ATLANTA, February 28, 2008 -- The Board of Directors of email service provider Silverpop has approved the promotion of Elaine O'Gorman to senior vice president of marketing and product strategy.

Formerly vice president of strategy for Silverpop, O'Gorman is now responsible for both the delivery of products to Silverpop’s clients and the creation of go-to-market strategies that attract quality customers to those products. She also directs the company’s thought capital, which is vital to maximizing Silverpop customer success.

"Elaine has been a key driver of Silverpop's success during the past several years," said Silverpop CEO Bill Nussey. "Her astute guidance of our marketing initiatives, development of industry-leading thought capital and implementation of products that meet customer needs has delivered solid benefits to Silverpop."

Having worked for companies such as Kraft Foods and American Airlines, O'Gorman brings a tremendous background of marketing and channel development experience to Silverpop. Named among BtoB Magazine’s “Who’s Who,” O’Gorman is widely recognized as a subject matter expert in marketing services. She has appeared in publications as diverse as Internet Retailer, Direct Magazine, ClickZ, Chief Marketer, Target Marketing and Email Insider, and is a frequent speaker at such venues as the Direct Marketing Association’s annual conference, ad:tech and the eMarketing Association.

O'Gorman was a 2007 finalist for the Technology Association of Georgia’s “Woman of The Year in Technology” and is a past board member of the Atlanta Interactive Marketing Association. She is a Certified Managerial Accountant and a Certified Project Manager (PMP). She holds a Bachelor of Science in Economics degree from the Wharton School and an M.B.A. from the Ross School of Business at the University of Michigan.

About Silverpop
Silverpop is a premier email service provider delivering a comprehensive array of on-demand, Web-based software solutions serving the online relationship marketing needs of enterprise-level organizations throughout the world. Its software-as-a-service approach makes it easy and affordable for marketers to create, automate and execute lifecycle multi-channel marketing campaigns that are timely, relevant and measurable. Silverpop provides email marketing to industry-leading companies including Fossil, Siemens, JetBlue, Aetna, British Sky Broadcasting, Little Tikes, Houghton Mifflin and more. Best practices and white papers are available at www.silverpop.com.

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