ATLANTA, January 13, 2004 -- Silverpop, a fast-growing provider of comprehensive e-mail marketing solutions, announced today the addition of Elaine O'Gorman as Vice President of Strategy. Silverpop has provided several Global 1000 customers with its strategy offering to date and has seen tremendous success. To that end, Silverpop brought O'Gorman, one of the most seasoned e-mail marketers in the country, onboard to accelerate this offering.

Having worked for companies like Kraft Foods and American Airlines, O'Gorman brings a tremendous background of marketing experience to Silverpop. Of her 11 years with Fortune 100 companies, O'Gorman most recently worked at American Airlines where she oversaw content for their website, AA.com, as well as their e-mail marketing initiatives. O'Gorman also shaped the airline's strategy for e-mail communications to a subscription base of nearly 6 million customers, one of the world's largest e-mail marketing programs. O'Gorman is regularly consulted by Fortune 500 companies and analysts, and is frequently asked to share her expertise by speaking at industry events.

As legislation and technology continue to drive changes across the e-mail marketing landscape, companies will need to consider both strategy and policy creation as key elements of their enterprise e-mail marketing initiatives. O'Gorman will lead Silverpop's strategy offering not only by helping clients maximize e-mail through new approaches and best practices, but also by helping them streamline and gain control of e-mail marketing programs throughout their organizations.

"Strategy is the cornerstone of effective and legitimate e-mail marketing," said Elaine O'Gorman, Vice President of Strategy for Silverpop. "I'm excited to lead Silverpop in bringing this added depth to its clients. Silverpop provides not only incredible service and solid products, but also is ahead of the game by incorporating strategy into those offerings."

About Silverpop
Silverpop is an e-mail marketing solutions provider offering a full range of services that include e-mail marketing strategy, campaign management and execution and highly tailored analytics of campaign results. Our client solutions team has the expertise in best practices and e-mail campaign fulfillment to get the job done right, every time. Our solutions are available in either full or self-service, depending on client preferences. Silverpop's customer base includes Apple, The Bombay Company, Weather.com and AutoNation. For more information visit www.silverpop.com.