Digital Marketing Insight from Lori Wizdo, Principal Analyst at Forrester Research, Inc.
Why is it important for marketers to pay attention to their prospect’s behaviors?
In today’s world, buyers are controlling the sales process and marketers have to adapt. Marketing communications can no longer be sent in a batch and blast format on only one channel. Instead, messages need to be relevant, personal and timely for the buyer on multiple channels. Ironically, to achieve this level of personalization, marketers need to rely on behavioral marketing automation. Lori Wizdo, principal analyst at Forrester Research, Inc., highlights why she thinks this is vital to marketers today in the video below.