Think about if you only had one customer. And imagine if you could cater your brand experience to that specific individual. Now imagine doing that at scale, with hundreds, thousands or millions of customers. That is the power of IBM Marketing Cloud’s automated interaction engine – built to act on data that is driven by your marketing and business rules.
Data is great, but it is what you do with that data that really matters. In today’s data driven world marketers are being pressured to collect more data and understand that data more than ever before. With IBM Marketing Cloud's interaction engine, marketers can now leverage massive amounts of collected data to deliver highly personalized interactions, at scale, that improve the overall buying experience and drive revenue.