We think Silverpop has some of the most versatile and effective opt-in and opt-out management features in the industry. Our base product includes opt-in and opt-out form hosting, a feature most Email Service Providers charge extra for. Our opt-in and opt-out forms have a built-in editor that allows marketers to create profile and registration pages quickly without knowledge of HTML. Once the forms are created, you can insert links to the forms in your mailings using a simple drop-down.

Powerful Opt-in and Opt-out Tools That Are Easy to Use

Opt-in Management
Select what text in your message you want to link to an opt-in, and Silverpop automatically adds recipients to mailing lists when they use the opt-in feature. Opt-in management allows you to expand your lists and reach more potential customers.

Opt-out Management
When you select the opt-out option, Silverpop automatically updates recipient status on mailing lists. You can select from three types of opt outs: one-click opt-out, automatic-email-generated opt-out or confirmation opt-out. Silverpop automatically updates recipient lists based on opt-out information, eliminating your manual maintenance, and reducing the chance of recipients viewing your messages as spam.

User-Created Opt-in, Opt-out and Edit Profile Forms
Silverpop allows you to easily customize the form that is displayed to your audience members when they choose to opt-in or edit their profile information. These forms, which can be branded specifically for your organization, can also be accessed via your web site or through a link in an email message sent from Silverpop.