8 Seconds to Capture Attention: Silverpop's Landing Page Report

Email marketers spend countless hours and untold millions trying to make recipients click on a link leading to a landing page. But delivering only clicks is short-changing the company. Marketers need to convert prospects to customers; clicks need to result in purchases. And with online marketing, the bridge between the click and the credit card is generally a landing page.  Silverpop's Landing Page Report is available here.

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics

To identify how companies are currently using transactional emails and identify best practices, Silverpop undertook a study of the messages sent to recipients immediately following an online purchase. Findings show how some companies capitalize on using this targeted marketing channel to cross-sell and up-sell relevant products to customers, while others fail to harness the full power of transactional email marketing.  Silverpop's Transactional Email Study is available here.

Email Creative that Works

To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates.  Email Creative that Works is available here.

Silverpop’s “2006 Email List Growth Survey”

According to key findings from Silverpop’s "2006 Email List Growth Survey," it’s little wonder marketers struggle with list growth. The study found that the tactics email marketers say they plan to implement in the next 12 months aren’t necessarily those that others deem very successful.  Click here for Silverpop's study on list growth.

2006 International List Growth Tactics

A new survey conducted by Silverpop asked email marketers around the world about their lists and how they approach gathering opt-ins. When comparing responses, Silverpop discovered that tactics that work in the UK and Europe can differ greatly from successful tactics in the United States and Canada.  For information about the list growth survey, click here.

Silverpop's "2005 Broken Link Study"

Each year marketing departments spend millions of dollars and thousands of man-hours developing cutting-edge creative for their email marketing campaigns. But is it wasted money? The Silverpop "2005 Broken Link Study" reveals alarming trends in the prevalence of broken imagery and links in email marketing campaigns from some of the best-known brands in the world.  To learn more about renderabilitity, click here.

Silverpop's "Retail Email Marketing Study"

This comprehensive analysis of email programs provides insights into what competitors are doing and can guide companies to enhance their programs. The project reviewed the registration procedures, marketing messages and opt-out practices of 175 companies who had attended last year's ACC.  For Silverpop's Retail Email Marketing Study, click here.