CoreMotives Lead Scoring
Lead scoring ranks and values leads based on a prospect’s interactions, so that marketing can route the most valuable leads to sales, while assigning leads that are not quite in the purchase process to automated nurture campaigns in order to raise their scores.
With the power of CoreMotives, within Microsoft Dynamics CRM, you have the ability to control your organization’s lead scoring settings by assigning numeric values for web page visits, form submissions and email marketing interactions. As a lead or prospect engages with your website or emails, they accumulate a score based on their interactions.
Using these scores, your sales teams can quickly and easily determine which leads are pursuing, as well as the pieces of marketing materials that they have received, making conversations more relevant and creating a higher probability of closing the deal.
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