Marketers are looking to capitalize on the increasing ubiquity of mobile devices in consumers’ hands, using mobile messaging innovation to deepen connections with customers and prospects via personalized interactions. Mobile Push helps marketers understand and engage their mobile app consumers with rich and relevant content—to ultimately help increase customer conversion, revenue, and brand loyalty.
Understand your Mobile App Users
Your app is a critical point of interaction for a growing number of your customers – but how will you capture the unique mobile user behaviors and leverage that information to power your marketing and segmentation across channels?
Mobile Push connects the power of the IBM Marketing Cloud platform to your mobile app – capturing insight in real-time to drive personalized mobile experiences to each and every customer interaction – driving higher app engagement, increased brand recognition, and revenue growth.
With Mobile Push you will be able to:
- Combine and connect mobile app engagement data with your existing customer profiles for cross-channel analysis,segmentation & targeting.
- Sync app interest data, app interactions, and even averageorder value to feed automatically into IBM Marketing Cloud for a morerobust view of your on-the-go audience
- Capture in-app behaviors giving you the power to send highly customized messages through multiple channels, including App Push, SMS and Email
Drive Highly Personalized and Targeted Engagement
Mobile apps open a direct communication channel to your best and most loyal customers. Marketers now have an extraordinary opportunity to reach their consumers with personalized app messages at every stage of the customer journey. Our solution transcends basic mobile push notifications to deliver completely personalized messages by combining mobile app data with rich consumer profile information already stored in IBM Marketing Cloud.
Mobile Push allows marketers to:
- Send targeted and engaging push notification campaigns to iOS and Android devices that leverage each customer’s unique profile data from all channels, not just mobile.
- Create multi-step and cross-channel automated programs and campaigns for customers at each stage of the application lifecycle.
- Achieve a truly closed loop marketing strategy across all channels by integrating push campaign response information with other channel interactions and customer profile data.
- Personalize the app experience for each customer. Drive intelligently targeted marketing campaigns with profile and behavioral data.
- Leverage the best-in-class Engage Mobile SDK for easy integration into your mobile application.
To find out more about the IBM Marketing Cloud, and how it can benefit your company, please contact usat 1-866-745-8767 or +44 207 202 5930.