At Silverpop, we wrote the book on email marketing. Literally.
Silverpop CEO Bill Nussey's book, "The Quiet Revolution in Email Marketing," is the definitive resource for serious email marketers. It introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and The New York Times to help aspiring email marketing programs achieve similar success.
With more than a dozen case studies and actionable answers from leading brands (including CNN, Staples, and American Airlines), this first-of-its-kind resource presents tested and proven solutions for sophisticated, brand-sensitive marketers with its comprehensive look at how email is transforming customer relationships throughout the enterprise.
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"The definitive reference guide for email communications - a must have addition to your Marketing library."
"Nussey's approach brings the customer focus back to email communications. His book delivers a solid foundation that will help marketers build effective communication strategies and take full advantage of email without risking the very relationships they are trying to build."
"Bill Nussey's book masterfully presents best practices and tactical advice to help marketers transform their email programs from a broadcast medium driven by frequency, to a valuable relationship-marketing tool driven by the principles of Customer Communication Management ... "Nussey's approach brings the customer focus back to email communications. His book delivers a solid foundation that will help marketers build effective communication strategies and take full advantage of email without risking the very relationships they are trying to build."
- Acxiom: How to build a better list.
- American Airlines: How to use email programs to boost customer lifetime value.
- The Bombay Company: How email can be used as a powerful, cross-channel marketing tool.
- BSkyB: How governance and strategy can manage email throughout the enterprise.
- CNN: An answer to the "insource vs. outsource" dilemma.
- GSG Entertainment: How list management can better identify demographic information and increase sales.
- IBM: How to answer privacy and data management challenges.
- Lands' End: How to make email relevant to customers and promote brand value.
- New York Times: How a good online experience can improve email performance.
- Sallie Mae: How to face the "insource vs. outsource" challenge.
- Staples: How to utilize life cycle automation to boost response rates.
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