Atlanta, (Jan.11, 2006) – Silverpop, a leading provider of email services and solutions, announced the addition of Court Cunningham and W. Thomas Smith, Jr. to its board of directors.

Cunningham brings to Silverpop unmatched industry experience from his five years at DoubleClick as senior vice president of marketing automation. While in that role, he acquired two of the leading email marketing firms at the time -- MessageMedia and Flo Networks. He went on to build DoubleClick’s email business into one of the most highly respected and top-ranked competitors in the industry. Cunningham left DoubleClick in 2004 to become the chief operating officer of Community Connect, a developer of online communities targeted to U.S. ethnic audiences.

Smith brings to Silverpop a wealth of experience in sales, marketing and operations from one of the most respected companies in the world. A 30-year veteran of IBM Corporation, he served as the vice president, small and medium business for IBM Americas, managing revenue responsibility of approximately $12 billion. Prior to that, he was IBM’s southern area general manager, with responsibility for sales, marketing and services business for thirteen states, generating $7 billion in revenues with 6,000 employees. In 2000, Smith left IBM to become the founder and managing general partner of Total Technology Ventures, an investment firm focused on providing capital to early-to-late stage privately held companies.
 
“Silverpop attained an important milestone in 2005,” said Bill Nussey, Silverpop CEO. “We achieved a solid track record of profits and revenue growth, and the company was recognized for its top-ranked products. Silverpop is now extremely well positioned to be the leader in the rapidly evolving world of online relationship-based marketing. I could not be more pleased to have people of the stature of Court and Tom join our team and help us take our company to entirely new levels of success and market leadership.”

Silverpop has offices throughout the United States and in the United Kingdom. For the second year in a row, in 2005, JupiterResearch ranked Silverpop as the email service provider with the highest overall value for emailers with lists of over 150,000 recipients. Silverpop provides email marketing to industry leading companies including Fossil, The Bombay Company, British Sky Broadcasting, Weather.com, Golfsmith and more. Best practices and white papers are available at www.silverpop.com.

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