Silverpop: Coming to a Conference Near You!

It's a busy time for Silverpop, with many exciting events on the schedule. We hope you can attend one or more of these upcoming conferences and/or webinars.

Silverpop

Advanced Email Strategies: Giving Customers Control
Join us for this Silverpop hosted conference where successful email marketing strategies and tactics will be provided by industry peers and experts on October 7 in London. Space is very limited so be sure to register today!

DMA08
Silverpop is a sponsor and exhibitor at DMA08, October 11-16 at the Las Vegas Convention Center in Las Vegas, NV. Silverpop and Vtrenz representatives will be exhibiting in booth 1529 at the conference. Silverpop executives will also be speaking at the event in the Pre-Conference Email Marketing Intensive.

eM8 Atlanta
Silverpop CEO Bill Nussey and senior vice president of marketing and product strategy Elaine O'Gorman will speak at the eMarketing Conference held October 29-30 in Atlanta, GA.

Publishing on the Web: A Stanford Workshop
Silverpop's vice president of industry relations, Loren McDonald, will present at a session on e-newsletters at the workshop held at the Monterey Plaza Hotel & Spa in Monterey, California, November 16-19, 2008.

Webinars:

Integrating Email and Web Analytics
The use of Web analytics in email marketing has become a valuable tool in a marketer’s arsenal. It provides customer insight that helps drive highly relevant communications and provides measurable and attributable return on investment. This Silverpop Webinar will offer strategic and tactical advice to help you take full advantage of the integration between your Web analytics and email marketing program, and provide an enlightening case study of how one company created a successful (and profitable!) email marketing campaign based on data gathered at its Web site.

• Date: October 23, 2008
• Time: 12 p.m. ET (30 minutes)
• Presenters:  Loren McDonald, vice president of industry relations and Kevin Crow, senior manager of alliances

Using Welcome Emails to Drive Increased Engagement and ROI
By proactively welcoming new subscribers with a series of automated, timed emails and reminding them of the value they receive, you can get your email customer relationships off to a strong start, minimizing list turnover and increasing return on investment. This Silverpop Webinar will share the three key elements to creating a powerful email welcome program.

• Date: November 20, 2008
• Time: 12 p.m. ET (30 minutes)
• Presenter: Loren McDonald, vice president of industry relations

The Email Inbox: A View of the Future
As email marketers close the book on another eventful year, email continues to evolve in the face of new technologies and applications, advanced targeting capabilities, and the increasing sophistication and demands of users. What will the email inbox look like and how will users interact with their inboxes and your messages in the coming year, and what investments do you need to make now in order to prepare? Join us for a stimulating Silverpop Webinar that will spark your imagination as it provides practical strategies and tactics that will help you to stay at the top of the inbox in 2009 and beyond.

• Date: December 18, 2008
• Time: 12 p.m. ET (30 minutes)
• Presenter:  Scott Voigt, vice president of product marketing

Vtrenz, a Silverpop Solution

TechTarget Online ROI Summit
Vtrenz will sponsor and display at the TechTarget Online ROI Summit October 2 in San Francisco, CA.

Silverpop Vtrenz Half-Day Seminar
Join Silverpop Vtrenz for this half-day seminar where Will Schnabel, vice president of international markets for Silverpop, and Rebecca Jennings, principal analyst at Forrester Research, will provide information on utilizing new technologies to build customer relationships and improve your lead management program. This event will take place October 8 in London and space is very limited. Don't delay. Register today!

Dreamforce 08
Vtrenz will sponsor and exhibit at Salesforce.com's Dreamforce November 2-5 in San Francisco, CA. Stop by booth #637 to speak with a Vtrenz rep.

Webinars:

Benchmark Your Results: Key Metrics for Successful Lead Management Programs
Marketers are under increasing pressure to deliver measurable results. How do you stack up against your competition? This data-rich Webcast will enable you to evaluate your lead management program's effectiveness against industry averages. This comprehensive presentation will reveal:

• The average database size and lead growth rate
• Overall response rates to lead-nurturing emails
• The number of touches it takes to score a "win"
• And much more

Presented by Loren McDonald, Silverpop vice president of industry relations and Heather Foster, vice president of marketing for ControlScan on October 2, 2008 at 2 p.m. ET. Register Today »

Metrics at a Glance: Reports That Get C-Suite Executives' Notice
Measuring marketing effectiveness is a top concern among marketers and their bosses, making measurement tools that provide insight into marketing activities and help defend spending sought-after. Graphic summarizations of various, key marketing metrics detailing everything from Web site visits to lead inquiries, marketing and sales qualified leads, top-performing lead sources, and ROI by campaign, vendor or medium and much more can be tremendously valuable. This Webinar will show you how to use data to build credibility for marketing initiatives among C-Suite executives and strengthen your abilities to keep successful programs fully funded.

• Date: October 14, 2008
• Time: 2 p.m. ET (30 minutes)
• Moderator: Loren McDonald, vice president of industry relations
• Presenters: Bryan Brown, director of product management and development of Silverpop's Vtrenz solution and Bill Haskitt, vice president of Whereoware

Lead Nurturing: The Evolution of Prospects into Customers for Life
According to the Sales & Marketing Institute, the percentage of inquiries/responses that will become actual sales leads is usually well below 10 percent. Yet, in 18-24 months, two studies have shown that between 20-40 percent of all inquiries will buy the product or service from somebody. The challenge many BtoB marketers have is trying to keep these leads engaged long enough to move them through the sales pipeline. This Webinar will offer insights to help funnel prospects through the sales cycle and offer techniques to keep your company top-of-mind during the process. 

• Date: November 11, 2008
• Time: 2 p.m. ET (30 minutes)
• Presenters: Loren McDonald, vice president of industry relations and Bryan Brown, director of product management and development

Four Lead Nurturing Tips to Enhance Your Drip Campaign
As the end of one successful year comes to a close, BtoB marketers are faced with making the magic happen again. The coming year can be equally as successful by enlisting new strategies to keep your prospects more engaged than ever before. This Webinar will teach you four simple tips to create a drip campaign that nurtures leads from interest to conversion.

• Date: December 9, 2008
• Time: 2 p.m. ET (30 minutes)
• Presenters: Loren McDonald, vice president of industry relations and Bryan Brown, director of product management and development