January 2004
Ask The Expert: What is the Hot Zone of an E-mail Message?
BtoB
The
Marketing of CAN-SPAM
ClickZ
Silverpop to consult on CAN-SPAM compliance
BtoB
Silverpop
Addresses CAN-SPAM
Real Market News
February 2004
British Sky Broadcasting Chooses Silverpop
MediaPost
Leading
European Media Company Selects Silverpop
TechLinks
British Sky Broadcasting tapped Silverpop for e-mail
marketing
ClickZ
Ask the Expert: When is it a Good Idea to Use Rich Media in
E-mail?
BtoB
Marketers
Say AOL Floats E-Mail Report
ClickZ
March 2004
Measure
Your Deliverability IQ
DMA MTIC Newsletter
Shoe Maker's Children
MediaPost
Ask the Expert: What is sender authentication?
BtoB
BSkyB Taps Silverpop for E-mail
DM News
Measure Your Deliverability IQ
DMA Spotlight
Earthlink to test authentication technology
BtoB
BSkyB With Silverpop
Real Market News
April 2004
Can-Spam Has Yet To Seal Lid On Spam Problem
MediaPost
Silverpop
Takes Steps to Support New Email Authentication
Real Market News
Silverpop implements e-mail authentication mechanism
BtoB print and online
How
to Use a Do Not Email List for Protection from CAN-SPAM Lawsuits -
Part II: Vendors Profiled
Marketing Sherpa
Commercial E-Mailers Weigh Gmail's Impact
DM News (print and online)
May 2004
Microsoft merges Caller ID with SPF
BtoB print and online
Silverpop upgrades e-mail marketing product
BtoB print and online
Silverpop
Marketer 5.0 Announced
Real Market News
Silverpop Updates E-Mail Software
DM News (print and online)
Silverpop Updates Email Marketing Software Product
MediaPost DMD Conference Preview DM News (print) Silverpop Beefs Up
Reporting Capabilities Internet News.com
Silverpop
Beefs Up Reporting Capabilities
ClickZ
Ask the Expert: Why should I consider offering my customers an
"e-mail preference center"?
BtoB print and online
June 2004
Take Your E-Mail Marketing to the CRM Level With Dynamic
E-Mail
Target Marketing
Email Report Shows Relatively Steady Delivery, Open and Click
Rates
MediaPost
Silverpop Updates Email Software
DM News
July 2004
What
do e-mail marketers need to know about Google's Gmail?
BtoB
Who's Who 2004
BtoB
Top
Rankings Among Email Marketing Companies
BtoB
Ask
the Expert: Where should I place editorial content and ads in
e-newsletters for maximum results?
BtoB
August 2004
Silverpop
Participates in Microsoft Sender ID Summit
TechLinks
JupiterResearch
Report Ranks Silverpop as a Leading Email Service
Provider
TechLinks
Silverpop to Participate in Microsoft Authentication
Summit
Real Market News
Ask
the Expert: How Long is the Shelf Life of My Opt-In List?
BtoB
September 2004
JupiterResearch Assesses Email Service Providers
MediaPost
JupiterResearch
Evaluates ESPs
ClickZ
JupiterResearch
Evaluates Email Service Providers
BtoB
Port25 Adds Authentication Tools to E-Mail Software
DM News
Ask
the Expert: Is a Click-Through Rate a Good Measure of Email
Performance?
BtoB
Good and
Bad News about Email
eMarketer
October 2004
Beyond Can-Spam: Email Authentication
Catalog Age
What's on Marketers Minds?
DM News
Silverpop Automates CAN-SPAM Compliance
DM News
Email and the DMA
Email Insider
Excellent
Email
iMedia Connection
Who's Who ? A Complete Guide to Atlanta 's Leading Technology
Executives
Atlanta Business Chronicle
Ask
the Expert: Will Having Friends at the Top ISPs Get my Email
Delivered?
BtoB
Even
Fortune 1000 Marketers still lack understanding of CAN-SPAM,
according to a new study from Silverpop
Real Market News
Silverpop
to Launch CAN-SPAM Compliance Solution
BtoB
November 2004
Jupiter Research's Email Leaders
BtoB
Take Special Care When Marketing With Email
Bank Technology News
Email Marketing Metrics Guide 2005
Marketing Sherpa
Winning Formula
Catalog Success
Marketers Resource Guide
BtoB
Building
Your Inhouse List
BtoB
December 2004
Ask
the Expert: Segmenting
BtoB
FTC
Issues Final Rules Defining CAN-SPAM
ClickZ
Companies still Vexed by Pesky, Costly Spam
Atlanta Business Chronicle
Silverpop
CEO Receives DMA Award
TechLinks
Bill
Nussey, CEO of Silverpop, Named Marketer of the Year
TechLinks
Email Governance Part I
DMA's In Case You Missed It
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