Your customer list is your most valuable asset in your email marketing program, and also your best source of prospects. Silverpop's Forward-to-a-Friend functionality allows you to efficiently mine that asset to expand the reach of your email marketing program. It also provides a valuable service to recipients by giving them an immediate and convenient vehicle to forward along interesting information, offers and services to their friends and colleagues.
The Power of Viral Marketing at Your Fingertips
Easy to Use
This feature provides for easy email content management. Even novice users can easily insert Forward-to-a-Friend into their messages, seamlessly harnessing a suite of data collection tools in the background to give you insight into the actions of viral recipients.
Powerful Reporting
Silverpop's powerful real-time reporting engine captures how initial recipients forwarded the email, how many individuals received those forwarded emails and identifies new subscribers generated from the campaign. You can see what time of day the email was forwarded as well as isolate and report on the opens, click-throughs, bounced email management, rich media downloads, document downloads and conversions that are associated with forwarded email.
Standard Feature
Unlike stapled-on add-ins, Silverpop's Forward-to-a-Friend functionality is a standard feature and is fully integrated into the product.
Although not specifically covered in the CAN-SPAM act itself, viral email marketing is an area the Federal Trade Commission has specifically identified for subsequent rulemaking. The FTC has also provided hints in both public and private conversations about how it will rule. FTC officials have indicated that--at the very least--companies that provide an incentive to get their recipients to participate in viral campaigns should consider themselves to be liable under CAN-SPAM. But the liability may not stop there--are you prepared? Silverpop gives administrative-level users the choice to determine if viral emails will be scrubbed against opt-out lists, making it easy to treat forwarded emails as Commercial Electronic Mail Messages under CAN-SPAM and ensure compliance.
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