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IBM Marketing Cloud leaders regularly contribute in-depth analysis, thought leadership and commentary to the marketing industry's leading publications.

For the latest news, tips and best practices, you'll find it all in the News Coverage section.

For the latest IBM press releases, please visit the IBM Commerce Newsroom.


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Stacy Kirk Manager, Corporate Communications

News CoverageArchive

  • Multichannel Merchant

    Using Email to Close the Smartphone, Browse-To-Buy Gap

    Multichannel Merchant - February 14, 2015

    If you’ve ever tried to shop from a mobile phone, you likely understand the perils of browsing and buying from your device. The customer experience – and thus, conversions – is often negatively impacted by various mobile browsing issues creating the “browse-to-buy gap.”

  • What's IBM-Silverpop's Digital Experience Pathway in 2015?

    CMSWire - February 4, 2015

    Anyone anxious to see what's coming out of IBM's acquisition of behavioral marketing specialist Silverpop will have to wait a few more months. Officials have some news to announce regarding the Silverpop technology but won't release it until later in the year.

  • Retail Online Integration

    5 Strategies to Boost Your Holiday Marketing Program

    Retail Online Integration - November 24, 2014

    If you're looking for tips to get more out of your holiday program, or if you think it might have some potential weaknesses, below I've highlighted five common mistakes with strategies to correct them.


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