While email marketing has established itself as an effective and cost-efficient communications tool, many companies have not yet explored all its possibilities. Or they have been trying to create email marketing campaigns without a solid understanding of its fundamentals and best practices. Silverpop offers workshops that examine email marketing concepts, providing a full-circle view of the email marketing industry. Applying best practices ensures the maximization and effectiveness of your email marketing campaigns.

The Service Portfolio

Email Marketing Campaign Industry Fundamentals
Provides companies with a solid foundation in permission email marketing so they are better equipped to create cost-efficient and effective marketing programs.

Email Marketing Best Practices
Provides an overview and better understanding of best practice recommendations. It is designed for companies about to undertake an email marketing program, or for those wishing to update their current email marketing campaigns.

Knowledge Transfer Services are offered through Silverpop Strategy Services, a group of dedicated email marketing campaign experts with years of accumulated knowledge in all aspects of permission email marketing and communications. Covering all major verticals, Silverpop’s consultants are committed to maximizing customers’ investments in email marketing technologies by applying the core fundamentals of Customer Communications Management.