IBM Marketing Cloud, is a cloud-based digital marketing provider that offers email marketing and lead management solutions. The Marketing Cloud uses customer data and individual behaviors, collected from a variety of sources, to inform and drive personalized interactions in real time. By providing deep, behavior-based customer insights and an intuitive engagement engine, IBM Marketing Cloud reduces the complexity of omnichannel marketing and enables exceptional experiences for customers across the entire buyer journey. As part of IBM’s integrated portfolio, IBM Marketing Cloud will help convert prospects into loyal customers through more relevant one-to-one interactions. The IBM Marketing Cloud is trusted by more than 5,000 brands around the globe.