8Seconds' Optimizer technology optimizes images in emails based upon recipients' behavior post-send. 8Seconds shows different images to different recipients who open their email and measures statistically and in real time which image is the most successful in terms of clicks or conversion. It automatically shows this best image to the next recipients who still have to open their email at that moment in time.
Key joint benefits:
- Multivariate optimization of email campaigns
- Real time optimization
- Based on click-through behavior
Peter Glenn Ski & Sports