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About IBM Marketing Cloud

The IBM Marketing Cloud is a digital marketing software company focused on helping marketers transform the customer experience— increasing engagement and driving revenue. The IBM Marketing Cloud makes this possible by using customer data and each individual’s behaviors to inform and drive every interaction in real time. In today's customer-driven marketplace, IBM allows marketers to capture more customer behaviors from more sources than any other vendor and helps them easily leverage those behaviors to automate highly personalized interactions at scale. The company is also committed to allowing marketers to seamlessly integrate with best-in-breed technology solutions--giving marketers a nearly limitless number of choices.

With strong roots in email and marketing automation, IBM's Marketing Cloud vision has evolved to offer more efficient processes for marketers and more engaging experiences for customers. With email as the strong foundation for a multichannel program, The IBM Marketing Cloud has expanded its focus on tools and techniques that capture customer behavior and leverage automation to drive highly relevant customer communications that have greater conversion rates. The company brings together the best features of email marketing and marketing automation, built on top of a robust database that can easily automate highly personalized marketing interactions.

IBM Marketing Cloud is based in Atlanta, with offices in Irvine, Ca, London and Munich as well as an extensive global reseller network. The company has about 2,000 customers, representing 5,000 brands. 

In this section

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