Marketing Automation eBook: Best Practices Guide

Download our comprehensive eBook and see how you can improve your marketing automation efforts with features like scoring, email and mobile.

While marketing automation can drive an array of business optimizations, the prospect of adopting them all at once can be a little intimidating. Discover how you can start with a few key features and gradually increase sophistication with this guide to foundational, recommended and better practices for marketing automation.Topics covered include:

  • Scoring and routing
  • Email, programs and campaign automation
  • Data collection, management and integration
  • Mobile apps, push notifications and SMS