The Silverpop Technology Partners Program enables you to unite your different sources of valuable customer data so that they work in concert, helping you deliver the right message at the right time. Silverpop knows you may already have made significant investments in infrastructure and require an email solution that works easily with your existing systems and databases. That’s why we’ve established and continually cultivate technology partnerships with leading providers in these crucial areas.

Web Analytics
Silverpop is the first email service provider to have established partnerships with so many of the leading Web analytics providers, enabling clients to take their email campaigns to the next level more quickly and with greater ease than ever. Silverpop’s current Web analytics partnerships include these top providers:

Customer Relationship Management and Salesforce Automation
Through Silverpop’s Vtrenz business unit, integration with premier provider Salesforce.com enables marketers to easily create and manage complex email campaigns that automatically update each Salesforce.com record with campaign response data. And, Vtrenz offers marketers unparalleled support for complex, high-involvement sales processes including campaign-driven email messaging and lead routing.

Enterprise Marketing Management
Silverpop’s partnership with leading EMM software provider Unica helps marketers improve customer outreach and incorporate closed-loop measurements to prove the value of marketing initiatives.

Data and Deliverability
Silverpop also maintains relationships with data and deliverability providers, which help marketers clean data and content and boost email message delivery rates. Some of these capabilities, such as inbox monitoring by Pivotal Veracity and content checking by SpamAssassin, are built directly into the Silverpop platform. Others are accessible by users as adjunct features.

Complementary Service Providers
As the digital communications environment continues to widen, there is a commensurate rise in the number of new and exciting services and products that can add value to clients’ investments in email communications. Silverpop is continually looking for best of breed providers whose services complement the core email communications platform.