Silverpop's new RSSDirect^SM solution gives marketers a strong and dynamic way to reach their customers and in a format growing in popularity every day. RSSDirect is a next-generation, individualized RSS (IRSS) solution that combines the targeting of direct mail, the measurability of email, the timeliness of online communications and the security and deliverability of traditional RSS.

RSSDirect is based on an open standard called RSS, or Really Simple Syndication. This technology distributes new Web-based content to consumers without requiring them to check back with each site several times a day. Instead, RSS readers, or aggregators, “pull” updated content from the sites and organize it into folders for users to review at their leisure. Its ease of use has spurred dramatic growth.

Silverpop's new product improves on the basic technology behind the syndication of blogs and online news by transforming it from a one-to-many communications medium into a targeted, one-to-one marketing channel.

For more information about RSS and Silverpop's RSSDirect solution, click here.