Transform the customer experience with a behavior-based platform that captures data from any source to inform and drive interactions in real time.
Automate personalized interactions at scale and deliver meaningful and highly relevant messaging along every step in the customer lifecycle.
Send incredibly personal, relevant and timely messaging that incorporate customers’ preferences and recent behaviors.
Our Mobile Customer Engagement suite helps make integrating mobile with your other digital channels easy and effective.
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Leverage the strengths of our digital marketing, product and technology experts.
As needed or on a full-time basis, we're here to step in when you need another pair of hands.
Achieve quicker results with application development, systems integration and custom product extensions.
Our customers' success is our top priority, from support and training to deliverability, we're here to help.
IBM Marketing Cloud is trusted by more than 5,000 brands globally, learn about our clients and their successes.
“Marketing Automation has allowed us to be very personal in terms of the message we send to our customers. Click through rates on some of our automated programs has tripled what we are used to seeing with traditional campaigns and our conversion rates are a lot higher.”
Kristin LucidoTexas Instruments
Extend the value of the IBM Marketing Cloud product suite through our extensive network of partners.
SugarCRM enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market.
Free resources for marketers that are looking to take their campaigns to the next level.
See how you could leverage the IBM Marketing Cloud to help drive efficiencies, revenue and prove ROI.
From local and national events to our own Digital Marketing University, we'd love for you to join us!
Stay up to date on the latest and greatest in digital marketing.
Learn about our leadership team, board members, investors and more. Want more information? Just fill out our contact form and we'll be sure to follow-up.
Check out our latest news coverage from around the globe as well as recent company announcements.
We're always looking for smart people that are passionate about digital marketing. Check out our open positions, learn about our culture and apply online.
Learn how the IBM Marketing Cloud ensures that our clients are always protected.
IBM Marketing Cloud’s SilverLining Partner Network helps customers extend the value of their IBM Marketing Cloud platform through complimentary partner offerings and world-class supporting services, and allows our partners to build new relationships and create more opportunities.
At IBM Marketing Cloud, client success is priority number one, and the SilverLining Partner Network is key in helping us meet and exceed the unique needs of today’s digital marketers. IBM Marketing Cloud’s dedicated partner team continues to develop relationships with existing partners, as well as to identify additional organizations with products and services that would help further strengthen our customers’ programs.
Learn more about our different partner types and partner relationships:
Our technology partners enable our clients to take their marketing campaigns to the next level more quickly and with greater ease than ever.
By easily integrating with CRM, Web analytics, e-commerce and other marketing technology providers, Silverpop Engage gives marketers additional insight into their marketing funnel and the ability to communicate across multiple channels and create more effective, targeted and automated digital marketing campaigns.
Silverpop partners with leading technology providers in many areas from Couponing and CRM to Mobile, Social and Web Analytics.
Silverpop's agency partners provide their customers a tremendous variety of value-added services including lead-generation campaign design, execution and measurement.
Areas of expertise include: Creative Services, Database Marketing, Email Strategy Creative Services and Web Design.
Learn more about our Agency program
Silverpop’s collaborative partnerships with marketing automation and lead-generation experts help us deliver the diverse requirements of today’s marketers. Silverpop consulting partners offer complementary services in both the B2C and B2B arenas.
Areas of expertise include: CRM Consulting, Email Strategy and Marketing Automation Consulting.
Reseller partners represent Silverpop in their respective geographies to help digital marketers around the globe take their marketing to the next level.
Reseller partners have the opportunity to build a profitable extension to their business. Silverpop empowers our resellers with resources to accelerate revenue growth and profitability through our comprehensive reseller program.
For more information about becoming a reseller, contact Silverpop-PartnerInquiry@wwpdl.vnet.ibm.com.
Share your content and extend your campaign reach into additional channels.
Leverage 3rd party content in all marketing channels: website, social and email.
Add digital couponing programs to your email marketing efforts and boost revenue.
Provide marketers seamlessly integrated, point-and-click tools that synchronize CRM data and email marketing activity to improve the relevance of email marketing programs and provide CRM users with a clear view into marketing activity.
Leverage the power of data to deliver more relevant campaigns.
Empower web forms with appended contact and company information.
Improve the consumer email experience by protecting them from spam, phishing and other abuse.
Build relevant and tailored marketing messages for customers based on their online shopping behavior, including purchase history, cart abandonment and order data.
Drive campaigns and targeted mailings with online webinar and in-person event behavior and preference data.
Plan, execute and report on mobile messaging campaigns as part of your digital marketing strategy.
Test email content to improve metrics and ultimately conversion.
Personalize and optimize your digital marketing strategy.
Streamline user acquisition and target your messaging through social channels.
Automatically reach customers with targeted messaging tailored to their specific preferences and behavior.
Get help with email, form and landing page creative design.
Get help with combining multiple data sources, marketing database set up and management and utilizing the full complement of available tools to send targeted marketing messages to your database.
Sending is one thing – sending strategically is another. Our agencies can consult on every aspect of the email process.
A multi-channel strategy isn’t complete without a review of your website and forms. Agencies with web expertise can help design multiple customer touchpoints.
Get assistance with your CRM strategy, from implementation, process consulting and custom application development.
Engage consulting services for every aspect of the email process, from implementation to email strategy and campaign services.
Business process and lead process consulting, campaign management strategy and sales and marketing alignment.
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