Gaining knowledge of email marketing strategy remains a largely hands-on endeavor. It can be especially difficult since many email marketers are still trying to fathom the industry and agree upon the right answers themselves.

For an increasing number of marketers, the benefits of operating under a solid email marketing strategy—low cost, speed, measurability and customizing messages to various recipients—are so compelling they are impossible to ignore. Choosing Silverpop for email marketing services provides marketers with access to industry-recognized expertise. Marketers relying on Silverpop are able to take full advantage of this powerful marketing channel.

To aid in the development of your email marketing strategy, Silverpop gives you direct access to a range of publications and events designed to help you achieve your email marketing goals. Whether your goal is to drive more consumers to make online purchases or to implement a lead-generating BtoB email marketing strategy, Silverpop can help.

Expert Email Marketing Services You Can Count On

First Access to Industry-leading Thought Capital
Silverpop’s team of experts continually produce industry-leading thought capital, offering the latest insights into email marketing strategy. Silverpop customers gain advanced access to the industry's most comprehensive studies, white papers and case studies—before they are released to the general public. Check out Silverpop's studies, white papers and case studies.

Client Newsletter
"The Silverpop Connection," our monthly client newsletter, is your gateway to the latest news and information regarding email marketing strategy and tactics. Silverpop also keeps you informed of time-sensitive issues with email bulletins and alerts.

Support Portal
Silverpop’s client support portal is filled with hundreds of articles about email marketing strategy and best practices, and is available to clients any time, day or night. New articles are regularly added, delivering a wealth of information.

Informative Webinars
Silverpop regularly offers Webinars on topics deemed highly valuable to email marketers. Content can range from major industry issues like significant deliverability or regulatory changes to insights from Silverpop executives and special guests on email marketing strategy.

The Digital Marketer Customer Conference
As the landscape of email marketing continues to evolve rapidly, it's important that you keep up with the latest approaches, best practices and success stories. All Silverpop customers are invited to join us for our annual Digital Marketer Customer Conference. The conference includes a great lineup of speakers, plenty of opportunities to network and exchange best practices with peers, strategic overviews, training sessions on tactical implementation, plus onsite support staff to answer your questions.