ATLANTA, July 27, 2004 -- Silverpop, a leading provider of comprehensive permission-based email marketing solutions, announced today that its Vice President of Strategy, Elaine O'Gorman, is among the BtoB Magazine "Who's Who in 2004."

The list, generated each year by BtoB Magazine, recognizes the top executives who help establish the best practices in business marketing. The publication gathers nominations from readers, corporations, industry experts and its editorial staff. BtoB then selects individuals for the list that it feels "know how to get the job done, whether it's developing integrated campaigns, launching new publications, providing key insight into industry trends, creating new applications and services, or lobbying the government."

"It is an honor to be recognized among my peers that are shaping B2B marketing," said Elaine O'Gorman, Vice President of Strategy for Silverpop. "This is a very exciting time to be involved in the email marketing industry and to help marketers develop and enhance their use of email as a strategic communication channel."

Since joining Silverpop in 2003, O'Gorman and her team have advised Silverpop clients on strategy, governance and policy development, and CAN-SPAM compliance. O'Gorman is frequently asked to share her expertise at industry events and has been a speaker for the eMarketing Association, the Direct Marketing Association's Net.Marketing conference, Forrester Research's Email Bootcamp and more.

This recognition comes on the heels of Silverpop's ranking in the most recent Forrester Research report on email marketing vendors in which Forrester acknowledged Silverpop's "well-established management team, with a strong background in the industry."

About Silverpop
Silverpop is a leading provider of permission-based email marketing solutions, strategy and services. Ranked in the Top 5 of all email marketing vendors by Jupiter Research in 2003, Silverpop helps marketers cultivate and maintain long-term strategic relationships with customers and partners by maximizing the potential of email as a relationship tool. Its flexible service model allows marketers to choose from full service, ASP or install and easily move between the three, making it an ideal solution for marketers at any stage of using email. Silverpop provides email marketing to industry leading companies including The Bombay Company, British Sky Broadcasting, Weather.com and more.