics CRM. Acquired by Silverpop about a year ago, CoreMotives remains a separate offering from its parent's flagship Engage platform, which features its own Microsoft Dynamics CRM integration.
Marketing automation software is big business as Corporate America competes to turn prospects into paying customers. Atlanta is developing into a hotbed for the industry, which according to one estimate will grow 50 percent this year.
Email marketing automation has had such a significant impact in sectors such as financial services, hospitality and retail, that when Forrester outlined the mega-trends that were shaping the market, the growth of automation tools was one of the top contributors.
Recently, most email service providers have converted to a new customized algorithm that calculates deliverability using a combination of the original email delivery rules plus new "engagement" factors: open rates, clicks, unsubscribes, and complaints.
Silverpop announced new mobile messaging capabilities that allow Silverpop users to implement automated, behavior-based SMS campaigns.
Marketing automation vendor Silverpop has added more SMS based data collection to its offerings, a move designed to help target Web, email social and mobile channels with highly personalized content
In the old days of email marketing, batch and blast was the most effective, not to mention the only, way to reach thousands of contacts at once. It was a reliable method, but it is no longer as practical or beneficial. Contacts are inundated constantly with messages and ads — whether it’s in their inboxes, on social channels or the web. Impersonal, irrelevant messages will receive a quick delete without a second thought.
Silverpop just announced the launch of its Digital Marketing University, a multi-city educational roadshow aimed at helping marketers of all types stay informed about today’s constantly evolving digital landscape.
Live blogging from MarketingSherpa Email Summit 2013 in Las Vegas, I had the opportunity to catch Loren McDonald, VP of Industry Relations, Silverpop, speak on using buyer behavior in email campaigns. His presentation was titled, “Let Buyer Behavior Be Your Guide! Delivering Communications that Convert.”
Platforms Are Made For Integrating
Silverpop's Ellen Valentine provides three ways for marketers to measure the ROI of marketing automation.
Silverpop, a digital marketing technology vendor, and EPiServer, a provider of digital marketing and e-Commerce solutions, announced plans to integrate their platforms.
Silverpop has partnered with EPIServer to improve content delivery and targeting.
Software company EPiServer and digital marketing technology company Silverpop announced a partnership under which they will combine their platforms.
Every year, the Grammy Awards show gathers all the usual suspects for a replay of the year’s favorite hits. Fortunately, outspoken celebrities in crazy outfits still manage to surprise us every time — sometimes with their songs, sometimes with their acceptance speeches. These two infographics show how the artists fared on social media sites before and after the show in 2013.
Social media has become an indispensable part of the music business. It used to be that winning a Grammy was one of the best way for a new artist to enter into the public imagination. Now, they enter through social media, and the Grammys naturally follow.
With the 55th Annual Grammy Awards taking place Sunday night, email marketing and marketing automation technology provider Silverpop examined how the six most-nominated artists — Fun, Kanye West, Mumford & Sons, Jay-Z, Frank Ocean, and The Black Keys — interact with their fans via Facebook and other social networks.
From Jan. 4 through Feb. 3, Silverpop monitored email, Facebook, Twitter, YouTube, SMS / text and more to see how socially active the six most-nominated Grammy nominees are.
The online publication increased email capture and open rates by offering more relevant and personalized information.
2012 was a game changing year for the marketing automation (MA) industry. Major acquisitions, such as ExactTarget's purchase of Pardot and Oracle's procurement of Eloqua, sparked an increased interest in the MA realm and strengthened the bond between marketing and technology.
Silverpop, the Atlanta-based digital marketing technology provider that unifies marketing automation, email, mobile and social, achieved impressive new business growth of 40 percent as compared to 2011 and added 380 new customers, a third of which turned to the company for its marketing automation offerings.
Silverpop, a digital marketing technology provider, reported that in 2012 new business grew 40% and it signed 380 new customers, with one-third of those choosing the company’s marketing automation offerings.
Automated campaign messaging will improve marketing efficiency and effectiveness, says Ellen Valentine, product evangelist at Silverpop.
With all the focus on social media, it seems that email marketing is almost an afterthought for many companies. Email may not be trendy, but it’s cheap, easy to measure, and easy to target. It's a good place to do testing, it keeps your brand visible, and at the end of the day it delivers results.
It’s January. And that means a feature predicting the main trends for the coming year. Here’s Alex Aspinall’s take on what you need to be thinking about in 2013.
Whether a visitor to your website is coming directly from a social network or is just one of the millions of people who make social a part of their daily lives, offering the option of signing in with a social login (e.g., Facebook or Twitter) as an alternative to filling out a form has clear benefits.
Recently it seems as if mobile email has become the No. 1 discussion topic among digital marketers. What's the impact? How do you give subscribers the best email experience in order to get the highest engagement and conversion rates? How important is mobile optimization, anyway?
Christina Pappas articipated in the Friday #profschat Tweetchat on email marketing and was really interested to hear and learn about all the challenges marketers are still facing when it comes to developing and executing truly effective email campaigns.
2012 was the year that mobile devices issued a rousing wake-up call to marketers who had yet to appreciate mobile's tightening grip on consumers— or rather people's tightening grip on their phones.
As we close out 2012, we can’t think of a better idea than to look at some of the digital numbers that may surprise you, confirm what you already know, and hopefully inspire you look at how your business and marketing plans can adapt.
For the past year, digital marketers have been trying to come to grips with the fact that 35 percent of all emails are viewed on mobile devices and tablets. Marketers are asking questions.
Big data; it's creating quite the buzz in the marketing world, and with good reason, writes Ellen Valentine, product evangelist, Silverpop.
Email marketing isn’t new or as buzz-inducing as other marketing channels like social media, but it’s still a reliable and effective weapon in marketers’ arsenals.
With the right approach to building a marketing budget, B2B companies can clarify their business development goals, gain organizational direction for marketing and position themselves for more profitable growth.
Ellen Valentine answeres, "In what ways is marketing integration impacting lead-gen, social media, display and other channels?"
Triggered email messages—the marketing appeals based on an event or action taken by a consumer, like a birthday or abandoned cart—yield 75% higher open rates and 115% higher click-through-rates than business-as-usual (BAU) emails. Yet triggered emails account for less than 3% of total email volume.
Email can be a powerful tool in the marketer's tool kit. Don't get it all wrong.
Early studies showed that Twitter contributed nothing to Thanksgiving sales this year, at least in terms of traffic to retail sites. But data from Black Friday and Cyber Monday continues to pour in.
Shoppers braving long lines to snatch up Black Friday sales had coffee on their minds. A word cloud from digital marketing technology provider Silverpop lists “coffee,” “deals” and “sale” among the words Twitter users said the most on the popular post-Thanksgiving shopping day.
More Twitter users checked in from Target stores than any other retailer on Thanksgiving evening and Black Friday, according to new data compiled by the digital marketing firm Silverpop.
While the roots of social media can be traced back to email, USENET and the launch of the World Wide Web in the 1970s and 1980s, the phenomenon that we know and enjoy today found life with Friendster and Myspace (in 2002 and 2003 respectively), and then really took off when Facebook launched in 2004.
Fast growing marketing technology provider Silverpop has announced that its year-to-date new business growth increased by 39% compared to 2011.
For many, using the Internet means being on a social network, and with the rise of web connected smartphones we have never been more able to share our daily goings on. Accordingly ,the growth in social network users has been substantial over the last decade.
Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame!
Email campaigns need to be more sophisticated than ever to stand out and achieve clicks, with high levels of targeting and segmentation, a strong visual presence and relevant, compelling content.
Email services provider Silverpop has announced the addition of 110 new clients in Q3 2012, a 39% increase over the previous year.
Digital marketing technology provider Silverpop has announced a 39% business growth compared to the previous year, as well as the addition of 110 new clients in Q3.
It may seem old-fashioned, but e-mail marketing continues to demonstrate its attraction for finance chiefs.
This year’s presidential candidates have been reaching out nonstop to their constituents through email, hoping the online messages help increase fundraising efforts, turnout at conventions, and the number of voters at the polls next week. Digital marketing technology provider Silverpop analyzed 400 messages between the two candidates, their vice presidential partners and even their wives since August 2012 to see what their email campaigns have accomplished.
Facebook recently released its “Custom Audiences” feature, which allows digital markets to run advertising campaigns targeted specifically to certain customers and prospects. With nearly 83 percent of marketers using Facebook, what can marketers actually do with this new tool?
As if marketers weren’t strapped enough for time, today’s empowered buyers have more channels than ever to choose from and are waiting until later in the buying cycle to interact with businesses. If and when they do cross paths with you, they expect you to be more helpful and more personal than ever — especially if you’re expecting them to share your brand content with their social networks.
As business leaders work to align both Sales and Marketing within their organizations, a common question that arises is how to compensate members of each team. While sales positions have traditionally been incentivized by commission-based pay and high earning-potentials, compensation for marketers is still commonly based on flat salaries.
Silverpop CEO Bill Nussey weighed in on rival ESP ExactTarget's acquisition of marketing automation firm Pardot.
At the MarketingProfs B2B Forum earlier this month, Maribeth Ross of NetProspex led a lively discussion featuring Ross Graber, research director of marketing operations at SiriusDecisions; Ellen Valentine, evangelist at Silverpop; and Edward Burke, demand generation manager at Ness Technologies.Here's a summary of the smarts that the panel imparted.
The public is fast learning how to dodge and ignore the hail of political email, quickly diminishing the impact of what’s been a reliable and low-cost campaign tool.
Open rates for marketing-related emails are now at historic lows — more than 80 percent go unread — a trend that is scary to campaign operatives who rely on it as their primary mode of communications with potential donors, voters and volunteers.
Brazil-based Nitryx will bring Latin American marketers the ability to deliver highly targeted, relevant and personalized campaigns that are influenced by recipient behaviors.
It’s up to the marketing team to think about customer experience management. But what exactly is it and how do you get it right? Alex Blyth reports.
The newsletter is where two of the most valuable marketing tools come together: email and content. It is a prime opportunity to not only recognize the power shift from marketer to consumer, but also embrace and optimize for it.
What’s behavioural marketing, how does it work and how can retailers use it most effectively? These were just some of the questions that Richard Austin, emarketing strategy consultant at Silverpop, tackled in a recent Internet Retailing webinar, Behavioural marketing: beyond email marketing.
The iPhone 5 new feature announcements along with the iOS 6 operating system upgrade have left many talking about the additions, changes and, most importantly, their implications. For marketers, while there's no single game-changing feature, the iPhone 5/iOS 6 launch is a clear signal to any holdout marketers that we've now reached a point where the need for mobile strategy can no longer be ignored.
n a world where social media gives businesses more immediate ways to connect with customers, is e-mail marketing still relevant? I think so.
Stuart Elliott covers Todd McCormick's appointment to SVP Sales in the Webdenda section.
DemandGen Report's Andrew Gaffney meets with Silverpop's Bryan Brown during Dreamforce 2012 to discuss out marketers can get more out of their Salesforce investment with Silverpop solutions.
Silverpop offers its customers the ability to collect email addresses through its Social Sign-In feature and is the first in the industry to offer it for LinkedIn.
With so much competition for peoples’ attention, marketers need to make sure that their email marketing is optimized for today’s standards.
What is Location Marketing and how to get started for free:
No, this isn't another "email isn't dead" column. I'm tired of those, and you wouldn't be reading this column if you thought that email's day was done.
Email service provider Silverpop announced new behavior-based capabilities for its Engage platform. The additions include dynamic content based on behavior and behavior-based lead scoring models.
Silverpop has announced several additions to its Engage platform. Enhanced dynamic content and lead scoring capabilities give customers additional opportunities to increase engagement and drive more revenue through more personalized campaigns influenced by buyer behavior.
Digital marketing technology provider Silverpop has announced an enhancement to its Social-Sign-In feature (built through a partnership with Janrain).
Silverpop yesterday announced it has integrated LinkedIn to Social Sign In, the digital marketing technology provider’s social signup tool.
Digital marketing provider Silverpop has enhanced its Social Sign-In feature, built through a partnership with Janrain, a provider of social identity and user management solutions.
Silverpop, a digital marketing technology provider, today announced a partnership with Janrain to collect email addresses of prospects who register for offers using their LinkedIn credentials.
Digital marketing technology provider, Silverpop, named Todd McCormick senior vice president of sales.
A bigger screen offers more room for creativity, 4G LTE wireless boosts performance, and a digital wallet named Passbook gives merchants a place in the heart of the smartphone.
Near-field communications chips and standardized metrics top wish lists
Here are 5 ways to use social media to power your email marketing efforts:
Alabama, USC, LSU, Oregon and Oklahoma head up the Associated Press college football rankings. But who leads the nation in Foursquare check-ins after the first week of the season?
The consumerisation of the B2B marketing landscape is having a profound effect on the way organisations engage a business audience. So how is this shift manifesting itself and why should B2B brands care?
No matter how loyal customers are to a particular brand, they're more likely to socialize brand-related content when offered an attractive, clear-cut incentive. It's a concept some marketers overlook—but not Dairy Queen, says Loren McDonald, VP of industry relations at Silverpop.
Silverpop has announced significant, year-on-year new business growth in the first half of 2012. The company experienced a 40% increase in closed new business and more than doubled its new professional services contracts compared to the first half of 2011, meaning the company now powers the marketing campaigns of more than 5,000 brands.
Data shows email marketing is still very effective. Here's why and how you should sharpen your email marketing strategies today.
Being customer-centric means looking after the people who buy from you – a simple, desirable goal. But in an ever more complex world of software and social media, true customer-centricity that goes beyond rhetoric is no mean feat.
Silverpop is claiming a 40% increase in closed new business and more than 100% gain in Professional Services contracts compared to the first half of 2011; also, that it now manages the marketing campaigns of more than 5,000 brands.
Is it possible to turn Facebook’s ‘Like’ function into a profitable enterprise? And if so, how do I go about it?
Email marketing and marketing automation company, Silverpop, has released the findings from it’s 2012 Email marketing benchmarks study.
Digital marketing technology provider, Silverpop, has released its 2012 Email Marketing Metrics Benchmark Study. Based on data collected from Silverpop customers, the Benchmark Study aims to help marketers see where they stand against their peers, while setting goals designed to move them into a top-performing quartile.
Email isn’t just the elder statesman of the digital world. Email also binds all the disparate elements of a marketing program and bridges the gap between online and offline in ways that no other communications channel can.
Granted, there are many brands out there that still do “batch and blast” emailing like it’s 1999. But there are also a growing number of brands that have created world-class email programs.
Email open rates have long been lamented by email marketers, retailers and CPG brands. According to one expert the root cause of low email open rates is ad fatigue - consumers see so many ads on a given day that they just don't want to see more. So, what's an email marketer to do?
Average email open rates continued their downward path during 2011 and the first quarter of 2012, though click-through rates (CTRs) increased slightly during the same period, according to Silverpop's Email Marketing Metrics Benchmark Study.
Once again I've rounded up some of the most interesting digital marketing stats we've seen this week.Stats include the ever-increasing search spend, the open-rates for email marketing, mobile usage stats and a look at what influences our purchase decisions.
What does it take to get an American to open email marketing messages? A bit more effort on marketers' parts than in other regions, according to a new study from Silverpop.
Email open rates are declining somewhat, according to a study of email marketing trends by marketing automation company Silverpop, but email efficiency as measured by click-throughs are up.
The presidential campaigns of Barack Obama and Mitt Romney don’t share a lot of ground, but they have at least one thing in common: they both love email, sending dozens of emails a month. What’s the strategy behind the campaigns’ emails to supporters? Mashable turned to digital marketing provider Silverpop, who analyzed every campaign email from early April through June, to find out.
By now you’re well aware of President Obama’s creative subject lines in emails to supporters.
But how effective are the emails themselves? And those of his opponent, Mitt Romney?
Email marketing is an important customer acquisition and retention tool, but as consumers get bombarded with more and more email messages, how do you know whether your campaign should be judged a success?
A study from digital marketing technology provider Silverpop found that companies that provide personalized behavior-based content are far more likely to receive the highest ranking for open rates, click-through rates and clicks-per-clicker, says Dave Walters, product evangelist at Silverpop.
Digital marketing technology provider examined the email messages of 1,124 participating brands sent in 2011 and the first quarter of 2012.
Silverpop says that its most recent look at brand messages sent via email shows that while consumers are opening fewer messages, they are clicking through to the company’s Web site more often.
There are mixed messages for e-mail marketers in a new benchmark study from digital marketing software provider Silverpop: E-mail open rates are falling, but click-through rates are on the rise.
The top quarter of email marketers enjoy open rates of 43.7% by consumers, while the bottom quarter suffers with just 8%, finds Silverpop, the digital marketing tech provider. The researchers clocked all messages sent by 1,124 brands from 20 countries, for the five quarters ending Q1 2012.
Recently we caught up with Bryan Brown, Director of Product Strategy, Silverpop.
Marketing automation software provider Silverpop is now firmly invested in the Microsoft Dynamics CRM market, one can safely say, with its CoreMotives acquisition now four months in the past and with new integration options recently announced for Dynamics CRM and the Silverpop Engage platform.
Digital marketing technology provider Silverpop has been appointed by international travel company Thomas Cook Scheduled Businesses to become the email marketing technology provider for the Netflights, Gold Medal and Pure Luxury brands.
Silverpop, a provider of digital marketing technologies, has partnered with CRM data integration solutions provider Scribe Software to integrate its marketing capabilities with Microsoft's software package, Microsoft Dynamics CRM, says Bryan Brown, direct of product strategy at Silverpop.
Digital marketing solution provider Silverpop has announced a new integration between its Engage marketing platform and Microsoft Dynamics CRM. The move adds a second presence for Silverpop in this market, following its recent acquisition of CoreMotives.
It’s graduation time! While a slew of early 20-somethings enter the woeful workforce, the B2B world has something else to celebrate: its “graduation” into the social media big leagues.
Email response rates are pathetic in comparison with other channels, according to a recent report from the Direct Marketing Association.
Personalize e-mail in every way possible, including based on the device the shopper uses.
Marketing automation is on the rise: 59% of senior marketers say they expect the number of automated campaigns to increase over the next 12 months, and 83% expect the use of marketing automation to improve the efficiency of their marketing processes, according to a report by Forrester Research and Silverpop.
Marketers plan to increase the number of automated campaigns, according to a survey by marketing automation company Silverpop and Forrester Research, with 59% reporting they'll boost automated campaigns this year.
The role of the marketer is evolving. In today’s world, customers and prospects have more control over the conversation than ever and marketers have to adapt.
In a recent IBM study, CMOs acknowledged that to remain relevant they must understand the individual, not the audience. They must speak to each person in a give-and-take, one-to-one dialogue. Email remains the most effective channel to fuel such personalized and relevant communication with individuals across your sales funnel.
A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop, offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.
The social forms, which have up to 10 fields, prompt users to collect contact information from their fans directly within Facebook. The information gathered is then saved in the reporting section. Another feature of Social Pull is that users can put these forms -- and the related content that they are visiting -- into a so-called "like-gate." That way, the user would have to "like" the page and fill out the form before being able to access the content.
For Atlanta companies, Facebook is equal parts business network and social network.
Silverpop launched Social Pull, a free Facebook application marketers can use to create landing pages and social forms, and to capture customer information on their Facebook business pages.
Silverpop, the digital marketing technology provider, has released Social Pull, an app that helps marketers build online forms for Facebook Timeline pages, said Adam Steinberg, segment marketing director of social media for Silverpop.
Digital marketing tech company Silverpop has introduced a free Facebook app to help marketers create landing pages, social forms and capture customer information from their Facebook fans.
Let’s face it — today’s consumer is more educated, more self-reliant and more demanding. This means many things for digital marketers. Today’s marketers face the challenge of needing to reach thousands of individuals who are in and out of multiple channels, multiple times each day, at a personal level.
Silverpop recently announced significant growth in its first quarter year-over-year sales performance. Additionally, Silverpop increased its professional services revenue by about 60% and partner-generated new business by nearly 500%, also as compared to Q1 2011.
Silverpop, a digital marketing technology provider that unifies marketing automation, says it has a 50% increase in closed new business in the first quarter, versus the same period last year.
When it comes to email, a Silverpop focus, “Social is where people are having the conversation, but email is still where they are converting,” Silverpop's Laurie Hood says.
The 222-year-old flour producer remixed how it uses email to communicate with its customers, doubling both its subscriber list and revenue.
It’s no secret that LinkedIn company pages are an excellent social channel for B2B marketers -- especially if you take certain steps to ensure you’re optimizing your company’s page to its full potential.
We asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.
Email marketing firm Silverpop took a look at more than 200 of the GOP candidates’ emails from Jan. 9 up to the present day. The idea? Find out how the candidates are using email and whether they’re subscribing to the same best practices and innovative techniques used by retail marketers.
Analysts at Silverpop, a digital-marketing provider, pored over 200 campaign emails sent since January by Mr. Romney, Rick Santorum, Newt Gingrich and Rep. Ron Paul — judging content, tone and effectiveness.
Web strategy, design and development provider, Whereoware knew it needed to make its clients' email marketing campaigns mobile-friendly. Working with email service provider Silverpop, Whereoware simplified its emails.
Microsoft Corp. last week hosted its Convergence Event in Houston, TX, highlighting a variety of added functionality and integrations for sales and marketing teams.
Microsoft has reached a turning point - and made the turn. They are launching their “dynamic businesses” strategy with a confidence that they haven’t shown for several years and it suits them well.
What does “automation” mean for marketers using social media? And what is the role automation should play in digital communications management marketing programs?
CoreMotives offers an on-demand, SaaS application that operates within the Windows Azure cloud, meaning no installation or maintenance is required.
Silverpop, a major player in the red hot marketing automation space, announced at Convergence 2012 that it has acquired marketing automation ISV CoreMotives, a three year old firm focused strictly on Microsoft Dynamics CRM.
Of the four major Republican candidates left seeing the party's presidential nomination, two are doing a credible job of using email, one is doing a poor job—and one is missing in action.
Marketing automation is increasing in popularity but is still approached with caution by many B2B marketers. Joel Harrison, editor at B2B Marketing, asks some of the marketing automation vendors at TFM&A 2012 what the benefits are for B2B marketers.
When email marketers consider clearing dead weight off their house file, the best approach is look at the list segment by segment.
As the divisions between work and personal life have faded, b-to-b marketers are reevaluating how best to engage enterprise decision makers. With each individual able to carry their business around with them on a tablet or phone, b-to-b marketing has sought a number of ways to reach on-the-go executives, which has meant taking a growing number of approaches from the consumer playbook.
Experts say e-mail marketers can use social information to personalize e-mail.
Adding contacts to your prospect list is the necessary first step in building a comprehensive database of preference and behaviors that will enable marketers to send automated, triggered and highly relevant messages. People are accessing more channels than ever — whether it’s email, social media, web sites or their smartphones and tablets.
We're back from the MarketingSherpa Email Summit in Las Vegas, and we've gone through our stacks of notes to give you the top five insights to improve your email marketing. You get tips on deliverability, optimizing designs, boosting lists and more.
Any traveler knows there's a big difference between sitting in a middle seat in coach and stretching out in first class. When travelers are looking to do business with travel and tourism companies, they're looking for just that — a first-class experience. This should include the way you communicate with them through your marketing messages. Here are five tips travel and tourism companies can use to upgrade their marketing programs to preferred status.
Silverpop's Loren McDonald offers his expertise and analysis of presidential candidates' email marketing during the 2012 election cycle.
Marketing automation and email service provider Silverpop Systems has introduced a new marketing consultancy unit called Product Advisory Services.
Silverpop, a provider offering advanced email marketing and marketing automation solutions, today launched Product Advisory Services, an enhanced professional services offerings.
Much has been made of the various presidential candidates mobile strategies, as well as the introduction of Foursquare as a fund raising tool.Little attention has been paid to that most basic of digital marketing strategies: email. Loren McDonald at Silverpop explores some of the trends he is noticing among the candidates thus far.
Silverpop, a provider of email marketing and automation solutions, recently reported that 20% of its new business in 2011 was driven by partner relationships. Additionally, a third of current Silverpop customers are now using at least one Silverpop partner to complement their marketing efforts through Engage.
Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members.
Richard Evans, director of marketing EMEA for marketing technology provider, Silverpop has been voted onto the board of the Direct Marketing Association’s (DMA) Email Marketing Council.
Dairy Queen recently used content and social marketing tools provided by a company usually identified for its email marketing prowess—Silverpop—to drive its fan club membership and boost store traffic.
DemandGen Report polled leading experts in the demand generation space for their outlook on these key emerging trends. As highlighted in the upcoming State of Demand Generation 2012 Report, thought leaders pointed to the following emerging trends for 2012.
Email marketing has come a long way from spamming (and irritating) consumers with mass messages that are quickly deleted. Thanks to advances in technology, marketers can target potential customers with email messages that are personalized and trackable. Plus, many email marketing services today offer solutions that include social media integration, consumer tracking, segmentation, and marketing automation.
2011 was the most exciting year yet for location-based marketing - full of growth, consolidation, new-product releases and an ever-increasing number of users. As December comes to a close, Silverpop thought they’d look back on the year that was and highlight some of the key developments in location-based marketing in 2011.
The DMA highlights significant findings from Silverpop’s 2011 Top 100 Retailers Study.
Social media check-ins provide marketers an unprecedented view into the lives of their customers and prospects. Knowing location, and understanding actual behaviors, creates opportunities to captivate an audience with greater relevance during moments when they are most receptive.
See six tactics that exploit the synergies between check-in and email programs, and allow you to increase opt-ins and better understand your audience, reaching them with relevant offers as they engage with your brand.
Holiday traditions are a big part of what makes the season so special. But, sometimes, even the most time-honored traditions need a little freshening up. Holiday marketing programs are no different. Most marketers make some kind of effort to take advantage of the big buying season, but sometimes those initiatives are colder than the frigid air outside.
With the rise of social media, marketing channel integration has never been more important. Understanding and leveraging the social buzz in order to inform other campaigns and channels—in particular that corporate workhorse, email—can produce a marketing ROI greater than the sum of its parts.
Silverpop's email delivery system can create message arcs that not only send emails out on a set schedule, but can also dynamically change the content of those emails to reflect the recipient's current relationship with a campaign.
With consumer holiday spending projected to be flat compared to last year, it's become ever-more important for retailers to deliver memorable, consistent experiences to customers across all of the channels they use, whether it's for product research, purchases, or support.
Learn how to create a landing page for your business that turns visitors into leads instead of sending them toward the back button.
Loren McDonald says the convergence of mobile, social, local and email, or “mocial,” is forcing marketers to change the way they interact with customers and prospects to ensure that they are where their customers and prospects are, all the time.
A recent E-Mail Marketing Services Vendor Landscape report published by Info-Tech Research Group ranked Silverpop as a Champion in the E-Mail Marketing Services market. Advances in consumer tracking, segmentation, and marketing automation by E-Mail Marketing Services have elevated success rates for email marketing campaigns to a very high level.
Nine Tips to Get Your Landing Page to Land More Sales
The acquisition of PlacePunch will broaden Silverpop's capabilities in the geolocation technology niche considerably. In particular, its toolset will make it much easier for companies to integrate check-in messages with loyalty programs and even multichannel initiatives, said Loren McDonald.
Richard Evans shares advice on how to use a combination of mobile, social and email for personalised messages that won't turn the customer off.
Wisteria was looking to grow its email program and will use Silverpop's behavioral segmentation capabilities to analyze open and click rates as well as the types of products subscribers view.
PlacePunch helps clients reach customers through location check-ins incorporated into multi-channel campaigns.
The move allows Silverpop to offer marketing services related to Foursquare and Facebook Places for the first time. The Atlanta-based firm told ClickZ News that email and check-ins can go hand in hand, helping grow opt-in lists and Foursquare followers simultaneously.
Bill Nussey, president and CEO of Silverpop, said the acquisition enables his company to build more relevant and engaging marketing communications for clients.
E-mail and marketing services firm Silverpop Systems Inc. said today it had bought PlacePunch, a marketing agency that runs location-based campaigns across social sharing sites such as Foursquare, Facebook and Twitter.
The addition of PlacePunch brings check-in centered offerings to Silverpop's social connect strategy.
Four industry experts, including Silverpop's Bryan Brown, were put on the "firing line" week as part of the MarketingSherpa B2B Summit 2011--and Bryan Brown came away the winner.
Richard Evans, director, marketing, EMEA at email marketing specialist Silverpop talks about the new concept of ‘mocial’ marketing– and what the implications are for retailers.
Silverpop just launched its Publish-to-Social tool. It allows customers to post or schedule posts, via Silverpop Engage, to Twitter, Facebook, LinkedIn and/or RSS feeds that coincide with their email sends.
Silverpop's new Publish-to-Social feature lets users post details of email marketing projects to social media sites.
Bryan Brown offers advice for adapting to the changing landscape in order to engage and nurture potential customers more effectively.
By allowing site visitors to register for online offers by signing in with their existing social network accounts, the process is simplified for registrants, increasing conversions.
Many marketers are looking for ways to make ecommerce simpler for the consumer; one option is the social sign-in, or allowing consumers to make a purchase using a social profile rather than creating an all-new profile for each retail hub.
Marketers will be able to ask consumers for permission to access profile information for a given social network profile when a consumer registers via Silverpop's Social Sign-In.
Ken Magill reports on Silverpop's launch of Social Sign-In
Silverpop's profiled in Econsultancy's Marketing Automation Buyer's Guide and our Director of Product Strategy Bryan Brown adds valuable insight.
Email is far from dead, per Entrepreneur Magazine and Silverpop's Loren McDonald.
Loren McDonald and several Silverpop clients share tips for leveraging timing, segmentation and content.
Silverpop client Moosejaw uses Snooze to prevent unsubscribes.
Teya Flick, director of marketing at Silverpop partner Whereoware shares four steps for developing a cart abandonment program.
Silverpop's Eric Holmen to speak at Mobile Commerce Forum.
The benefits of Silverpop's new Snooze feature are highlighted.
Silverpop's Robert Consoli shares deliverability tips with Chief Marketer.
Silverpop client Bonnier and vice president of industry relations Loren McDonald discuss publishers using email marketing to build relationships with customers.
Silverpop's Bryan Brown offers his advice on leveraging marketing automation to engage today’s new buyer.
Social and local forms of communication are gaining popularity daily, but a Silverpop survey shows that email is still playing a crucial role and the email list databases are far larger than their “likes” on Facebook or followers on Twitter.
Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels.
The results of Silverpop's mocial survey were featured.
Silverpop client DEMCO's success with cart abandonment emails is showcased.
Silverpop's Bryan Brown comments on marketers' increasing need to explore more sophisticated tools, such as Web tracking capabilities, multiple lead-scoring models and social sharing options.
Silverpop's ability to help publishers increase ROI and drive subscriptions via lead management, scoring, nurturing and CRM integration is highlighted.
DemandGenReport announces new features released as part of Silverpop's Engage 8.3 product upgrade.
B to B highlights new features recently added to Engage.
Marketing automation vendors, including Silverpop, reported an increase in revenue, customers and year-over-year growth in Q1.
B to B announces the launch of Snooze, which allows recipients to temporarily pause the receipt of company communications, and specify the date they want to begin receiving campaign mssages again.
Silverpop's Loren McDonald shares with readers of DM News why they should give recipients the option to snooze.
Silverpop's Richard Evans comments on how data helps drive relevance.
Meet the new SVP of marketing at Silverpop: Eric Holmen.
Silverpop's Richard Evans highlights several exciting email marketing tactics that travel companies can use to overcome current industry challenges by building and retaining customer loyalty.
Loren McDonald, VP-industry relations with online marketing company Silverpop, was named the winner of the first Stefan Pollard Marketer of the Year Award, at the Direct Marketing Association's Email Evolution Conference--where keynote speaker Gary Vaynerchuk discussed the need for email marketers to get more personal.
Silverpop's Loren McDonald was awarded the first Stefan Pollard Marketer of the Year Award for Excellence in Creativity & Contribution.
In this article, Silverpop's CEO Bill Nussey discusses what lies ahead for the B2B marketing industry in 2011.
Silverpop's Engage App is now available on Salesforce's ChatterExchange, providing its customers with various marketing options based on Chatter's social feed, including automatically generating Chatter posts when a prospect downloads a file, submits a Web form, reaches a pre-determined lead score or enters a lead-nurturing program.
In this piece, Silverpop's Vice President of Industry Relations Loren McDonald gives retailers advice that can yield incremental revenue opportunities and gain an edge on the competition.
Silverpop's Vice President of Industry Relations Loren McDonald talks about Facebook's new messaging platform and how it's where email needs to go.
In this article, Silverpop’s Director of Client Relationships Antonia Edmunds shares her thoughts about how social media and email marketing should complement each other.
In this piece, Silverpop's Vice President of Industry Relations Loren McDonald gives retailers several reasons to remember their customers after the purchase.
Silverpop's Vice President of Industry Relations Loren McDonald discusses how triggered emails are more powerful than broadcast emails, and Silverpop client, Carolyn Nye, marketing manager for S&S Worldwide chimes in to agree and add that abandoned cart triggers are more effective at engaging customers.
Silverpop's Vice President of Industry Relations Loren McDonald shares advice on taking transactional emails to the next level.
Silverpop's CEO Bill Nussey shares his insight on how marketers can reach buyers via the right channel and with the right content in accordance to their stage in the buying cycle.
Silverpop's Vice President of Industry Relations Loren McDonald offers retail marketers five tips to spread good cheer among online customers while increasing revenue, recovering lost purchases and building customer loyalty.
In this article, Silverpop client Tafford Uniforms talks about their "more is better" email marketing strategy and its pay off for their business. Also, Loren McDonald, Silverpop's vice president of industry relations chimes in to discuss mobile and email marketing.
With buying processes becoming less formal and sales representatives’ engagement being pushed back later in the buying cycle, lead nurturing is becoming an imperative tactic to start and maintain the conversation. During Silverpop's B2B Marketing University event in NYC, four lead nurturing levers were discussed to support the buyer-centric approach.
On page 40-41 of Marketing Times' 75th Anniversary issue, Silverpop contributes a byline article that details the future of marketing and sales teams.
Silverpop's CEO Bill Nussey shares his expert insight on what B2B marketers can learn from B2C tactics.
Silverpop's CEO Bill Nussey gives marketers insight on how to stop the noise and have real one-to-one conversations with prospects through lead nurturing.
Silverpop's Director of Field Marketing and B2B Evangelist Adam Needles shares five ways B2B email deliverability impacts demand generation programs in the DemandGen Report's Guide to Email Marketing Strategies.
Bill Nussey weighs in on the rollout of Gmail Priority Inbox. For email marketers, this is another important reminder of the importance of relevancy.
Continental Airlines has selected Silverpop as its email service provider for the United Kingdom and Ireland.
Loren McDonald, Silverpop's vice president of industry relations, separates the fiction from the facts about several key e-mail marketing issues.
Silverpop's Loren McDonald weighs in on email's continued ability to deliver valuable content and enticing offers to subscribers and customers.
Silverpop's Director of Field Marketing and B2B Evangelist weighs in on the issue of marketing automation providers offering free versions of their product. "Marketing automation platforms are pretty sophisticated tools that are there to enable and support demand gen programs through lead management processes and content marketing processes," he said. I firmly believe that the processes have to happen before or in tandem with the technologies.”
Silverpop's CEO Bill Nussey joins the discussion about IBM's recent acquisition of Unica, saying this deal "highlights the emerging importance of analyzing and acting on the behaviors of customers — and their linkages to revenues — as the primary driver for marketing programs.”
According to Silverpop's Director of Field Marketing and B2B Evangelist Adam Needles, content marketing in the modern era must be rationalized against the buyer and where they are in the buying process. "Unfortunately," he said, "too much time is spent on logistics and planning while content development is left to the end."
Fabric.com, the world’s leading online fabric store, has increased conversions and average order size by implementing a highly successful lifecycle email marketing campaign and a shopping cart abandonment program.
Silverpop's Director of Field Marketing and B2B Evangelist Adam Needles weighs in on some of the effects Gen Y is having on the selling process.
Do B2B marketers really know where their emails are going? In the latest online issue of DM News, Silverpop’s Director of Deliverability Robert Consoli tackles this question, and dispels common misconceptions about B2B email marketing while sharing best practices on deliverability.
Silverpop's Director of Field Marketing and B2B Evangelist Adam Needles definitely thinks webinars are worth it. In this article, he discusses how different kinds of webinars should be used for different stages in the sales cycle.
For some online sellers, the number of shopping carts that are abandoned exceeds the number of completed purchases. Yet many Web merchants shy away from sending triggered follow-up e-mails to visitors who left a site with unpurchased items still in their cart. Silverpop client S&S Worldwide’s success with its cart-abandonment e-mail campaign could change their minds.
Silverpop's CEO Bill Nussey is recognized in BtoB Magazine's annual Who's Who in BtoB Marketing issue. Nussey is recognized for his role in guiding Silverpop's best practices and innovations in email marketing and marketing automation.
Carefully crafted, relevant and consumer-centric email campaigns are crucial to maximizing ROI and improving overall results in today's crowded inboxes. A recent Silverpop study found that U.K. retailers are particularly savvy at ensuring their email messages rise above the clutter.
To uncover the tactics retailers are using to engage customers, Silverpop researchers reviewed the email marketing programs of top retailers in America, Australia and the United Kingdom. The findings reveal interesting similarities and some surprising differences.
Silverpop's CEO Bill Nussey offers relevant advice on the subject of aligning sales and marketing teams to achieve optimal results.
The number of Australian businesses seeking on-demand marketing solutions continues to grow rapidly in 2010, with email marketing provider Silverpop signing a raft of new clients across a broad range of industries in the last six months.
It's not easy to be a B2B or a B2C marketer these days. Both sides are struggling to grab attention and keep it while also seeking new ways to drive revenue and prove their worth. Silverpop CEO Bill Nussey points out that the two groups have more in common than just these challenges and can learn quite a bit from each other.
Silverpop's Vice President of Marketing Scott Voigt shares details on how B2B marketers can implement a more multichannel and social approach--much like their B2C peers--to generate revenue.
Australian email marketing strategies on par with global standards but are lacking in some areas, indicates a Silverpop white paper that compares Australian email marketing with that in US.
To make your message stand out in an era of engagement marketing, marketers must listen to their customers. Silverpop's Loren McDonald discusses ways to find out what interests and appeals to your subscribers.
A Silverpop survey of B2C and B2B marketers revealed which marketing tactics they think work best, and half said "identifying the best time to send emails" delivered best results.
If you’re a B2C marketer and think your B2B counterparts have it easier, you’re wrong. The opposite is also true. Both sides seek new ways to drive revenue and increase ROI, and struggle to make their messages stand out among cluttered inboxes. Loren McDonald, vice president of industry relations at Silverpop, explains more.
Silverpop customer Cuddledown, a multichannel retailer specializing in bed comforters and other home furnishings, is engaging its best customers by sending them more relevant marketing e-mail based on data such as purchasing history.
Silverpop's recent poll of more than 1,800 marketers (“Exploring the Differences and Similarities of B2C and B2B Marketing Tactics”) found that while 42% of b-to-c marketers are including links to social networking sites in their e-mail marketing campaigns, only 29% of b-to-b marketers have done similar integration.
Said Bill Nussey, Silverpop's CEO: “For some time now, I felt that the solutions supporting BtoC and BtoB marketers should come together into a single, scalable platform that makes the unique tools of each marketing discipline available to all, and our clients have overwhelmingly agreed.”
Silverpop recently announced the launch of a new digital marketing platform designed to combine email-marketing tools with its top-ranked marketing automation and lead management applications.
Business-to-business (B2B) and business-to-consumer (B2C) e-mail marketers have different targets, but the goals they share mean they agree on the effectiveness of several tactics.
According to a Silverpop poll, both groups consider identifying the best time to send messages the most effective e-mail marketing tactic.
Silverpop Vice President of Client Support Clara Hoban tells companies how high-level customer support can help them create a strong brand, enhance reputation, build loyalty, showcase maturity, and create a more personal relationship with its customers.
According to Silverpop's Vice President of Industry Relations Loren McDonald, the role of e-mail marketing is being driven by people's behavior and successful B2B marketers are using e-mail as a strategic tool to move people down the sales funnel.
Silverpop client Brian Vass, vice president of marketing, The Sant Corporation, talks about moving beyond trade shows to warm leads with a lead-scoring system based on a series of e-mails.
Rae Thompson, vice president of marketing for USA Financial, talked to BtoB Online about their lead management program before Silverpop and the record results they've achieved since implementing the powerful marketing solution.
Silverpop has announced the launch of a new digital marketing platform that combines sophisticated email marketing tools with its top-ranked marketing automation and lead management applications.
Silverpop has debuted a new suite that fits the needs of both B2C and B2B marketers at once.
Silverpop launches its new Engage 8 platform, which will offer the CRM, marketing automation, lead management and lead nurturing solutions of the B2B product, combined with the e-mail and social tools of the B2C marketing solution.
How can companies thrive in a marketplace gone social? Silverpop's Vice President of Marketing Scott Voigt suggests the three E's--engage, enable and evaluate.
Online conversations are occurring with more regularity as people increasingly turn to social communities, networks and blogs to voice their opinions—good and bad—about various brands and businesses. How can companies thrive in this marketplace gone social? Silverpop's Scott Voigt suggests you follow the three “E’s”
Silverpop achieved record sales performance in 2009, growing its client list with the addition of prestigious consumer brands and leading B2B companies.
Follett Software Company achieved an 8,000 percent ROI on an email campaign powered by Silverpop.
While the best gauge of marketing success is whether an email program meets the company’s business objectives, benchmark data provides an understanding about what works well and what needs to be tweaked. Loren McDonald, vice president of industry relations at Silverpop explains more.
Silverpop has partnered with ClickTale, the industry leader in Customer Experience Analytics, to help customers more effectively track consumers’ online behavior and better understand what engages them.
Transactional e-mails—order confirmations, shipping notifications, billing statements, and the like—are known to have appreciably higher open rates than marketing e-mails. So if you’re not using these messages to bolster your brand’s relationship with the recipient and even to encourage additional sales, you’re truly missing out on a prime opportunity.
Silverpop's B2B Evangelist Adam Needles breaks down two major challenges encountered by new adopters of marketing automation.
There are new innovations and proven tactics for better engaging customers and driving revenue. Silverpop CEO Bill Nussey shares five.
Silverpop's Loren McDonald comments on this year’s crop of Valentine’s Day’s e-mails.
Loren McDonald, vice president of industry relations for Silverpop, joins other industry leaders in offering suggestions as to what marketers should strive to improve in the year ahead.
According to Selling Power, reputation sets Silverpop apart from other marketing solutions. In this product highlight, Silverpop is featured for its strong performance and consistent praise by marketing automation experts.
East Coast, a U.K. travel company, recently teamed with the e-mail marketing and marketing automation specialists at Silverpop Systems Inc. to explore more effective uses of e-mail marketing.
Silverpop, the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, was named a Finalist in the "Front-Line Customer Service Team of the Year" category in the fourth annual Stevie Awards for Sales & Customer Service.
Vice President of Forrester Research Laura Ramos discusses the results of her latest Silverpop-commissioned study, "How Managing Leads Pays off in a Stronger, More Qualified Pipeline."
Email marketing firm Silverpop said that as the travel and tourism industry looks toward a recovery -- albeit gradual -- its clients are increasingly turning to interactive marketing, including email, to stand out.
Silverpop's Director of Field Marketing Adam Needles weighs in on B2B marketing in 2010, and predicts that in two or three years the market will see a lot of new features and expansion of the way marketers use these tools to address buyers further up and further down the funnel.
While recession concerns linger, marketers remain positive about email’s ability to cost-effectively increase customer loyalty and drive revenue.
Silverpop's Vice President of Marketing Scott Voigt informs B2B marketers how Webinars can create win-win scenarios by continually supplying their prospects with information that helps reach their own business goals.
Silverpop client Cuddletown, a home goods and apparel merchant, grew its fourth quarter direct sales by 53% over 2009. In this article, the company explains how they enhanced their email strategy and created special offers for certain segments of their list.
B2B marketers who develop consistent lead-management processes––along with careful investments in automation––achieve stronger, more qualified sales pipelines, according to interviews conducted by Forrester Consulting on behalf of Silverpop.
Weight management program and food company Atkins Nutritionals has launched a sampling campaign to grow the company's e-mail and direct mail database. The effort is Atkins' first with Silverpop, which is also helping the company change its newsletter's frequency from monthly to weekly.
Silverpop's Director of Product Management Bryan Brown weighs in on CRM integration and emphasizing and defining a lead nurturing process.
Email marketers say the recession continues, but nearly 90% will invest as much or more in the platform in 2010 than they did this year. A survey from email marketing firm Silverpop shows 41% are planning on boosting spending and an additional 47% are looking at making no cuts.
A Silverpop analysis of B-to-C email marketing campaigns leading up to the holiday selling season found more emails being sent to more people as open and click rates held steady.
Silverpop CEO Bill Nussey says the email marketing firm is frequently approached by investment banks urging it to go public. But while an IPO is the end game, he said there is still more time on the clock.
The new Raab Associates Inc. report, sponsored by Silverpop, advises B2B marketers to maximize relationship-building at every stage of the buying process.
Robert Consoli, director of deliverability for Silverpop, comments on reports that e-mail deliverability issues are up.
A new Silverpop study shows that online marketers’ e-mail lists are significantly larger and their mail volume is higher this Christmas-shopping season over last while open and click rates have held relatively steady.
Silverpop client LeanLogistics discusses how it uses online lead management and lead nurturing programs to increase revenue.
Silverpop's latest white paper suggests that growing businesses should use customer reviews as part of their email marketing efforts.
Social networking, SMS, and customer reviews aren’t in and of themselves new concepts. But using them in conjunction with email is, if not new, underused, according to marketing solutions provider Silverpop.
Silverpop's CEO Bill Nussey lets B2B marketers know that they need planning, creativity and technology working in close concert with one another to achieve lead-management success.
Silverpop's Vice President and General Manager of International Markets Will Schnabel discusses engagement marketing tactics that work.
Silverpop and its customer Diapers.com are included in a blog posting about improving email performance in 2010.
Silverpop, an Atlanta-based e-mail marketing solutions provider, has strengthened its position as the service provider of choice for the online gaming industry by adding several well-known firms to its growing client roster.
A new study of social email practices by Silverpop has found that ‘social sharing’ (in which recipients share noteworthy emails with their friends on social networks) already outperforms ‘forward-to-a-friend’ linking.
For Mint.com, attention to detail has helped it increase the response rates of its various e-mail programs.
Silverpop Engage B2B client USA Financial adds lead qualification and increases their sales pipeline by more than 50%.
Silverpop distributor, Engage Digital, has appointed a new head of its sales team to boost the sales effort for Silverpop’s email marketing and marketing automation solutions in the Australian and New Zealand market.
Advice on avoiding being labeled a spammer by making the unsubscribe process easy and hassle-free.
Loren McDonald, VP-industry relations at Silverpop, provides tips to help marketers recover from an email gaffe gracefully.
An email campaign, promoting a recent IKEA store opening in Charlotte, N.C., which
won a bronze Engaged Marketer award from Silverpop, is discussed.
Silverpop has experienced significant client and employee growth during the past year, the company reports, requiring extensive expansion of its facilities throughout the United States and Europe.
Atlanta Business Chronicle talks with Scott Voigt, Silverpop's vice president of marketing, about the company's recent growth, which includes new jobs and expanded office space.
Though only about a year old, social sharing of marketing emails boosts click-throughs and open rates, according to a new study from Silverpop.
Silverpop's CEO Bill Nussey joins a panel of experts to discuss the evolving nature of e-mail marketing, its integration with other channels, pitfalls and future best practices.
Miles Media, an agency that specializes in marketing for travel and tourism bureaus, is using Silverpop's Share-to-Social tool for its clients' e-mail marketing efforts.
According to Silverpop's Richard Evans, "social e-mail" has the potential to be the new viral, but only if you tap into the right resources.
Social-media-share links’ average click through is significantly higher than forward-to-a-friend links’ click throughs, according to Silverpop.
Social media "share" links generate clicks in e-mail campaigns for an average of 6.8 days, according to a recent study by Silverpop.
Silverpop has added to its e-mail service a Web site abandonment tracker tool from SeeWhy Inc. to automate e-mail remarketing.
Will Schnabel, vice president and general manager of international markets at Silverpop, offers actionable advice on the marketing buzzword 'behavioural targeting.'