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Email Marketing

Think email is dead? Think again. If anything, email continues to play one of the most important roles in your digital marketing strategy. The thing that should rest in peace? Those batch and blast email campaigns that bombard your customers with irrelevant messaging. Get to know your customers and prospects, and leverage their behavior with Silverpop. Change the way you think about your direct email marketing strategy, and use Silverpop to get more out of your digital marketing campaigns.

Silverpop Engage Email Marketing Demo Icon

Behavioral Database: Use Behavior to Influence Campaigns

Turn your marketing database into your behavioral database. Capture and leverage behavioral data and flexibly integrate data collected from email, nurture programs, surveys, landing pages and other systems to power your marketing campaigns.

Multichannel Messaging: Consistent Messaging Across All Channels

While email is a key part of your digital marketing strategy, it is important to deliver integrated campaign messaging across all of your channels, including email, social, web and mobile. Silverpop ensures that all customer touch points are integrated to convey a consistent and personalized experience.

Web Pages, Forms and Surveys: Drive Interactions and Increase Conversions

With Silverpop you can build dynamic, personalized landing pages, microsites, web forms and surveys that integrate with your marketing strategies and campaigns, without IT. Silverpop gives you the freedom to create custom pages that match your brand, allowing you to market your products or services with the maximum effectiveness.

Campaign Automation:  Set It and Forget It

To be more personal, you must become more automated. Behavior-based campaigns convert at a higher level - automation is the only way to deliver them. Silverpop’s campaign automation enables you to easily create programs that deliver highly relevant messages to each customer and prospect based on their actions.

Reporting and Measurement: Track Your Success

Better understand your marketing results and drive decisions with real-time, customizable reports that let you optimize your campaigns and prove ROI. 

Transactional Email: Real-time Messages Within Seconds of Interaction

Ensure accurate transmission of custom branded, one-to-one transactional messages.  Track opens, clicks, deliverability metrics and other recipient transactions to optimize future communication strategies.

Performance and Security: Protecting Your Data and Brand

The integrity and security of your data is vital to the success of your business.  Silverpop is committed to delivering the highest levels of security, privacy and reliability. Our commitment to security involves a multi-faceted approach to maximize data security and business continuity. To stay ahead of new threats, we constantly evaluate and improve our application systems and processes to protect your data and brand.

Case Studies
  •
    International Rescue Committee

    Nonprofit uses automated, behavior-driven remarketing campaigns to drive 20X donation rate 

  •
    Paper Style

    Online retailer implements innovative wedding campaign, resulting in a 330% increase in revenue per email

  •
    SmartPak Equine

    Retailer uses marketing automation to achieve conversion rates up to 50%

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