News Coverage | Silverpop
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News Coverage

  • June

  • May

    • Direct Marketing News

      Has Email Marketing Finally Evolved?

      DM NewsMay 27, 2014

      Silverpop's Loren McDonald provides highlights of the company's annual Email Marketing Benchmark Report.

      More
    • Silverpop is Popping: Record Revenues, Kudos, IBM Buy

      CMSWireMay 9, 2014

      Things are good at Silverpop, the email service provider. The Atlanta, Ga.-based provider had the best revenue growth year-over-year in the first quarter in six years. It was acquired by IBM last month. It's got 5,000 brands using it and 25,000 marketers. It's gotten some praise in the industry by analysts who say it gets marketing automation and its regarded among the visionaries for the concept of behavioral marketing.

      More
    • Direct Marketing News

      Is Your Marketing Customer-Centric?

      DM NewsMay 5, 2014

      Today's customer is growing accustomed to researching and purchasing across multiple channels, even for a single transaction. The best omnichannel marketers understand this, and it shows in their advertising, messaging, and customer interactions.

      More
    • Three Factors To Successful Email Marketing: Relevant Content, Timing And Frequency

      DemandGen ReportMay 5, 2014

      Despite rumors of the death of email, it remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined, according to research from McKinsey & Co.

      More
    • Silverpop’s Amplify 2014: IBM Acquisition Offers International Expansion Opportunities

      DemandGen ReportMay 4, 2014

      Although Silverpop was acquired by IBM in April, Kevin Bishop, VP and General Manager of Enterprise Marketing Management at IBM, said he does not expect any significant shifts in Silverpop’s overall business strategy. He made the remarks during Amplify 2014, Silverpop’s customer event.

      More
  • April

    • B2B Marketers Look To Personalize Web Content By Company, Industry And Role

      DemandGen ReportApril 23, 2014

      To begin the B2B buying process, many prospects go to the web sites of potential vendors to get a feel for what each company can offer. Since the company web site is often the first touch point for potential customers, vendors must find ways to provide relevant content up front.

      More
    • Marketing Sherpa

      Email Marketing: Retailer repurposes existing content to increase CTR 904%

      MarketingSherpaApril 17, 2014

      The content you need for your next campaign could be right under your nose. Your team can save time, effort and resources by repurposing your company's existing content to reap great results. Evo, an outdoor lifestyle retailer, discovered how to leverage some of its already-crafted content to build an email campaign that increased clickthrough 904% and open rate 160%. To learn more about how evo successfully seized this opportunity, keep reading.

      More
    • Direct Marketing News

      1-800-GOT-JUNK? Cleans Up Its Email Marketing

      DM NewsApril 15, 2014

      Marketers at junk removal company 1-800-GOT-JUNK? set their sights on boosting customer loyalty through a revamped approach to email marketing.

      More
    • IBM Silverpop Buy Will Boost Marketing

      InformationWeekApril 10, 2014

      IBM deal for SaaS-based Silverpop will boost marketing automation.

      More
  • March

  • February

  • January

    • ClickZ

      How Are You Measuring Customer Success?

      ClickZJan. 29, 2014

      How are you measuring customer success? Are you able to measure your efforts so that you can adjust and improve over time, while also eliminating tactics and strategies that are not giving you the return that you need to have the highest levels of success? Are you able to explain to management how effective your budget investments have been in contributing to pipeline and revenue?

      More
    • Media Post

      What's On Your Agenda For 2014?

      MediaPostJan. 9, 2014

      Email generated a lot of heat and light in 2013 for a channel that's supposedly on its way out.

      More
    • Adotas

      Silverpop: 7 Key Marketing Trends For 2014

      ADOTASJan. 2, 2014

      Silverpop, a leading behavioral marketing automationtechnology provider, recently issued a whitepaper, “7 Key Marketing Trends for 2014 & Tactics for Thriving in the New Year.”

      More
  • December

    • 2014: After The Year of The Customer, What Next?

      MobileMarketingDec. 28, 2013

      Last year, we declared 2013 the year of the customer, writes Loren McDonald, vice president of industry relations at Silverpop. Consider the customer revolution under way. With buyers privy to more information, access and choice than ever, lower prices and better products have become little more than minimum requirements. Given that landscape, how can businesses distinguish themselves from the pack?

      More
    • Media Post

      New Years' Marketing Resolutions

      MediaPostDec. 24, 2013

      According to a new whitepaper by Silverpop, the customer revolution is under way.

      More
    • How Google is Torturing Marketers by Tweaking Gmail

      CMSWireDec. 20, 2013

      Google has gone nuclear on email marketers in 2013. In May, it shuffled promotional emails into a separate tab in Gmail inboxes. Now it has now taken away a key tracking mechanism marketers have traditionally leaned on.

      More
    • Media Post

      How Marketers Will Use Data In 2014

      MediaPostDec. 18, 2013

      MediaPost's Laurie Sullivan pulled some data-related prophecies to share with you, but here's my prediction first: Marketers will begin to use data to better understand the customer lifecycle.

      More
    • Adotas

      Gmail Image Changes: What It Means For Marketers

      ADOTASDec. 16, 2013

      Last week, Gmail announced some big changes regarding images in emails. Now, users will see all images displayed in their messages automatically across desktop, iOS and Android. Instead of serving images directly from their original external host servers, Gmail will now serve all images through Google’s own secure proxy servers.

      More
    • Advertising Age

      Did Google Just Gift Email Marketers Another Lump of Coal?

      Ad AgeDec. 13, 2013

      This week Google has either gone Grinch on email marketers or given a nice holiday treat to email users -- both is true depending on who you ask.

      More
    • Direct Marketing News

      7 Ways Tech Will Make 2014 a Big Year for Marketers

      DM NewsDec. 12, 2013

      Marketers will be faced with two choices as 2014 dawns: continue to run marketing for marketers and push out generic promotional messages, or run marketing for customers and deliver tailored content to them. That's the resounding theme of a series of predictions by the team at marketing software provider Silverpop. Seven trends they predict are:

      More
  • November

  • October

    • Venture Atlanta brings investors to startups

      Examiner.comOct. 23, 2013

      30 startups pitching their companies and ideas to venture capitalists from not only the region, but VCs that have flown in from all over the country.

      More
    • NetProspex Unlocks Hidden Revenue For Marketing Spend Using Silverpop

      AdExchangerOct. 18, 2013

      For B2B marketers, a common challenge is understanding which marketing programs contributed most to overall revenue. Silverpop customer NetProspex uses Revenue Analytics to tie marketing spend to ROI.

      More
    • Destination CRM

      Silverpop Releases Revenue Analytics for B2B Marketers

      destinationCRMOct. 16, 2013

      Silverpop has launched Revenue Analytics, an application that lets marketers measure how much revenue their marketing activities are generating.

      More
    • Adotas

      Silverpop Launches Revenue Analytics To Deliver Intuitive ROI Analysis

      ADOTASOct. 15, 2013

      SilverpopTM today announces the launch of Revenue Analytics. This new application gives marketers a simple, out-of-the-box solution for measuring how much revenue their marketing activities are generating.

      More
    • BtoB

      What should I consider when revamping my email marketing program?

      BtoBOct. 1, 2013

      While renovating your email program might seem daunting, it can yield high-impact results that are well worth the time and money spent. The best marketers know how important it is to consistently evaluate—and re-evaluate—email marketing programs. In some cases, even small tweaks to an email program or campaign can return notable outcomes.

      More
    • Econsultancy

      Behavioural marketing and how to get your customers to love you

      EconsultancyOct. 8, 2013

      How can marketers get consumers to love their brand? It’s a long and difficult process that requires a complex system of tools and tactics.

      More
    • Direct Marketing News

      Future Shock

      DM NewsOct. 1, 2013

      It's a wonder that marketers haven't universally lost their wits trying to understand the omnichannel consumer. Unlike customers' trek along the predictable path of yesterday's purchase funnel, today's customer journey looks more like the travels of a spirited bumble bee. This flurry of activity can make customers' motivations unclear—thus making the need for marketing technology crucial.

      More
    • Marketers Strive For A Holistic View Of Buyers

      DemandGen ReportMarketers Strive For A Holistic View Of Buyers

      It is clear that marketers can no longer treat all prospects alike, as sending out the same email to everyone no matter who they are or where they are in the buying cycle is not likely to yield stellar results. While the ultimate goal is to make a sale, it is becoming more important to develop a rapport with buyers and understand what drives their purchasing decisions. That was the message of several speakers at the recent Digital Marketing University event in Philadelphia held by Silverpop.

      More
    • That's No Lead, That's a Prospect #leadgen2013

      CMSWireOct. 1, 2013

      Digital marketers are constantly pressured to justify their budget spending, and one of the simplest ways to help nail down solid return on investment numbers is to properly identify leads, a panel at the Lead Generation Summit 2013 said.

      More
  • September

  • August

  • July

    • eMarketer

      Site and Social Data Help Build a Better Lead Nurture Program

      eMarketerJuly 26, 2013

      As product evangelist for email marketing service provider Silverpop, Ellen Valentine works with clients on implementing and maximizing marketing technology to drive campaign performance.

      More
    • Media Post

      Behavioral Marketing Still An "Untapped Asset"

      MediaPostJuly 24, 2013

      According to a Silverpop study by Forrester Consulting, marketers who have adopted behavioral marketing practices have realized business benefits ranging from higher return on marketing investment (ROMI) to higher contributions to sales pipelines and revenue.

      More
    • B2C, Business 2 Community

      Gmail’s New Inbox Tabs: Marketers, You Can Relax

      Business 2 CommunityJuly 23, 2013

      Gmail recently reorganized inboxes into several tabbed spaces.

      More
    • Behavioral Data Remains Untapped By Many B2B Marketers, Study Reveals

      DemandGen ReportJuly 22, 2013

      A commissioned study conducted by Forrester Consulting on behalf of Silverpopreveals that behavioral data remains a largely untapped marketing asset. Forrester found that only 45% of marketers collect and consolidate behavioral data within a single, integrated database.

      More
    • 10 Questions to Ask When Choosing an Email Marketing Service

      EntrepreneurJuly 19, 2013

      When it comes to finding new customers and marketing to existing ones, email can be more effective than social media. Acquiring new customers via email marketing has quadrupled since 2009 and now comprises some 7.5 percent of all gained customers.

      More
    • Direct Marketing News

      Email Segregation: A Good Thing?

      DM NewsJuly 19, 2013

      Loren McDonald, VP of industry relations at Silverpop, thought there was a possibility that email segregation could turn out to be a good thing for business emailers.

      More
    • MarketingProfs

      Marketers Embracing Multichannel and Behavioral Strategies

      MarketingProfsJuly 17, 2013

      Multichannel marketing has become mainstream, with 25% of B2B and B2C marketers assessing themselves as mature practitioners. Another 39% of marketers are in transition, and only 7% have no plans tp implement mutichannel strategies, according to a recent report by Forrester Consulting commissioned by Silverpop.

      More
    • Vertical Industry Marketing Gains Momentum But Requires A Learning Curve

      DemandGen ReportJuly 17, 2013

      Vertical-based marketing offers a huge opportunity for growth, but it requires a deep understanding of a particular business segment that goes beyond simply adding a few “insider” phrases to generic content. With careful positioning around a benefit statement for a specific market or even accounts within a market, businesses can drive profitable long-term engagements within a vertical, experts told Demand Gen Report.

      More
    • BtoB

      Who's Who in B2B

      BtoBJuly 15, 2013

      Bill Nussey, President-CEO, Silverpop is listed as one of BtoB Magazine's "Who's Who in B2B."

      More
    • Forrester: Marketing Automation Is 'Table Stakes;' Using Customer Behavior Is the 'Winning Hand'

      CMSWireJuly 12, 2013

      Most marketers are using marketing automation to scale and standardize marketing processes, but the few who use automation to focus on customer behavior on seeing benefits. That’s a key conclusion in a new report by Forrester Research. The report, "Use Behavioral Marketing to Up the Ante in the Age of the Customer" [registration required], was commissioned by marketing automation provider Silverpop and involved in-depth surveys with 157 marketing professionals in the U.S.

      More
    • eMandC

      Most Marketers Still Not Capitalizing on Behavioral Data, Study Finds

      eM+CJuly 10, 2013

      A new commissioned study conducted by Forrester Consulting on behalf of Silverpop, a digital marketing technology provider, reveals that while marketers who leverage buyer insight in their campaigns experience significant business benefits above their peers, behavioral data still remains the greatest untapped marketing asset.

      More
    • Forrester Report Finds Behavioral Marketing Data Is Working, But 45% Aren’t Capturing Data

      WebProNewsJuly 10, 2013

      Forrester has put out a new report commissioned by Silverpop, surveying 157 U.S. marketers on behavioral data and automation.

      More
    • BtoB

      Study: Only 45% of marketers collect behavioral data

      BtoBJuly 10, 2013

      Less than half (45%) of marketers collect behavioral data and consolidate it in a single, integrated database, according to a new study by digital marketing technology company Silverpop Systems.

      More
    • Marketing on the move

      Produce RetailerJuly 1, 2013

      The days when consumers pore over supermarket circulars or free-standing newspaper inserts in search of super buys or cents-off coupons are fading.

      More
    • Media Post

      Behavioral Marketing Delivers

      MediaPostJuly 2, 2013

      According to new research by Silverpop, with Forrester Consulting, today’s buyers control the buying process far more than today’s vendors control the selling process, a phenomenon that affects both business-to-business and business-to-consumer marketers. Buyers seek the information they want online, on the Web and in social channels, as well as in the “real world.” Today’s buyers, though, expect sellers to know where they’ve been, what they’ve seen, what they’ve accepted or rejected, whether that behavior happened on their tablet, via their smartphone, or at the local branch office. Today’s marketers are struggling to keep up.

      More
  • June

    • Laurie Hood, Vice President of Product Marketing for Silverpop discussed the increasing power of the modern consumer and how to best use technology to reach them.

      Argyle JournalJune 11, 2013

      Laurie Hood, Vice President of Product Marketing for Silverpop discussed the increasing power of the modern consumer and how to best use technology to reach them.

      More
    • Silverpop debuts real-time marketing analytics tool

      NetImperativeJune 27, 2013

      Marketers firm Silverpop has launched its Universal Behaviors technology, a new customer insight platform giving marketers fuller overview of customer behaviour across any device or outlet.

      More
    • MarketingProfs

      3 Easy Ways to Improve Your Email Marketing List

      MarketingProfsJune 26, 2013

      Two years back, the idea that social media would hasten the death of email marketing was hotly debated in blogs and op-eds throughout the digital marketing community. And while I don’t see it often anymore, I will occasionally stumble upon a blog that states, “Yes, email marketing is very much alive and well.”

      More
    • Seven innovations help small business owners

      Atlanta Journal-ConstitutionJune 22, 2013

      So you’ve started your own business. You’ve moved boxes around to create some (tight) office space in the basement. Your personal cell phone is also your business phone. Your family can barely keep their eyebrows down with questions. Your friends at dinner not-so-secretly think you’ve lost it. Who’s got your back? Lucky for your business, and the hundreds of thousands of other similarly bold endeavors out there, the Internet has finally caught up to your entrepreneurial spirit. And now there are dozens of excellent tools on the web designed specifically to help small businesses grow. Here are seven innovations for your small business:

      More
    • MarketingProfs

      Marketing Automation: The Need for a Behavior-Based Program

      MarketingProfs

      Marketers, consider this your wake up call. Now, more than ever, buyers have more control over the sales cycle. Many prospects are anywhere from 54% to 80% of the way through the buying cycle (PDF) before they're even comfortable inviting a sales rep into their evaluation process. Marketers must therefore evolve with the buying cycle and find some new ways to own the early part of the sales process. How? Well, by incorporating recipient behaviors into their marketing strategy.

      More
    • Killer email marketing tips

      Management Today

      Modern day marketers need to be aware that their brand messages are at risk of being swallowed up in the abyss that can be email marketing.

      More
    • My Customer

      Email marketing: Ten killer tips

      MyCustomer

      Modern day marketers need to be aware that their brand messages are at risk of being swallowed up in the abyss that can be email marketing. On average per person, per day consumers are receiving over 30,000 advertising messages, so it is essential that your business stands out from the crowd. Below are my essential, top ten email marketing tips:

      More
    • Destination CRM

      Five Steps to Giving Marketers Data Ownership

      destinationCRM

      According to Gartner, "by 2017, the CMO will spend more on IT than the CIO." Marketing's increasing reliance on IT combined with the shift to customer experience–centric marketing brings a set of core challenges—including getting a 360-degree view of cross-channel customer data to make the right decisions and accelerate business growth. However, for marketers to leverage data across channels, they need true data integration among customer-facing systems to equip the right stakeholder with the right customer data in real time.

      More
    • Twitter’s New Lead Gen Cards Appeal To B2B Marketers With Seamless Data Capture

      DemandGen Report

      When B2B marketers send out a typical paid tweet, they have to direct leads to a landing page with a form for their name, company, email and any other pertinent bits of data they want to capture. As any marketer knows, when prospects have to go to another site and fill out a form it increases the likelihood that they will just abandon the task.

      More
  • May

    • The Wall

      Forget the digital cluster bomb – be more like Bob

      The Wall UK

      It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.

      More
    • The Drum

      TM Lewin finds lifetime spend of social customers outstrips paid-search customers

      The DrumMay 23, 2013

      TM Lewin has revealed that the average lifetime spend of its social media customers outstrips that of customers driven to its site via paid search.

      More
    • Media Post

      Twitter Brings Lead Generation To Tweets

      MediaPostMay 23, 2013

      Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross between a daily deal alert and call-to-action ad in search engine query result pages. It serves up in one of Twitter's Cards, the expandable display unit that allows brands to attach photos or other media.

      More
    • BtoB

      Vendor consolidation, tech integration drive changes in how B2B marketers acquire leads

      BtoBMay 13, 2013

      Lead generation is becoming simpler in practical terms—it's easier than ever before to find and nurture prospective customers. But the forces driving it are complex, including the integration of marketing and sales tools and continued industry consolidation. -

      More
    • Figaro Digital

      Case Study: T.M. Lewin

      Figaro DigitalMay 20, 2013

      Working with Silverpop, retailer T.M. Lewin used creative email campaigns to grow social media presence and increase ROI.

      More
    • Destination CRM

      Silverpop Launches Email Insights Application

      destinationCRMMay 14, 2013

      Integration with Litmus allows marketers to deliver targeted content based on customer preferences.

      More
    • Happy Be a Millionaire Day! Leveraging ‘Special Days’ for Creative Email Campaigns

      Retail Online IntegrationMay 20, 2013

      Today is also Pick Strawberries Day, and National Lucky Penny Day is coming up on May 23. If you miss any of these holidays, you have all the rest of May to celebrateNational Barbecue Month. Could any of these days give you a new and interesting hook for your next email campaign?

      More
    • BtoB

      Silverpop debuts Email Insights app

      BtoBMay 14, 2013

      Digital marketing technology provider Silverpop has launched Email Insights, an application that enables marketers to preview emails in 30 different email clients.

      More
    • Atlanta Business Chronicle

      E-marketing firm Silverpop mulls IPO

      Atlanta Business ChronicleMay 3, 2013

      The IPO drumbeat at Silverpop Systems Inc. is getting louder. Silverpop has been considering strategic alternatives, including an IPO, for some time, said a long-term investor in the company who is not on the board.

      More
    • Fresh Business Thinking

      Email Marketing ‘Killer Tips’

      Fresh Business ThinkingMay 13, 2013

      Modern day marketers need to be aware that their brand messages are at risk of being swallowed up in the abyss that can be email marketing. On average per person, per day consumers are receiving over 30,000 advertising messages, so it is essential that your business stands out from the crowd.

      More
    • With Email Insights, Silverpop Allows Marketers To Test And Customize Their Emails Based On Device

      TechCrunchMay 13, 2013

      Silverpop, the marketing tech company that announced $25 million in new funding last month, is announcing a new feature to help customers adapt to all the different ways that people are opening their emails.

      More
    • BtoB

      Email open rates average 19.7% last year

      BtoBMay 8, 2013

      Email marketers experienced an average open rate of 19.7% last year, although top-performing companies had an open rate almost twice as high, a report from email marketing services provider Silverpop found.

      More
    • Silverpop Grows Reseller Channel And Adds EU Data Center

      DemandGen ReportMay 9, 2013

      Silverpop, a provider of digital marketing technology solutions, announced the growth of its reseller channel. Revenue for its reseller network in Q1 2013 increased 74% as compared to the same time last year, according to company officials.

      More
    • Media Post

      Google Analytics Has Been Helpful At PaperStyle

      MediaPostMay 4, 2013

      With his keynote at the MediaPost Email Insider Summit, PaperStyle.com's David Grocer says his company has benefited from Google Analytics to collect data. PaperStyle also uses a Silverpop tool with Web tracking capabilities.

      More
    • MarketingProfs

      Email Open and Click-Through Rates: Benchmarks by Vertical

      MarketingProftsMay 13, 2013

      Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a recent report released by Silverpop that benchmarked open rates, click-through rates, and churn metrics across 14 industries and four geographic regions.

      More
  • April

  • March

    • CRM Buyer

      Coremotives Has the Whole World in Its Plans

      CRM BuyerMar. 25, 2013

      CoreMotives is a marketing automation platform that operates completely within Microsoft Dynamics CRM. Acquired by Silverpop about a year ago, CoreMotives remains a separate offering from its parent's flagship Engage platform, which features its own Microsoft Dynamics CRM integration.

      More
    • Atlanta Business Chronicle

      City Becoming Hotbed for Sales Automation

      Atlanta Business ChronicleMar. 15, 2013

      Marketing automation software is big business as Corporate America competes to turn prospects into paying customers. Atlanta is developing into a hotbed for the industry, which according to one estimate will grow 50 percent this year.

      More
    • From business case to budgets: How to choose the best email marketing tool

      MyCustomer.comMar. 13, 2013

      Email marketing automation has had such a significant impact in sectors such as financial services, hospitality and retail, that when Forrester outlined the mega-trends that were shaping the market, the growth of automation tools was one of the top contributors.

      More
    • Spike in Email Undeliverables: 5 Tips for Increasing Delivery

      The Huffington PostMar. 12, 2013

      Recently, most email service providers have converted to a new customized algorithm that calculates deliverability using a combination of the original email delivery rules plus new "engagement" factors: open rates, clicks, unsubscribes, and complaints.

      More
    • Silverpop Launches Advanced Mobile Messaging Capabilities

      Demand Gen ReportMar. 05, 2013

      Silverpop announced new mobile messaging capabilities that allow Silverpop users to implement automated, behavior-based SMS campaigns.

      More
    • Silverpop Partners with Velti to Add SMS Data Collection to Marketing Automation Capabilities

      CMS WireMar. 05, 2013

      Marketing automation vendor Silverpop has added more SMS based data collection to its offerings, a move designed to help target Web, email social and mobile channels with highly personalized content

      More
    • Get Your Email Program Organized With Marketing Automation

      Demand Gen ReportMar. 05, 2013

      In the old days of email marketing, batch and blast was the most effective, not to mention the only, way to reach thousands of contacts at once. It was a reliable method, but it is no longer as practical or beneficial. Contacts are inundated constantly with messages and ads — whether it’s in their inboxes, on social channels or the web. Impersonal, irrelevant messages will receive a quick delete without a second thought.

      More
  • February

  • January

    • Direct Marketing News

      Marketing Automation Is Not the 100 Percent Solution

      DM NewsJan. 25, 2013

      2012 was a game changing year for the marketing automation (MA) industry. Major acquisitions, such as ExactTarget's purchase of Pardot and Oracle's procurement of Eloqua, sparked an increased interest in the MA realm and strengthened the bond between marketing and technology.

      More
    • Adotas

      AFAIK: Discovery, AOL, AppNexus, AdVantage Networks, Opera, AK, Silverpop, AdRoll, Phizzle, SupersonicAds, Anametrics

      ADOTASJan. 25, 2013

      Silverpop, the Atlanta-based digital marketing technology provider that unifies marketing automation, email, mobile and social, achieved impressive new business growth of 40 percent as compared to 2011 and added 380 new customers, a third of which turned to the company for its marketing automation offerings.

      More
    • Silverpop Adds 380 Clients, Sees Growing Interest In Marketing Automation

      DemandGen ReportJan. 24, 2013

      Silverpop, a digital marketing technology provider, reported that in 2012 new business grew 40% and it signed 380 new customers, with one-third of those choosing the company’s marketing automation offerings.

      More
    • B2B Marketing

      How to: Activate marketing automation

      B2B MarketingJan. 16, 2013

      Automated campaign messaging will improve marketing efficiency and effectiveness, says Ellen Valentine, product evangelist at Silverpop.

      More
    • Practical E-Commerce

      Don’t Forget Email Marketing; 13 Reasons

      Practical EcommerceJan. 11, 2013

      With all the focus on social media, it seems that email marketing is almost an afterthought for many companies. Email may not be trendy, but it’s cheap, easy to measure, and easy to target. It's a good place to do testing, it keeps your brand visible, and at the end of the day it delivers results.

      More
    • B2B Marketing

      DEMAND GENERATION: Predictions for 2013

      B2B MarketingJan. 7, 2013

      It’s January. And that means a feature predicting the main trends for the coming year. Here’s Alex Aspinall’s take on what you need to be thinking about in 2013.

      More
    • Retail Online Integration

      Social Login: The Retail Game Changer

      Retail Online IntegrationJan. 4, 2013

      Whether a visitor to your website is coming directly from a social network or is just one of the millions of people who make social a part of their daily lives, offering the option of signing in with a social login (e.g., Facebook or Twitter) as an alternative to filling out a form has clear benefits.

      More
    • eMandC

      Beyond Mobile First: Think ‘Multiscreen’

      eM+CJan. 4, 2013

      Recently it seems as if mobile email has become the No. 1 discussion topic among digital marketers. What's the impact? How do you give subscribers the best email experience in order to get the highest engagement and conversion rates? How important is mobile optimization, anyway?

      More
    • B2C, Business 2 Community

      3 Challenges Marketers Face When It Comes To Email Marketing

      Business 2 CommunityJan. 3, 2013

      Christina Pappas articipated in the Friday #profschat Tweetchat on email marketing and was really interested to hear and learn about all the challenges marketers are still facing when it comes to developing and executing truly effective email campaigns.

      More
    • Direct Marketing News

      Marketers Lag Customers' Mobile Email Adoption

      DM NewsJan. 1, 2013

      2012 was the year that mobile devices issued a rousing wake-up call to marketers who had yet to appreciate mobile's tightening grip on consumers— or rather people's tightening grip on their phones.

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  • December

  • November

  • October

    • Mashable

      You’ve Got Presidential Mail [INFOGRAPHIC]

      MashableOct. 30, 2012

      This year’s presidential candidates have been reaching out nonstop to their constituents through email, hoping the online messages help increase fundraising efforts, turnout at conventions, and the number of voters at the polls next week. Digital marketing technology provider Silverpop analyzed 400 messages between the two candidates, their vice presidential partners and even their wives since August 2012 to see what their email campaigns have accomplished.

      More
    • VentureBeat

      6 ways digital marketers can use Facebook’s Custom Audiences feature

      VentureBeatOct. 27, 2012

      Facebook recently released its “Custom Audiences” feature, which allows digital markets to run advertising campaigns targeted specifically to certain customers and prospects. With nearly 83 percent of marketers using Facebook, what can marketers actually do with this new tool?

      More
    • B2C, Business 2 Community

      Brand Content: Get More from Your Marketing with “Triple Plays”

      Business 2 CommunityOct. 24, 2012

      As if marketers weren’t strapped enough for time, today’s empowered buyers have more channels than ever to choose from and are waiting until later in the buying cycle to interact with businesses. If and when they do cross paths with you, they expect you to be more helpful and more personal than ever — especially if you’re expecting them to share your brand content with their social networks.

      More
    • B2C, Business 2 Community

      How to Compensate Marketers in 2012 and Beyond Read

      Business 2 CommunityOct. 22, 2012

      As business leaders work to align both Sales and Marketing within their organizations, a common question that arises is how to compensate members of each team. While sales positions have traditionally been incentivized by commission-based pay and high earning-potentials, compensation for marketers is still commonly based on flat salaries.

      More
    • Media Post

      Silverpop CEO "Understands and Applauds" ExactTarget Acquisition of Pardot

      MediaPostOct. 18, 2012

      Silverpop CEO Bill Nussey weighed in on rival ESP ExactTarget's acquisition of marketing automation firm Pardot.

      More
    • MarketingProfs

      Solve Your Four Hairy Demand-Gen Data Challenges

      MarketingProfsOct. 16, 2012

      At the MarketingProfs B2B Forum earlier this month, Maribeth Ross of NetProspex led a lively discussion featuring Ross Graber, research director of marketing operations at SiriusDecisions; Ellen Valentine, evangelist at Silverpop; and Edward Burke, demand generation manager at Ness Technologies.Here's a summary of the smarts that the panel imparted.

      More
    • Politico

      Email overload dilutes message

      PoliticoOct. 15, 2012

      The public is fast learning how to dodge and ignore the hail of political email, quickly diminishing the impact of what’s been a reliable and low-cost campaign tool. Open rates for marketing-related emails are now at historic lows — more than 80 percent go unread — a trend that is scary to campaign operatives who rely on it as their primary mode of communications with potential donors, voters and volunteers.

      More
    • Internet Retailer

      Silverpop Expands to Brazil via Reseller Nitryx

      Internet RetailerOct. 15, 2012

      Brazil-based Nitryx will bring Latin American marketers the ability to deliver highly targeted, relevant and personalized campaigns that are influenced by recipient behaviors.

      More
    • B2B Marketing

      CUSTOMER INSIGHT: Customer experience management – how to get it right

      B2B MarketingOct. 11, 2012

      It’s up to the marketing team to think about customer experience management. But what exactly is it and how do you get it right? Alex Blyth reports.

      More
    • Marketing Sherpa

      Email Marketing How-to: 5 steps to improve your email newsletter

      MarketingSherpaOct. 9, 2012

      The newsletter is where two of the most valuable marketing tools come together: email and content. It is a prime opportunity to not only recognize the power shift from marketer to consumer, but also embrace and optimize for it.

      More
    • Internet Retailing

      WEBINAR REVIEW Behavioural marketing: beyond email marketing

      InternetRetailingOct. 4, 2012

      What’s behavioural marketing, how does it work and how can retailers use it most effectively? These were just some of the questions that Richard Austin, emarketing strategy consultant at Silverpop, tackled in a recent Internet Retailing webinar, Behavioural marketing: beyond email marketing.

      More
    • eMandC

      What the New iPhone 5 Means for Marketers

      eM+COct. 3, 2012

      The iPhone 5 new feature announcements along with the iOS 6 operating system upgrade have left many talking about the additions, changes and, most importantly, their implications. For marketers, while there's no single game-changing feature, the iPhone 5/iOS 6 launch is a clear signal to any holdout marketers that we've now reached a point where the need for mobile strategy can no longer be ignored.

      More
    • 5 Ways to Create an E-Mail Marketing Campaign That People Will Notice

      EntrepreneurOct. 2, 2012

      n a world where social media gives businesses more immediate ways to connect with customers, is e-mail marketing still relevant? I think so.

      More
    • The New York Times

      Accounts and People of Note in the Ad Industry

      New York TimesOct. 1, 2012

      Stuart Elliott covers Todd McCormick's appointment to SVP Sales in the Webdenda section.

      More
    • DGR TV: Bryan Brown, Director of Product Strategy, Silverpop

      DemandGen ReportOct. 1, 2012

      DemandGen Report's Andrew Gaffney meets with Silverpop's Bryan Brown during Dreamforce 2012 to discuss out marketers can get more out of their Salesforce investment with Silverpop solutions.

      More
    • ClickZ

      Silverpop to collect email addresses via Social Sign-in through LinkedIn.

      ClickZOct. 1, 2012

      Silverpop offers its customers the ability to collect email addresses through its Social Sign-In feature and is the first in the industry to offer it for LinkedIn.

      More
    • B2C, Business 2 Community

      3 Ways to Ensure Your Email Marketing is Built for Today

      Business 2 CommunityOct. 1, 2012

      With so much competition for peoples’ attention, marketers need to make sure that their email marketing is optimized for today’s standards.

      More
  • September

  • August

    • Database Marketing

      Silverpop hits 40% new business growth in first half of 2012

      Database MarketingAug. 30, 2012

      Silverpop has announced significant, year-on-year new business growth in the first half of 2012. The company experienced a 40% increase in closed new business and more than doubled its new professional services contracts compared to the first half of 2011, meaning the company now powers the marketing campaigns of more than 5,000 brands.

      More
    • Inc.

      Email Marketing Isn't Dead (Yet)

      Inc.comAug. 28, 2012

      Data shows email marketing is still very effective. Here's why and how you should sharpen your email marketing strategies today.

      More
    • The Marketer

      In depth: Walk the talk

      The MarketerAug. 28, 2012

      Being customer-centric means looking after the people who buy from you – a simple, desirable goal. But in an ever more complex world of software and social media, true customer-centricity that goes beyond rhetoric is no mean feat.

      More
    • Marketing Vox

      Silverpop Tops 5,000 Brands

      MarketingVoxAug. 27, 2012

      Silverpop is claiming a 40% increase in closed new business and more than 100% gain in Professional Services contracts compared to the first half of 2011; also, that it now manages the marketing campaigns of more than 5,000 brands.

      More
    • Retail Week

      Is it possible to monetise Facebook’s ‘Like’ function?

      RetailWeekAug. 24, 2012

      Is it possible to turn Facebook’s ‘Like’ function into a profitable enterprise? And if so, how do I go about it?

      More
    • Fourth Source

      Silverpop unveils their 2012 email benchmark study

      Fourth SourceAug. 22, 2012

      Email marketing and marketing automation company, Silverpop, has released the findings from it’s 2012 Email marketing benchmarks study.

      More
    • The Drum

      Silverpop unveil 2012 Email marketing open and click-through rates in Email Marketing Metrics Benchmark Study

      The DrumAug. 21, 2012

      Digital marketing technology provider, Silverpop, has released its 2012 Email Marketing Metrics Benchmark Study. Based on data collected from Silverpop customers, the Benchmark Study aims to help marketers see where they stand against their peers, while setting goals designed to move them into a top-performing quartile.

      More
    • 5 Brands That Get Email Marketing Right

      MashableAug. 20, 2012

      Email isn’t just the elder statesman of the digital world. Email also binds all the disparate elements of a marketing program and bridges the gap between online and offline in ways that no other communications channel can. Granted, there are many brands out there that still do “batch and blast” emailing like it’s 1999. But there are also a growing number of brands that have created world-class email programs.

      More
    • Biz Report

      How to increase email open rates

      BizReportAug. 9, 2012

      Email open rates have long been lamented by email marketers, retailers and CPG brands. According to one expert the root cause of low email open rates is ad fatigue - consumers see so many ads on a given day that they just don't want to see more. So, what's an email marketer to do?

      More
  • July

    • MarketingProfs

      Email Open and Click Rates: Benchmarks and Trends

      MarketingProfsJuly 30, 2012

      Average email open rates continued their downward path during 2011 and the first quarter of 2012, though click-through rates (CTRs) increased slightly during the same period, according to Silverpop's Email Marketing Metrics Benchmark Study.

      More
    • Econsultancy

      10 interesting digital marketing stats we've seen this week

      EconsultancyJuly 27, 2012

      Once again I've rounded up some of the most interesting digital marketing stats we've seen this week.Stats include the ever-increasing search spend, the open-rates for email marketing, mobile usage stats and a look at what influences our purchase decisions.

      More
    • Chief Marketer

      U.S. Email Interaction Lags Behind Other Countries: Silverpop

      Chief MarketerJuly 26, 2012

      What does it take to get an American to open email marketing messages? A bit more effort on marketers' parts than in other regions, according to a new study from Silverpop.

      More
    • BtoB

      Email open rates fall as click-throughs rise

      BtoB MagazineJuly 25, 2012

      Email open rates are declining somewhat, according to a study of email marketing trends by marketing automation company Silverpop, but email efficiency as measured by click-throughs are up.

      More
    • Mashable

      Uncovering the Strategy Behind Obama and Romney’s Emails [INFOGRAPHIC]

      MashableJuly 25, 2012

      The presidential campaigns of Barack Obama and Mitt Romney don’t share a lot of ground, but they have at least one thing in common: they both love email, sending dozens of emails a month. What’s the strategy behind the campaigns’ emails to supporters? Mashable turned to digital marketing provider Silverpop, who analyzed every campaign email from early April through June, to find out.

      More
    • Politico

      Study: Obama, Romney email equally

      PoliticoJuly 25, 2012

      By now you’re well aware of President Obama’s creative subject lines in emails to supporters. But how effective are the emails themselves? And those of his opponent, Mitt Romney?

      More
    • Econsultancy

      Email marketing stats: consumers open just 20% of messages

      EconsultancyJuly 24, 2012

      Email marketing is an important customer acquisition and retention tool, but as consumers get bombarded with more and more email messages, how do you know whether your campaign should be judged a success?

      More
    • Direct Marketing News

      Silverpop study finds success in personalized behavior-based email content

      DM NewsJuly 23, 2012

      A study from digital marketing technology provider Silverpop found that companies that provide personalized behavior-based content are far more likely to receive the highest ranking for open rates, click-through rates and clicks-per-clicker, says Dave Walters, product evangelist at Silverpop.

      More
    • Media Post

      Email: Open Rates Down, CTR Trend Up

      MediaPostJuly 23, 2012

      Digital marketing technology provider examined the email messages of 1,124 participating brands sent in 2011 and the first quarter of 2012.

      More
    • Media Post

      Email Open Rates Fall, But Click-Throughs Rise

      MediaPostJuly 23, 2012

      Silverpop says that its most recent look at brand messages sent via email shows that while consumers are opening fewer messages, they are clicking through to the company’s Web site more often.

      More
    • Marketing Land

      E-mail Open Rates Declining, Click-Through Rates Rising [Study]

      Marketing LandJuly 23, 2012

      There are mixed messages for e-mail marketers in a new benchmark study from digital marketing software provider Silverpop: E-mail open rates are falling, but click-through rates are on the rise.

      More
    • Marketing Vox

      Relevance Drives Email Opens

      MarketingVoxJuly 23, 2012

      The top quarter of email marketers enjoy open rates of 43.7% by consumers, while the bottom quarter suffers with just 8%, finds Silverpop, the digital marketing tech provider. The researchers clocked all messages sent by 1,124 brands from 20 countries, for the five quarters ending Q1 2012.

      More
    • Marketing Automation Times

      Interview with Bryan Brown from Silverpop

      Marketing Automation TimesJuly 23, 2012

      Recently we caught up with Bryan Brown, Director of Product Strategy, Silverpop.

      More
    • MSDynamicsWorld

      With Dual Product Strategy, Silverpop Broadens Microsoft Dynamics CRM Presence

      MSDynamicsWorld.comJuly 16, 2012

      Marketing automation software provider Silverpop is now firmly invested in the Microsoft Dynamics CRM market, one can safely say, with its CoreMotives acquisition now four months in the past and with new integration options recently announced for Dynamics CRM and the Silverpop Engage platform.

      More
    • The Drum

      Thomas Cook Scheduled Businesses appoints Silverpop to enhance email marketing activity

      The DrumJuly 16, 2012

      Digital marketing technology provider Silverpop has been appointed by international travel company Thomas Cook Scheduled Businesses to become the email marketing technology provider for the Netflights, Gold Medal and Pure Luxury brands.

      More
    • Direct Marketing News

      Silverpop and Scribe team up to tap into Microsoft Dynamics CRM

      DM NewsJuly 9, 2012

      Silverpop, a provider of digital marketing technologies, has partnered with CRM data integration solutions provider Scribe Software to integrate its marketing capabilities with Microsoft's software package, Microsoft Dynamics CRM, says Bryan Brown, direct of product strategy at Silverpop.

      More
    • MSDynamicsWorld

      Silverpop Adds Microsoft Dynamics CRM Integration to Engage Platform

      MSDynamicsWorld.comJuly 3, 2012

      Digital marketing solution provider Silverpop has announced a new integration between its Engage marketing platform and Microsoft Dynamics CRM. The move adds a second presence for Silverpop in this market, following its recent acquisition of CoreMotives.

      More
  • June

    • Happy Graduation, B2B Social Media!

      DemandGen ReportJune 25, 2012

      It’s graduation time! While a slew of early 20-somethings enter the woeful workforce, the B2B world has something else to celebrate: its “graduation” into the social media big leagues.

      More
    • The Magill Report

      Email Response Rates Pathetically Low

      The Magill ReportJune 19, 2012

      Email response rates are pathetic in comparison with other channels, according to a recent report from the Direct Marketing Association.

      More
    • Internet Retailer

      IRCE 2012 Report: There are many ways to segment e-mail lists

      Internet RetailerJune 11, 2012

      Personalize e-mail in every way possible, including based on the device the shopper uses.

      More
    • MarketingProfs

      Marketers Boosting Automated Campaigns in 2012

      MarketingProfsJune 11, 2012

      Marketing automation is on the rise: 59% of senior marketers say they expect the number of automated campaigns to increase over the next 12 months, and 83% expect the use of marketing automation to improve the efficiency of their marketing processes, according to a report by Forrester Research and Silverpop.

      More
    • BtoB

      Survey finds automated campaigns on the rise

      BtoB MagazineJune 7, 2012

      Marketers plan to increase the number of automated campaigns, according to a survey by marketing automation company Silverpop and Forrester Research, with 59% reporting they'll boost automated campaigns this year.

      More
    • Tech Journal

      Marketers embracing automation to meet channel growth

      TechJournalJune 6, 2012

      The role of the marketer is evolving. In today’s world, customers and prospects have more control over the conversation than ever and marketers have to adapt.

      More
  • May

    • BtoB

      How can email marketing contribute to a customercentric marketing strategy?

      BtoB MagazineMay 24, 2012

      In a recent IBM study, CMOs acknowledged that to remain relevant they must understand the individual, not the audience. They must speak to each person in a give-and-take, one-to-one dialogue. Email remains the most effective channel to fuel such personalized and relevant communication with individuals across your sales funnel.

      More
    • B2C, Business 2 Community

      New Report Confirms Immaturity of Most Marketing Automation Deployments

      Business 2 CommunityMay 21, 2012

      A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop, offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.

      More
    • E-Commerce Times

      Silverpop Gives SMBs More Social Media Pull

      Ecommerce TimesMay 21, 2012

      The social forms, which have up to 10 fields, prompt users to collect contact information from their fans directly within Facebook. The information gathered is then saved in the reporting section. Another feature of Social Pull is that users can put these forms -- and the related content that they are visiting -- into a so-called "like-gate." That way, the user would have to "like" the page and fill out the form before being able to access the content.

      More
    • Atlanta Business Chronicle

      Atlanta companies like Facebook

      Atlanta Business ChronicleMay 18, 2012

      For Atlanta companies, Facebook is equal parts business network and social network.

      More
    • Silverpop Launches Free Facebook Application To Help Marketers Convert 'Likes' Into Revenue

      DemandGen ReportMay 15, 2012

      Silverpop launched Social Pull, a free Facebook application marketers can use to create landing pages and social forms, and to capture customer information on their Facebook business pages.

      More
    • Direct Marketing News

      Silverpop launches Social Pull, an online form builder for Facebook

      DM NewsMay 15, 2012

      Silverpop, the digital marketing technology provider, has released Social Pull, an app that helps marketers build online forms for Facebook Timeline pages, said Adam Steinberg, segment marketing director of social media for Silverpop.

      More
    • BtoB

      Silverpop introduces free Facebook app

      BtoB MagazineMay 14, 2012

      Digital marketing tech company Silverpop has introduced a free Facebook app to help marketers create landing pages, social forms and capture customer information from their Facebook fans.

      More
    • Adotas

      How Can Marketing Automation Work Best For You?

      ADOTASMay 10, 2012

      Let’s face it — today’s consumer is more educated, more self-reliant and more demanding. This means many things for digital marketers. Today’s marketers face the challenge of needing to reach thousands of individuals who are in and out of multiple channels, multiple times each day, at a personal level.

      More
    • Silverpop Sees 50% Sales Growth In Q1 2012

      DemandGen ReportMay 4, 2012

      Silverpop recently announced significant growth in its first quarter year-over-year sales performance. Additionally, Silverpop increased its professional services revenue by about 60% and partner-generated new business by nearly 500%, also as compared to Q1 2011.

      More
    • Media Post

      Silverpop Reports Upswing In Revs

      MediaPostMay 1, 2012

      Silverpop, a digital marketing technology provider that unifies marketing automation, says it has a 50% increase in closed new business in the first quarter, versus the same period last year.

      More
  • April

  • March

  • February

    • Mixing It Up: 3 Tips To Mobilize B2B Marketing Campaigns

      DemandGen ReportFeb. 27, 2012

      Adding contacts to your prospect list is the necessary first step in building a comprehensive database of preference and behaviors that will enable marketers to send automated, triggered and highly relevant messages. People are accessing more channels than ever — whether it’s email, social media, web sites or their smartphones and tablets.

      More
    • Marketing Sherpa

      Email Summit 2012: Top 5 takeaways from the industry's largest research-based event

      MarketingSherpaFeb. 14, 2012

      We're back from the MarketingSherpa Email Summit in Las Vegas, and we've gone through our stacks of notes to give you the top five insights to improve your email marketing. You get tips on deliverability, optimizing designs, boosting lists and more.

      More
    • eMandC

      Tips to Upgrade Your Marketing Program to First Class

      eM+CFeb. 13, 2012

      Any traveler knows there's a big difference between sitting in a middle seat in coach and stretching out in first class. When travelers are looking to do business with travel and tourism companies, they're looking for just that — a first-class experience. This should include the way you communicate with them through your marketing messages. Here are five tips travel and tourism companies can use to upgrade their marketing programs to preferred status.

      More
    • ClickZ

      Retail Politics Comes to 2012 Web Fundraising

      ClickZFeb. 10, 2012

      Silverpop's Loren McDonald offers his expertise and analysis of presidential candidates' email marketing during the 2012 election cycle.

      More
    • BtoB

      Silverpop launches advisory services division

      BtoB MagazineFeb. 3, 2012

      Marketing automation and email service provider Silverpop Systems has introduced a new marketing consultancy unit called Product Advisory Services.

      More
    • Destination CRM

      Silverpop Enhances Its Professional Services Offerings

      Destination CRMFeb. 1, 2012

      Silverpop, a provider offering advanced email marketing and marketing automation solutions, today launched Product Advisory Services, an enhanced professional services offerings.

      More
  • January

    • Marketing Vox

      2012 Presidential Campaign: the Email Marketing Version

      MarketingVoxJan. 31, 2012

      Much has been made of the various presidential candidates mobile strategies, as well as the introduction of Foursquare as a fund raising tool.Little attention has been paid to that most basic of digital marketing strategies: email. Loren McDonald at Silverpop explores some of the trends he is noticing among the candidates thus far.

      More
    • Silverpop Exceeds 1,500 Customers; Partner Program Drives 20% Of New Business in 2011

      DemandGen ReportJan. 25, 2012

      Silverpop, a provider of email marketing and automation solutions, recently reported that 20% of its new business in 2011 was driven by partner relationships. Additionally, a third of current Silverpop customers are now using at least one Silverpop partner to complement their marketing efforts through Engage.

      More
    • Chief Marketer

      Fan Club Promotions Help Dairy Queen Drive Customers to Franchises

      Chief MarketerJan. 24, 2012

      Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members.

      More
    • B2B Marketing

      Evans joins DMA Email Marketing Council

      B2B MarketingJan. 17, 2012

      Richard Evans, director of marketing EMEA for marketing technology provider, Silverpop has been voted onto the board of the Direct Marketing Association’s (DMA) Email Marketing Council.

      More
    • Marketing Vox

      DQ Drives Social Media Membership With Email Marketer Silverpop

      MarketingVoxJan. 10, 2012

      Dairy Queen recently used content and social marketing tools provided by a company usually identified for its email marketing prowess—Silverpop—to drive its fan club membership and boost store traffic.

      More
    • Demand Generation Strategies for 2012: 5 Emerging Trends in B2B Marketing

      DemandGen ReportJan. 3, 2012

      DemandGen Report polled leading experts in the demand generation space for their outlook on these key emerging trends. As highlighted in the upcoming State of Demand Generation 2012 Report, thought leaders pointed to the following emerging trends for 2012.

      More
    • Destination CRM

      Don't Count Out Email Yet

      Destination CRMJan. 1, 2012

      Email marketing has come a long way from spamming (and irritating) consumers with mass messages that are quickly deleted. Thanks to advances in technology, marketers can target potential customers with email messages that are personalized and trackable. Plus, many email marketing services today offer solutions that include social media integration, consumer tracking, segmentation, and marketing automation.

      More
  • December

    • Location-based Marketing Year in Review

      Multichannel MerchantDec. 19, 2011

      2011 was the most exciting year yet for location-based marketing - full of growth, consolidation, new-product releases and an ever-increasing number of users. As December comes to a close, Silverpop thought they’d look back on the year that was and highlight some of the key developments in location-based marketing in 2011.

      More
    • Top retailers need to focus on email basics

      Direct Marketing Association (UK)Dec. 16, 2011

      The DMA highlights significant findings from Silverpop’s 2011 Top 100 Retailers Study.

      More
    • Location-Based Email Marketing: 6 tactics to leverage social check-in to grow email lists and improve engagement

      MarketingSherpaDec. 13, 2011

      Social media check-ins provide marketers an unprecedented view into the lives of their customers and prospects. Knowing location, and understanding actual behaviors, creates opportunities to captivate an audience with greater relevance during moments when they are most receptive. See six tactics that exploit the synergies between check-in and email programs, and allow you to increase opt-ins and better understand your audience, reaching them with relevant offers as they engage with your brand.

      More
    • Six Spins on Six Holiday Email Marketing Traditions

      MarketingProfsDec. 7, 2011

      Holiday traditions are a big part of what makes the season so special. But, sometimes, even the most time-honored traditions need a little freshening up. Holiday marketing programs are no different. Most marketers make some kind of effort to take advantage of the big buying season, but sometimes those initiatives are colder than the frigid air outside.

      More
  • November

    • Social media: Playing well with other channels

      BtoB MagazineNov. 30, 2011

      With the rise of social media, marketing channel integration has never been more important. Understanding and leveraging the social buzz in order to inform other campaigns and channels—in particular that corporate workhorse, email—can produce a marketing ROI greater than the sum of its parts.

      More
    • Behaviorally-Targeted Email Arrives at Last

      ClickZNov. 16, 2011

      Silverpop's email delivery system can create message arcs that not only send emails out on a set schedule, but can also dynamically change the content of those emails to reflect the recipient's current relationship with a campaign.

      More
    • Wrapping the Multichannel Customer Holiday Experience with a Bow

      1to1Nov. 3, 2011

      With consumer holiday spending projected to be flat compared to last year, it's become ever-more important for retailers to deliver memorable, consistent experiences to customers across all of the channels they use, whether it's for product research, purchases, or support.

      More
    • Nine Tips to Get Your Landing Page to Land More Sales

      MSNBC.comNov. 3, 2011

      Learn how to create a landing page for your business that turns visitors into leads instead of sending them toward the back button.

      More
    • The Future of Social Media: 38 Experts Share Their Predictions For 2012

      Business2CommunityNov. 1, 2011

      Loren McDonald says the convergence of mobile, social, local and email, or “mocial,” is forcing marketers to change the way they interact with customers and prospects to ensure that they are where their customers and prospects are, all the time.

      More
  • October

    • Social Media Integration and High ROI Make Email Marketing Services a "No Brainer" According to Info-Tech Research Group

      San Francisco ChronicleOct. 31, 2011

      A recent E-Mail Marketing Services Vendor Landscape report published by Info-Tech Research Group ranked Silverpop as a Champion in the E-Mail Marketing Services market. Advances in consumer tracking, segmentation, and marketing automation by E-Mail Marketing Services have elevated success rates for email marketing campaigns to a very high level.

      More
    • Textbook Landing

      EntrepreneurOct. 31, 2011

      Nine Tips to Get Your Landing Page to Land More Sales

      More
    • Silverpop Sees Location-Based Marketing as Golden

      CRM BuyerOct. 14, 2011

      The acquisition of PlacePunch will broaden Silverpop's capabilities in the geolocation technology niche considerably. In particular, its toolset will make it much easier for companies to integrate check-in messages with loyalty programs and even multichannel initiatives, said Loren McDonald.

      More
    • How to Humanize your Marketing Content

      MyCustomer.comOct. 13, 2011

      Richard Evans shares advice on how to use a combination of mobile, social and email for personalised messages that won't turn the customer off.

      More
    • Wisteria Taps Silverpop to be its Email Service Provider

      Direct Marketing NewsOct. 12, 2011

      Wisteria was looking to grow its email program and will use Silverpop's behavioral segmentation capabilities to analyze open and click rates as well as the types of products subscribers view.

      More
    • Silverpop Buys PlacePunch

      Atlanta Business ChronicleOct. 5, 2011

      PlacePunch helps clients reach customers through location check-ins incorporated into multi-channel campaigns.

      More
    • Silverpop Marries Foursquare to Email

      ClickZOct. 5, 2011

      The move allows Silverpop to offer marketing services related to Foursquare and Facebook Places for the first time. The Atlanta-based firm told ClickZ News that email and check-ins can go hand in hand, helping grow opt-in lists and Foursquare followers simultaneously.

      More
    • Silverpop Acquires PlacePunch

      Direct Marketing NewsOct. 5, 2011

      Bill Nussey, president and CEO of Silverpop, said the acquisition enables his company to build more relevant and engaging marketing communications for clients.

      More
    • Silverpop Extends its Social Reach with the Acquisition of PlacePunch

      Internet RetailerOct. 5, 2011

      E-mail and marketing services firm Silverpop Systems Inc. said today it had bought PlacePunch, a marketing agency that runs location-based campaigns across social sharing sites such as Foursquare, Facebook and Twitter.

      More
    • Silverpop Acquires Location-Based Marketing Platform PlacePunch

      Destination CRMOct. 5, 2011

      The addition of PlacePunch brings check-in centered offerings to Silverpop's social connect strategy.

      More
  • September

  • August

  • July

  • June

  • May

  • April

  • March

  • February

  • January

  • November

  • October

  • September

  • August

    • World’s Fifth Largest Airline to Strengthen Relationships with Customers in the UK

      Breaking Travel NewsAugust 24, 2010

      Continental Airlines has selected Silverpop as its email service provider for the United Kingdom and Ireland.

      More
    • Myth Busters: Loren McDonald on “Free” in Subject Lines, Ideal Frequencies, and More

      DirectAugust 23, 2010

      Loren McDonald, Silverpop's vice president of industry relations, separates the fiction from the facts about several key e-mail marketing issues.

      More
    • The Death of Email? Not So Fast.

      Figaro DigitalAugust 18, 2010

      Silverpop's Loren McDonald weighs in on email's continued ability to deliver valuable content and enticing offers to subscribers and customers.

      More
    • New "Freemium" Models Turn Up Heat in Marketing Automation Space

      DemandGen ReportAugust 17, 2010

      Silverpop's Director of Field Marketing and B2B Evangelist weighs in on the issue of marketing automation providers offering free versions of their product. "Marketing automation platforms are pretty sophisticated tools that are there to enable and support demand gen programs through lead management processes and content marketing processes," he said. I firmly believe that the processes have to happen before or in tandem with the technologies.”

      More
    • IBM's Unica Acquisition Heats Up: M&A Talk in Automation Space

      DemandGen ReportAugust 16, 2010

      Silverpop's CEO Bill Nussey joins the discussion about IBM's recent acquisition of Unica, saying this deal "highlights the emerging importance of analyzing and acting on the behaviors of customers — and their linkages to revenues — as the primary driver for marketing programs.”

      More
    • Smart Practices for B2B Newsletters

      DM NewsAugust 11, 2010

      According to Silverpop's Director of Field Marketing and B2B Evangelist Adam Needles, content marketing in the modern era must be rationalized against the buyer and where they are in the buying process. "Unfortunately," he said, "too much time is spent on logistics and planning while content development is left to the end."

      More
  • July

    • Fabric.com Increases Conversion Rates by 50% with Customer Lifecycle Marketing Campaigns

      B2C Marketing InsiderJuly 27, 2010

      Fabric.com, the world’s leading online fabric store, has increased conversions and average order size by implementing a highly successful lifecycle email marketing campaign and a shopping cart abandonment program.

      More
    • 4 Ways Gen Y Is Changing the B-to-B Sales Process

      Target MarketingJuly 21, 2010

      Silverpop's Director of Field Marketing and B2B Evangelist Adam Needles weighs in on some of the effects Gen Y is having on the selling process.

      More
    • Do B2B Marketers Really Know Where Their Emails Are Going?

      DM NewsJuly 21, 2010

      Do B2B marketers really know where their emails are going? In the latest online issue of DM News, Silverpop’s Director of Deliverability Robert Consoli tackles this question, and dispels common misconceptions about B2B email marketing while sharing best practices on deliverability.

      More
    • Webinars: Are They Worth It?

      BtoB OnlineJuly 19, 2010

      Silverpop's Director of Field Marketing and B2B Evangelist Adam Needles definitely thinks webinars are worth it. In this article, he discusses how different kinds of webinars should be used for different stages in the sales cycle.

      More
    • S&S Worldwide Saves 25% of Abandoned Carts via E-mail

      DirectJuly 12, 2010

      For some online sellers, the number of shopping carts that are abandoned exceeds the number of completed purchases. Yet many Web merchants shy away from sending triggered follow-up e-mails to visitors who left a site with unpurchased items still in their cart. Silverpop client S&S Worldwide’s success with its cart-abandonment e-mail campaign could change their minds.

      More
    • Who's Who in BtoB

      BtoB MagazineJuly 12, 2010

      Silverpop's CEO Bill Nussey is recognized in BtoB Magazine's annual Who's Who in BtoB Marketing issue. Nussey is recognized for his role in guiding Silverpop's best practices and innovations in email marketing and marketing automation.

      More
  • June

  • May

    • Retailers Increasingly Using Email Marketing

      RetailBizMay 28, 2010

      The number of Australian businesses seeking on-demand marketing solutions continues to grow rapidly in 2010, with email marketing provider Silverpop signing a raft of new clients across a broad range of industries in the last six months.

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    • Take a Tip from your B2B Brethren's Emails

      iMediaConnectionMay 26, 2010

      It's not easy to be a B2B or a B2C marketer these days. Both sides are struggling to grab attention and keep it while also seeking new ways to drive revenue and prove their worth. Silverpop CEO Bill Nussey points out that the two groups have more in common than just these challenges and can learn quite a bit from each other.

      More
    • B2C Marketing Tactics that Can Drive B2B Revenue

      BtoB MagazineMay 24, 2010

      Silverpop's Vice President of Marketing Scott Voigt shares details on how B2B marketers can implement a more multichannel and social approach--much like their B2C peers--to generate revenue.

      More
    • Aussies Doing Well Against U.S. in Retail eDM

      MarketingMay 7, 2010

      Australian email marketing strategies on par with global standards but are lacking in some areas, indicates a Silverpop white paper that compares Australian email marketing with that in US.

      More
    • How to Use Behavioral Targeting

      iMediaConnectionMay 4, 2010

      To make your message stand out in an era of engagement marketing, marketers must listen to their customers. Silverpop's Loren McDonald discusses ways to find out what interests and appeals to your subscribers.

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  • April

    • Marketers Say Identifying Best Time to Send Emails Worth the Effort

      Biz JournalsApril 28, 2010

      A Silverpop survey of B2C and B2B marketers revealed which marketing tactics they think work best, and half said "identifying the best time to send emails" delivered best results.

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    • B2B and B2C Marketers are Facing Common Challenges and Learning from their Differences

      mad.co.ukApril 26, 2010

      If you’re a B2C marketer and think your B2B counterparts have it easier, you’re wrong. The opposite is also true. Both sides seek new ways to drive revenue and increase ROI, and struggle to make their messages stand out among cluttered inboxes. Loren McDonald, vice president of industry relations at Silverpop, explains more.

      More
    • How Cuddledown Gets More Comfy with its Best Customers

      Internet RetailerApril 22, 2010

      Silverpop customer Cuddledown, a multichannel retailer specializing in bed comforters and other home furnishings, is engaging its best customers by sending them more relevant marketing e-mail based on data such as purchasing history.

      More
    • Secret & Lies: Integrating E-mail Marketing with Social Media

      BtoB OnlineApril 22, 2010

      Silverpop's recent poll of more than 1,800 marketers (“Exploring the Differences and Similarities of B2C and B2B Marketing Tactics”) found that while 42% of b-to-c marketers are including links to social networking sites in their e-mail marketing campaigns, only 29% of b-to-b marketers have done similar integration.

      More
    • Silverpop Marries Best of BtoB & BtoC Marketing with Launch of New Platform

      DemandGen ReportApril 14, 2010

      Said Bill Nussey, Silverpop's CEO: “For some time now, I felt that the solutions supporting BtoC and BtoB marketers should come together into a single, scalable platform that makes the unique tools of each marketing discipline available to all, and our clients have overwhelmingly agreed.” Silverpop recently announced the launch of a new digital marketing platform designed to combine email-marketing tools with its top-ranked marketing automation and lead management applications.

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    • B2B and B2C E-Mail Tactics

      eMarketerApril 14, 2010

      Business-to-business (B2B) and business-to-consumer (B2C) e-mail marketers have different targets, but the goals they share mean they agree on the effectiveness of several tactics. According to a Silverpop poll, both groups consider identifying the best time to send messages the most effective e-mail marketing tactic.

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    • High-Level Customer Support Helps Businesses Resolve and Resume

      1to1 MediaApril 13, 2010

      Silverpop Vice President of Client Support Clara Hoban tells companies how high-level customer support can help them create a strong brand, enhance reputation, build loyalty, showcase maturity, and create a more personal relationship with its customers.

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    • The New Subtlety of E-mail Marketing

      BtoB OnlineApril 12, 2010

      According to Silverpop's Vice President of Industry Relations Loren McDonald, the role of e-mail marketing is being driven by people's behavior and successful B2B marketers are using e-mail as a strategic tool to move people down the sales funnel.

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    • Sant Uses Series of E-mails to Bolster Its Lead Scoring

      BtoB OnlineApril 12, 2010

      Silverpop client Brian Vass, vice president of marketing, The Sant Corporation, talks about moving beyond trade shows to warm leads with a lead-scoring system based on a series of e-mails.

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    • Case Study: USA Financial Banks on Lead Management

      BtoB OnlineApril 8, 2010

      Rae Thompson, vice president of marketing for USA Financial, talked to BtoB Online about their lead management program before Silverpop and the record results they've achieved since implementing the powerful marketing solution.

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    • Silverpop Launches Next-Generation Digital Marketing Platform

      UTalkMarketing.comApril 7, 2010

      Silverpop has announced the launch of a new digital marketing platform that combines sophisticated email marketing tools with its top-ranked marketing automation and lead management applications.

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    • Email Service Provider Hoping New Platform Pops

      MediaPostApril 7, 2010

      Silverpop has debuted a new suite that fits the needs of both B2C and B2B marketers at once.

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    • Silverpop to Launch Enhanced Engage Marketing Tool

      BtoB OnlineApril 2, 2010

      Silverpop launches its new Engage 8 platform, which will offer the CRM, marketing automation, lead management and lead nurturing solutions of the B2B product, combined with the e-mail and social tools of the B2C marketing solution.

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  • March

  • February

  • January

    • Silverpop: Boosts Marketing ROI

      Selling PowerJanuary 28, 2010

      According to Selling Power, reputation sets Silverpop apart from other marketing solutions. In this product highlight, Silverpop is featured for its strong performance and consistent praise by marketing automation experts.

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    • UK-Based Travel Company Delivers More E-mail Through Social Networks

      Internet RetailerJanuary 28, 2010

      East Coast, a U.K. travel company, recently teamed with the e-mail marketing and marketing automation specialists at Silverpop Systems Inc. to explore more effective uses of e-mail marketing.

      More
    • Silverpop Recognized in Stevie Awards for Sales and Customer Service

      iStockAnalystJanuary 28, 2010

      Silverpop, the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, was named a Finalist in the "Front-Line Customer Service Team of the Year" category in the fourth annual Stevie Awards for Sales & Customer Service.

      More
    • Forrester Report Highlights 4 KPI's to Accelerate Lead Management ROI

      DemandGen ReportJanuary 26, 2010

      Vice President of Forrester Research Laura Ramos discusses the results of her latest Silverpop-commissioned study, "How Managing Leads Pays off in a Stronger, More Qualified Pipeline."

      More
    • Travel Industry Leans On Email During Recovery

      MediaPostJanuary 21, 2010

      Email marketing firm Silverpop said that as the travel and tourism industry looks toward a recovery -- albeit gradual -- its clients are increasingly turning to interactive marketing, including email, to stand out.

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    • Spikes in Sales, Pipeline Activity Point to 2010 Emerging as Breakout Year

      DemandGen ReportJanuary 19, 2010

      Silverpop's Director of Field Marketing Adam Needles weighs in on B2B marketing in 2010, and predicts that in two or three years the market will see a lot of new features and expansion of the way marketers use these tools to address buyers further up and further down the funnel.

      More
    • Email Marketers Continue to Invest Despite Continuing Recession

      UTalkMarketing.comJanuary 19, 2010

      While recession concerns linger, marketers remain positive about email’s ability to cost-effectively increase customer loyalty and drive revenue.

      More
    • Webinars Educate, Drive Brand Awareness

      BtoB OnlineJanuary 18, 2010

      Silverpop's Vice President of Marketing Scott Voigt informs B2B marketers how Webinars can create win-win scenarios by continually supplying their prospects with information that helps reach their own business goals.

      More
    • Email Marketing Shift Drives Double-Digit Direct Growth for Cuddledown

      DirectJan 17, 2010

      Silverpop client Cuddletown, a home goods and apparel merchant, grew its fourth quarter direct sales by 53% over 2009. In this article, the company explains how they enhanced their email strategy and created special offers for certain segments of their list.

      More
    • How Lead Management Pays Off

      Marketing ProfsJanuary 13, 2010

      B2B marketers who develop consistent lead-management processes––along with careful investments in automation––achieve stronger, more qualified sales pipelines, according to interviews conducted by Forrester Consulting on behalf of Silverpop.

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    • Atkins Launches Sampling Campaign to Grow E-mail Database

      DM NewsJanuary 5, 2010

      Weight management program and food company Atkins Nutritionals has launched a sampling campaign to grow the company's e-mail and direct mail database. The effort is Atkins' first with Silverpop, which is also helping the company change its newsletter's frequency from monthly to weekly.

      More
  • December

    • Advanced CRM Integration Emerges as Key Piece of MAP Success

      DemandGen ReportDecember 22, 2009

      Silverpop's Director of Product Management Bryan Brown weighs in on CRM integration and emphasizing and defining a lead nurturing process.

      More
    • Study: Email Spending To Rise In 2010

      MediaPostDecember 17, 2009

      Email marketers say the recession continues, but nearly 90% will invest as much or more in the platform in 2010 than they did this year. A survey from email marketing firm Silverpop shows 41% are planning on boosting spending and an additional 47% are looking at making no cuts.

      More
    • B-to-C Email Campaigns Increased 25 Percent in November

      eM+C MagazineDecember 10, 2009

      A Silverpop analysis of B-to-C email marketing campaigns leading up to the holiday selling season found more emails being sent to more people as open and click rates held steady.

      More
    • The Lay Of The Email IPO Land

      MediaPostDecember 9, 2009

      Silverpop CEO Bill Nussey says the email marketing firm is frequently approached by investment banks urging it to go public. But while an IPO is the end game, he said there is still more time on the clock.

      More
    • New Report Spotlights Expanding Role of Marketing in Relationship Building

      DemandGen ReportDecember 8, 2009

      The new Raab Associates Inc. report, sponsored by Silverpop, advises B2B marketers to maximize relationship-building at every stage of the buying process.

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    • Let's Play the E-mail Blame Game!

      DirectDecember 8, 2009

      Robert Consoli, director of deliverability for Silverpop, comments on reports that e-mail deliverability issues are up.

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    • E-mail File Sizes, Volume Up; Opens, Clicks Steady: Silverpop

      DirectDecember 8, 2009

      A new Silverpop study shows that online marketers’ e-mail lists are significantly larger and their mail volume is higher this Christmas-shopping season over last while open and click rates have held relatively steady.

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  • November

  • October

  • September

  • August

  • July

    • Fabric.com increases conversions by 43% by focusing on e-mail

      DM NewsJuly 29, 2009

      Last year, online fabric store Fabric.com revamped its e-mail program to be more life cycle and behavior focused and since then has seen open and click-through rates double and conversions increase by 43%. The e-commerce site wanted to increase e-mail engagement and in April 2008 began working with their e-mail services firm Silverpop to do so.

      More
    • Rules of Engagement

      Technology WeeklyJuly 27, 2009

      An exciting new age in marketing has arrived in which interacting and building relationships with customers is the key to delivering unprecedented ROI explains Will Schnabel, vice president and general manager of international markets, Silverpop.

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    • What is the best kind of opt-in?

      BtoB OnlineJuly 23,2009

      Silverpop's Deliverability Manager, Robert Consoli, shares his expertise on the best kind of opt-in.

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    • Fabric.com Sews Up Sales with Personalized E-mail Campaigns

      Internet RetailerJuly 21, 2009

      Since initiating a segmented e-mail program through Silverpop Engage, Fabric.com has boosted e-mail conversions by 43% and doubled open rates.

      More
    • Who's Who in BtoB 2009

      BtoB OnlineJuly 20, 2009

      Silverpop CEO Bill Nussey is recognized by BtoB Magazine as a marketing leader.

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    • Natural Search Adherents Learn the Value of Tweaks and Tweets

      BtoB OnlineJuly 20, 2009

      Silverpop's vice president of industry relations encourages marketers to use social media to engage in social dialogues, but warns it must be done correctly.

      More
    • How LeanLogistics Identifies the Warmest Leads

      BtoB OnlineJuly 16, 2009

      LeanLogistics talks about its success after implementing Silverpop Engage B2B for its lead nurturing program.

      More
  • June

  • May