It’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. And while that amount of time can feel like an eternity to a bull rider in the rodeo, it’s a mere blink of an eye to an email marketer hoping for strong conversions and a positive return-on-investment.

As online competition intensifies, greater efforts are being placed on maximizing revenues from each and every opportunity. And few opportunities are as rich with possibilities as when an email recipient clicks a link within a message and comes knocking at your online door.

A MarketingSherpa reader survey found that average landing page conversion rates for email campaigns ranged from 5.67 percent to 11.31 percent for free offers, and from 5.67 percent to 7.63 percent for e-commerce campaigns.1 If your conversion rates are running near the bottom or below those ranges, consider making changes to your landing page program. A new evaluation by Silverpop of landing pages from 150 companies finds that placing a little more effort on nurturing recipients once they hit those landing pages would be time and money well spent. This report, evaluating landing pages from companies throughout North America and the United Kingdom, can serve as a valuable guide.

More details and data are forthcoming in the full report, available now. Click here to register to receive the full report.