Imagine reducing the cost of communicating with your customers by a hundred times or more. Imagine if there were a way to slash the number of calls into your call center and drive customer loyalty at the same time. Imagine if you could ensure that every customer touch point was relevant, timely, legally compliant and brand appropriate…

Welcome to the new world of email marketing.

Forget what you've heard in the general media about email marketing. Unsolicited and annoying emails just don't work for serious marketers with real customer relationships and real brands. The new world of email marketing is about long-term relationships, customer communications and unprecedented improvements in customer loyalty and life-time value.

Silverpop is a technology-savvy marketing-services company whose mission is to help the Global 2000 and other well-respected companies transform their marketing communications programs in the digital world. We are the trusted partner to many of the world's greatest companies and brands. We help them navigate through the murky waters of spam, phishing and legal compliance as they achieve new levels of success and customer loyalty.

The inescapable forces of convenience, cost savings and customer choice are driving a quiet revolution in customer communications and marketing. Yesterday's email marketing was about filling inboxes until someone responded. Today's email marketing is about targeted communications, brand sensitivity and--above all else--relevant communications. Tomorrow's email marketing? Well, you'll have to ask our clients, because they are the ones shaping the future of online communications and we could not be more proud to be their partners.

Bill Nussey
President & CEO, Silverpop