Understanding what works in one country and not in another helps marketers better reach global online audiences.

A new survey conducted by Silverpop asked email marketers around the world about their lists and how they approach gathering opt-ins. The survey asked what methods marketers have used to grow their lists and which ones they found most successful. Marketers were also asked which methods they plan to implement in the next 1 months. When comparing responses, Silverpop discovered that tactics that work in the UK and Europe can differ greatly from successful tactics in the United States and Canada.

More details and data are forthcoming in the full report, available now. Click here to register to receive the full report.