Email service provider Silverpop’s program review services are intended for companies that have active email marketing programs using any type of email campaign software and are seeking outside assistance or advice on improving campaign results. Silverpop’s email experts are available to consult with you on deliverability, email creative and copy effectiveness, opt-in email marketing tools and general campaign performance.

The Service Portfolio

Creative Analysis
As a premier email service provider, Silverpop's experts can review your email content and design in light of industry best practices and provide you with a document of observations, comments and suggested updates that you can use to improve messaging and creative design. This document will include recommendations covering design, layout, format, industry best practices and CAN-SPAM compliance.

Campaign Performance Analysis
We will provide a comprehensive overview of your campaign performance, including a performance report, trending analysis, and industry issues that may be affecting your results.

Deliverability Audit
We'll provide specific recommendations that can help improve your deliverability results through a detailed investigation and analysis of your organization’s practices.

Deliverability Assessment
Silverpop will provide a top-level, guided analysis of your organization’s practices that affect email deliverability, and will offer specific recommendations for improvement.

Compliance Audit
We will assess opt-in email marketing tools currently in use, evaluate your policy and practices in comparison with generally accepted industry practices considered to conform to U.S. and applicable international law and make specific recommendations to improve compliance.

Program Review Services are offered through Silverpop Strategy Services, a group of dedicated email campaign software experts. As a premier email service provider, Silverpop’s consultants are dedicated to helping customers maximize ROI of opt-in email marketing tools & technologies by applying the core fundamentals of Customer Communications Management.